List of LinkedIn Campaign Manager Customers
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Since 2010, our global team of researchers has been studying LinkedIn Campaign Manager customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LinkedIn Campaign Manager for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LinkedIn Campaign Manager for Marketing Automation include: Intuit, a United States based Professional Services organisation with 18200 employees and revenues of $18.83 billion, ABN AMRO, a Netherlands based Banking and Financial Services organisation with 22267 employees and revenues of $10.44 billion, Cvent, a United States based Professional Services organisation with 5000 employees and revenues of $730.0 million, Enverus, a United States based Professional Services organisation with 1400 employees and revenues of $300.0 million, IFS UK & Ireland, a United Kingdom based Professional Services organisation with 800 employees and revenues of $132.0 million and many others.
Contact us if you need a completed and verified list of companies using LinkedIn Campaign Manager, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LinkedIn Campaign Manager customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ABN AMRO | Banking and Financial Services | 22267 | $10.4B | Netherlands | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2015 | n/a |
In 2015, ABN AMRO deployed LinkedIn Campaign Manager as part of its Marketing Automation capability to execute a sector-targeted corporate banking campaign. LinkedIn Campaign Manager was used to orchestrate Sponsored Content and Direct Sponsored Content to precision-target financial decision-makers and drive traffic to the bank's Insights website.
The corporate banking division developed the Vision on Industries campaign with content tailored to 11 industry sectors, producing five bespoke posts per sector for a total of 55 sponsored posts. The content mix included client stories, data-driven thought leadership and innovative thinking, and the program's objectives were to establish ABN AMRO as a source of industry expertise and increase visits to its Insights site.
The implementation leveraged LinkedIn Campaign Manager testing and optimisation workflows to A/B test headlines and imagery for every post, reallocating budget to the most engaging executions. Sponsored Content formats were iterated using rapid testing, and the campaign applied a creative, human-to-human content approach to improve engagement. ABN AMRO's webcare team established a monitoring and response workflow with a commitment to reply to any comment within 10 minutes, enabling near real-time reputation management and stakeholder dialogue.
Operational ownership sat with the corporate banking division and the global social media team, with the webcare unit handling feed monitoring and rapid response. The implementation focused on audience segmentation and precision targeting capabilities inside LinkedIn Campaign Manager, directing Sponsored Content traffic to ABN AMRO's Insights website.
The campaign surpassed stated objectives, generating more than 40,000 visitors to sector-specific research on the Insights website, delivering a 0.78 percent click-through rate which nearly doubled industry benchmarks, and achieving cost per click at less than half industry benchmarks, with testing reducing cost-per-click by over 20 percent.
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Accountants World | Professional Services | 400 | $50M | United States | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2017 | n/a |
In 2017, Accountants World deployed LinkedIn Campaign Manager as part of its Marketing Automation capability. The implementation focused on the LinkedIn Campaign Manager application for paid social campaign setup, audience segmentation, bid and budget configuration, and monitoring of cost per click and engagement metrics.
LinkedIn Campaign Manager was operated by the marketing organization to run paid social programs and support demand generation, with processes to create campaigns, schedule creative, and review performance. Governance emphasized defined campaign ownership, approval gates, and routine performance reviews to maintain CPC and engagement monitoring as operational practices.
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BBImagery | Professional Services | 2 | $1M | Canada | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2017 | n/a |
In 2017, BBImagery implemented LinkedIn Campaign Manager as part of its Marketing Automation tooling. The implementation targeted online campaign management for a two person professional services firm based in Canada, consolidating paid social activity into LinkedIn Campaign Manager while supporting SEO, SEA and SERP activities described in the marketing plan.
Configuration prioritized campaign creation, audience targeting, bid and budget management, and conversion tagging using LinkedIn Campaign Manager capabilities, with explicit CPC, CPM and CPA tracking and performance dashboards. Keyword analysis workflows and cross-site social media campaign orchestration were instrumented to align ad creative, landing page targeting and bidding strategies, and ROI analysis processes were put in place to capture cost and conversion data.
Integrations included Google Adwords and Adsense and Google Campaign Management to centralize paid search and paid social reporting into a unified workflow, while website conversion signals were routed into LinkedIn Campaign Manager to enable geographical targeting and campaign optimization. Operational ownership rested with the firm’s marketing lead, governance used a centralized account model suited to a two person team, and rollout emphasized iterative campaign launches and ongoing optimization rather than a phased enterprise rollout.
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Professional Services | 150 | $15M | United Kingdom | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2019 | n/a |
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Professional Services | 50 | $5M | United Kingdom | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2018 | n/a |
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Professional Services | 5000 | $730M | United States | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2015 | n/a |
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Professional Services | 1400 | $300M | United States | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2018 | n/a |
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Professional Services | 10 | $1M | United States | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2017 | n/a |
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Professional Services | 800 | $132M | United Kingdom | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2019 | n/a |
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Professional Services | 18200 | $18.8B | United States | Microsoft | LinkedIn Campaign Manager | Marketing Automation | 2019 | n/a |
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Buyer Intent: Companies Evaluating LinkedIn Campaign Manager
- Bookmark, a Bulgaria based Professional Services organization with 20 Employees
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