List of Metadata Platform Customers
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Since 2010, our global team of researchers has been studying Metadata Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Metadata Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Metadata Platform for Account Based Marketing include: Zoom Communications, a United States based Professional Services organisation with 7412 employees and revenues of $4.67 billion, Juniper Networks United States, a United States based Construction and Real Estate organisation with 6800 employees and revenues of $2.65 billion, Okta, a United States based Professional Services organisation with 5914 employees and revenues of $2.61 billion, RingCentral, a United States based Professional Services organisation with 4260 employees and revenues of $2.40 billion, Zendesk, a United States based Professional Services organisation with 5000 employees and revenues of $2.33 billion and many others.
Contact us if you need a completed and verified list of companies using Metadata Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Metadata Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Appian | Professional Services | 2033 | $617M | United States | Metadata | Metadata Platform | Account Based Marketing | 2019 | n/a |
In 2019, Appian implemented Metadata Platform as an Account Based Marketing solution. The deployment is listed on Metadata's public customer roster and targeted Appian's marketing and demand generation functions within the professional services organization, aligning account centric advertising and campaign orchestration with Appian's go to market.
Metadata Platform was configured to manage account targeting, audience orchestration, programmatic ad delivery, creative testing, and automated campaign workflows consistent with Account Based Marketing capabilities. Configuration work emphasized account segmentation, scoring workflows, and campaign automation to sustain multi touch account engagement.
Governance was centered in marketing operations and sales alignment, establishing campaign approval workflows, account reporting, and lead routing into existing sales processes. The implementation reflects a cloud delivered Account Based Marketing architecture embedded in Appian's demand generation operations.
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Appian Software Italy | Professional Services | 100 | $10M | Italy | Metadata | Metadata Platform | Account Based Marketing | 2020 | n/a |
In 2020, Appian Software Italy deployed Metadata Platform for Account Based Marketing on its website, instrumenting the public site as the primary channel for account discovery and engagement. The implementation centralized ABM activities for marketing and sales stakeholders within the Italy operation and established the website as a primary signal source for account level intelligence.
Metadata Platform was configured to instrument web pages to capture account identification and intent signals, and to enable personalized web experiences and account scoring. Configuration work focused on tag based page instrumentation, event mapping to account profiles, and the deployment of account scoring logic to support demand generation and outbound prioritization.
Captured account signals were routed into existing marketing automation and CRM workflows to support lead enrichment, account prioritization, and coordinated outreach between marketing and sales. Operational coverage emphasized marketing, demand generation, and sales enablement teams, using web triggered events to feed account qualification and routing processes.
Governance centered on ABM playbooks and process alignment, with configuration controls for signal collection, account scoring thresholds, and routing rules. Rollout emphasized iterative configuration of intent signals on the website, and operationalizing workflows for marketing and sales to act on account level data.
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Armorblox | Professional Services | 125 | $17M | United States | Metadata | Metadata Platform | Account Based Marketing | 2019 | n/a |
In 2019 Armorblox deployed the Metadata Platform as an Account Based Marketing solution to support its marketing and demand generation efforts. The deployment is documented on Metadata's customer listings, confirming Armorblox's use of the Metadata Platform for account level campaign orchestration.
Configuration emphasized core Account Based Marketing capabilities available in the Metadata Platform, including audience and account selection logic, campaign orchestration, automated multi channel campaign templates, and account scoring workflows. Implementation activities focused on marketing operations configuration, segmentation rules, and template-based creative and landing orchestration to enable repeatable account campaigns.
The Metadata Platform was aligned with Armorblox's sales and marketing operating model, with operational ownership by marketing, demand generation, and revenue operations teams. Deployment scope covered marketing functions companywide at Armorblox and supported tighter alignment between marketing and sales for account activation.
Governance structures were established to standardize campaign approval workflows, naming conventions, and playbooks for account level campaign execution. The rollout prioritized process and operations changes within marketing operations rather than infrastructure replatforming.
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Professional Services | 1000 | $100M | United States | Metadata | Metadata Platform | Account Based Marketing | 2018 | n/a |
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Professional Services | 190 | $20M | United States | Metadata | Metadata Platform | Account Based Marketing | 2019 | n/a |
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Professional Services | 300 | $50M | United States | Metadata | Metadata Platform | Account Based Marketing | 2020 | n/a |
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Professional Services | 1100 | $125M | Australia | Metadata | Metadata Platform | Account Based Marketing | 2021 | n/a |
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Professional Services | 1000 | $163M | United States | Metadata | Metadata Platform | Account Based Marketing | 2018 | n/a |
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Professional Services | 30 | $4M | United States | Metadata | Metadata Platform | Account Based Marketing | 2019 | n/a |
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Professional Services | 325 | $20M | United States | Metadata | Metadata Platform | Account Based Marketing | 2018 | n/a |
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Buyer Intent: Companies Evaluating Metadata Platform
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