List of FreeWheel Strata Customers
New York, 10018, NY,
United States
Since 2010, our global team of researchers has been studying FreeWheel Strata customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased FreeWheel Strata for Agency Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using FreeWheel Strata for Agency Management include: Charter Communications, a United States based Communications organisation with 94500 employees and revenues of $55.09 billion, Discovery, a United States based Media organisation with 35300 employees and revenues of $41.32 billion, CarMax, a United States based Retail organisation with 30000 employees and revenues of $26.54 billion, The Sherwin-Williams Company, a United States based Manufacturing organisation with 64088 employees and revenues of $23.05 billion, VML, a United States based Professional Services organisation with 30000 employees and revenues of $16.50 billion and many others.
Contact us if you need a completed and verified list of companies using FreeWheel Strata, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The FreeWheel Strata customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1060 Advisors | Media | 10 | $1M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2023 | n/a |
In 2023, 1060 Advisors implemented FreeWheel Strata from FreeWheel, A Comcast Company, as its Agency Management application. The small US media agency with roughly 10 employees focused the deployment on centralizing campaign operations and formalizing order to invoice workflows for its ad sales and ad operations functions.
The FreeWheel Strata implementation used standard Agency Management capabilities, configured to the scale of a boutique agency, including campaign trafficking, inventory and rate card management, insertion order handling, and billing and invoicing. The deployment leveraged the vendor hosted application model, and governance emphasized procedural changes to standardize order capture, approvals, and billing processes across sales and operations teams.
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13News Now (WVEC), a part of Tegna | Media | 150 | $20M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2016 | n/a |
In 2016, 13News Now (WVEC), a part of Tegna, implemented FreeWheel Strata as its Agency Management platform. The FreeWheel Strata implementation established a station-level advertising operations environment to centralize spot sales, scheduling, and ad traffic workflows.
Configuration emphasized core Agency Management capabilities including order management, ad trafficking, inventory and schedule management, billing reconciliation, and reporting. FreeWheel Strata was configured to manage broadcast spot inventory, rate cards, booking workflows, and traffic logs consistent with local television sales operations.
Operational coverage included the ad sales team, traffic operations, and finance, centralizing booking, traffic reconciliation, and invoice inputs into a single system of record. The deployment aligned scheduling and traffic processes with broadcast spot lifecycle management and provided consolidated reporting across those business functions.
Governance and rollout focused on standardizing order entry, traffic reconciliation, and billing handoffs, with role based responsibilities assigned to sales, traffic, and finance teams. Training and procedural controls were implemented to support consistent operational use of FreeWheel Strata within the station's advertising operations.
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160over90 | Professional Services | 900 | $90M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2019 | n/a |
In 2019, 160over90 implemented FreeWheel Strata as its Agency Management platform to centralize media order and billing operations. FreeWheel Strata is used at the agency level to manage the end to end campaign lifecycle, connecting media planning, order management, trafficking and invoicing workflows within a single Agency Management application.
The deployment focused on core Agency Management capabilities typical of Strata, including campaign order entry, inventory and rate card management, media trafficking and schedule control, invoice generation and revenue reconciliation, and operational reporting for media buys. Configuration work emphasized standardized order templates, automated billing rules, and reporting views that align media operations with finance and account management processes.
Operational coverage extended across media planning, traffic and finance teams at 160over90, establishing centralized order lifecycle controls and structured approval workflows for buy and sell transactions. Governance centered on process handoffs between planning, trafficking and billing, with Strata positioned as the authoritative system for campaign orders, inventory state and invoice validation within the agency environment.
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22Squared | Professional Services | 350 | $65M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2005 | n/a |
In 2005, 22Squared implemented FreeWheel Strata as its Agency Management platform to centralize advertising campaign operations. The deployment was scoped to support the US based professional services agency with approximately 350 employees, aligning the application with core agency workflows and operational teams.
The FreeWheel Strata implementation focused on standard Agency Management capabilities, including campaign and buy planning, order and insertion order management, trafficking and delivery workflows, billing and invoicing modules, and consolidated reporting and reconciliation functionality. Configuration emphasized campaign lifecycle orchestration and structured data models for orders and billing to enable consistent handling of media buys across teams.
Operational coverage extended across account management, media planning and buying, traffic, and finance teams, positioning FreeWheel Strata as the central system for campaign orchestration and agency billing processes. The deployment consolidated data and workflow ownership within a single application context, enabling cross-functional access to order and campaign status without naming specific external integrations.
Governance for the initiative established standardized approval and operational processes, with role based access controls and workflow sequencing for order approvals and billing handoffs. Rollout practices emphasized departmental alignment and process documentation to embed the FreeWheel Strata Agency Management model into account servicing and finance operations.
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500 Degrees Studio | Leisure and Hospitality | 80 | $8M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2024 | n/a |
In 2024, 500 Degrees Studio implemented FreeWheel Strata from FreeWheel, A Comcast Company to centralize Agency Management functions. The deployment is recorded in industry agency listings as an active FreeWheel Strata customer.
FreeWheel Strata was configured to support core agency workflows common to Agency Management platforms, including campaign trafficking, inventory and order management, rate card and insertion order configuration, billing and invoicing workflows, and consolidated reporting. Configuration work focused on standardizing campaign lifecycles and establishing centralized order validation and performance reporting capabilities.
The implementation was delivered as a cloud SaaS application appropriate for a mid sized leisure and hospitality agency, with operational coverage spanning commercial, operations and finance teams. Functional use cases include campaign planning and trafficking, media scheduling, invoice processing and account management within the agency organization.
Governance and process changes centered on role based access controls, centralized trafficking approvals and consolidated invoice workflows, with templates and permission sets configured to align billing and trafficking operations. The narrative reflects an application level implementation of FreeWheel Strata within 500 Degrees Studio for Agency Management and agency operational governance.
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Professional Services | 250 | $30M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2020 | n/a |
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Media | 3200 | $800M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2019 | n/a |
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Professional Services | 40 | $4M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2017 | n/a |
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Professional Services | 40 | $4M | United States | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2021 | n/a |
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Media | 380 | $120M | Sweden | FreeWheel, A Comcast Company | FreeWheel Strata | Agency Management | 2020 | n/a |
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Buyer Intent: Companies Evaluating FreeWheel Strata
- Kali Health And Fitness, a United States based Leisure and Hospitality organization with 25 Employees
- Solutions Review, a United States based Media company with 19 Employees
- Media Bridge, a United States based Professional Services organization with 60 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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