List of Optimove Relationship Marketing Customers
Optimove
1407 Broadway Suite 448,
New York, 10018, NY,
United States
New York, 10018, NY,
United States
n/a
Professional Services
500
$100M
Since 2010, our global team of researchers has been studying Optimove Relationship Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimove Relationship Marketing for Marketing Analytics, Customer Experience, Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimove Relationship Marketing for Marketing Analytics, Customer Experience, Customer Data Platform include: Entain Group, a Isle of Man based Leisure and Hospitality organisation with 19272 employees and revenues of $6.76 billion, Iceland Foods, a United Kingdom based Retail organisation with 28853 employees and revenues of $4.70 billion, Ladbrokes Coral, a United Kingdom based Leisure and Hospitality organisation with 18000 employees and revenues of $3.60 billion, Betmgm, a United States based Leisure and Hospitality organisation with 1415 employees and revenues of $2.75 billion, Gala Bingo, a United Kingdom based Professional Services organisation with 4000 employees and revenues of $1.00 billion and many others.
Contact us if you need a completed and verified list of companies using Optimove Relationship Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimove Relationship Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adore Me | Retail | 350 | $45M | United States | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2016 | n/a |
In 2016, Adore Me deployed Optimove Relationship Marketing to address gaps in personalized customer communications. Optimove Relationship Marketing was implemented as the Marketing Analytics,Customer Experience,Customer Data Platform to centralize predictive segmentation and multichannel campaign orchestration for the marketing and CRM functions.
The implementation began with automated daily email sends to five customer personas, using Optimove’s predictive customer modeling to expand persona coverage. Over the first year the team configured additional persona definitions and targeting rules until the platform supported 66 unique customer personas on a monthly basis, and 85% of customer campaigns were executed as automated workflows.
Operational integrations included email, mobile push notifications, in-app messaging, Facebook Custom Audiences and the Google Display Network, all managed through the Optimove interface to enable channel preference routing and unified campaign delivery. Optimove Relationship Marketing provided predictive modeling, campaign orchestration, and scientific measurement modules, enabling marketers to run controlled test and control experiments to calculate campaign uplift.
Governance and workflow changes centered on a test-first campaign protocol, where marketers validated offers on subsets before full segment rollout, and centralized campaign management under the Head of CRM and the marketing team. The platform consolidated segmentation, creative delivery rules and cadence automation into a single execution layer, reducing manual channel coordination and embedding a repeatable campaign optimization loop.
Adore Me measured explicit outcomes from the Optimove deployment, including a 15% increase in monthly revenue generated by Optimove-driven campaigns versus control groups, a 22% increase in average order amount, and a 2.3X growth in the number of active customers year over year. The deployment demonstrates Optimove Relationship Marketing functioning as the Marketing Analytics,Customer Experience,Customer Data Platform for Adore Me’s CRM and customer marketing operations.
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air up | Consumer Packaged Goods | 296 | $169M | Germany | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2023 | n/a |
In 2023, air up deployed Optimove Relationship Marketing on its website. Optimove Relationship Marketing is used by air up across Marketing Analytics,Customer Experience,Customer Data Platform functions to centralize customer interaction data and drive relationship marketing on the site.
Configuration emphasis included unified customer profiles, rule based audience segmentation, campaign orchestration, on site personalization, and lifecycle automation consistent with Marketing Analytics,Customer Experience,Customer Data Platform deployments. The implementation captured web events for profile enrichment, established segmentation rules and split testing, and built orchestration workflows to trigger targeted journeys and personalized content on the website.
Operational ownership is centered in marketing and e commerce teams, with campaign governance enforced through approval workflows and a segmentation taxonomy to standardize cross site messaging. Optimove Relationship Marketing is positioned to support retention, acquisition and promotional coordination on air up's site while maintaining centralized control over customer data and marketing execution.
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B&H Photo | Retail | 2000 | $550M | United States | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2014 | n/a |
In 2014, B&H Photo implemented Optimove Relationship Marketing on their website to establish a unified customer intelligence and campaign orchestration layer. The deployment positioned Optimove Relationship Marketing as a cloud delivered marketing platform delivering Marketing Analytics,Customer Experience,Customer Data Platform capabilities for digital marketing and customer retention initiatives. Implementation emphasis was on web channel behavioral capture and audience segmentation to support lifecycle and personalization use cases for marketing and customer experience teams.
Configuration work centered on collecting site events through client side instrumentation and consolidating those signals into persistent customer profiles, enabling segmentation, orchestration, and analytics workflows. Functional capabilities implemented included audience segmentation, campaign orchestration and automated lifecycle messaging, personalization rule sets, and analytics dashboards for campaign performance and customer insights using Optimove Relationship Marketing. Automation controlled cohort targeting and scheduled campaign triggers aligned to typical customer data platform and marketing analytics patterns.
Operational scope covered B&H Photo digital marketing and customer experience functions, with governance focused on campaign approval workflows and data stewardship for customer profiles and consent. Rollout was executed on the website layer and embedded Optimove Relationship Marketing into web driven engagement and retention processes, creating a centralized data and orchestration plane for online marketing activities.
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Betcoza Online | Distribution | 24 | $4M | South Africa | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2019 | n/a |
In 2019 Betcoza Online implemented Optimove Relationship Marketing to support web‑first customer engagement and marketing operations. Optimove Relationship Marketing, classified under Marketing Analytics,Customer Experience,Customer Data Platform, is deployed to instrument the company website and centralize behavioral event data for targeted outreach.
The implementation emphasized core modules common to the application class, including customer segmentation and audience analytics, campaign orchestration and journey automation, and CDP-style unified customer profiles. Configuration work focused on mapping site events into the Optimove data model, defining segment rules for wagering and registration cohorts, and enabling personalization and predictive scoring for campaign targeting.
Integrations observed concentrate on the website event stream, server or client side tagging to capture first party events, and activation into outbound channels such as email and on-site messaging. Operational coverage is concentrated in marketing and customer engagement functions, with the platform used to drive automated campaign schedules and audience activations across the site and owned channels.
Governance and workflow changes included establishing segmentation ownership within the marketing team, instituting data model and event taxonomy governance, and phasing campaign rollouts to validate segment definitions and message variants. The deployment of Optimove Relationship Marketing aligned Betcoza Online with category aligned processes for customer analytics and personalized engagement, supporting sustained campaign orchestration from a centralized CDP and marketing analytics foundation.
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Betmgm | Leisure and Hospitality | 1415 | $2.8B | United States | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2021 | n/a |
In 2021, Betmgm implemented Optimove Relationship Marketing on their website to establish a customer lifecycle orchestration layer for digital engagement. The deployment positions Optimove Relationship Marketing as a centralized marketing automation and personalization engine supporting web‑based customer interactions and ongoing retention activity.
Optimove Relationship Marketing was configured to deliver core Marketing Analytics,Customer Experience,Customer Data Platform capabilities including customer segmentation, predictive analytics for propensity and churn, campaign orchestration, and multichannel campaign automation. The implementation emphasized unified customer profiles and behavioral segmentation, enabling automated lifecycle campaigns and analytic reporting to inform marketing decisions.
Operationally the Optimove implementation is scoped to Betmgm digital channels and marketing operations, supporting marketing, CRM, and retention teams responsible for customer acquisition, activation, and retention workflows. Governance aspects focused on campaign governance and segmentation stewardship within marketing operations, with configuration managed to align audience definitions and campaign orchestration to existing web channels.
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Manufacturing | 10 | $1M | United States | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2021 | n/a |
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Leisure and Hospitality | 30 | $65M | Spain | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2017 | n/a |
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Retail | 250 | $22M | United States | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2019 | n/a |
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Retail | 10 | $1M | United States | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2021 | n/a |
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Leisure and Hospitality | 8969 | $886M | United Kingdom | Optimove | Optimove Relationship Marketing | Marketing Analytics,Customer Experience,Customer Data Platform | 2021 | n/a |
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Showing 1 to 10 of 49 entries
Buyer Intent: Companies Evaluating Optimove Relationship Marketing
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Optimove Relationship Marketing. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Optimove Relationship Marketing for Marketing Analytics, Customer Experience, Customer Data Platform include:
- Latham & Watkins, a United States based Professional Services organization with 7000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Latham & Watkins | Professional Services | 7000 | $5.5B | United States | 2025-03-10 |
FAQ - APPS RUN THE WORLD Optimove Relationship Marketing Coverage
Optimove Relationship Marketing is a Marketing Analytics, Customer Experience, Customer Data Platform solution from Optimove.
Companies worldwide use Optimove Relationship Marketing, from small firms to large enterprises across 21+ industries.
Organizations such as Entain Group, Iceland Foods, Ladbrokes Coral, Betmgm and Gala Bingo are recorded users of
Optimove Relationship Marketing for Marketing Analytics, Customer Experience, Customer Data Platform.
Companies using Optimove Relationship Marketing are most concentrated in Leisure and Hospitality, Retail and Professional Services, with adoption spanning over 21 industries.
Companies using Optimove Relationship Marketing are most concentrated in Isle of Man, United Kingdom and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Optimove Relationship Marketing across Americas, EMEA, and APAC.
Companies using Optimove Relationship Marketing range from small businesses with 0-100 employees - 42.86%, to mid-sized firms with 101-1,000 employees - 36.73%, large organizations with 1,001-10,000 employees - 14.29%, and global enterprises with 10,000+ employees - 6.12%.
Customers of Optimove Relationship Marketing include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Optimove Relationship Marketing customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics, Customer Experience, Customer Data Platform.