List of Pega Sales Automation Customers
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Since 2010, our global team of researchers has been studying Pega Sales Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pega Sales Automation for Sales Automation, Sales Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pega Sales Automation for Sales Automation, Sales Engagement include: Express Scripts, a United States based Insurance organisation with 30000 employees and revenues of $100.20 billion, Kaiser Permanente, a United States based Non Profit organisation with 223883 employees and revenues of $100.10 billion, Farmers Insurance, a United States based Insurance organisation with 21000 employees and revenues of $28.00 billion, CareFirst BCBS, a United States based Insurance organisation with 9000 employees and revenues of $12.40 billion, CareFirst BlueCross BlueShield, a United States based Insurance organisation with 9000 employees and revenues of $9.60 billion and many others.
Contact us if you need a completed and verified list of companies using Pega Sales Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pega Sales Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CareFirst BCBS | Insurance | 9000 | $12.4B | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2018 | n/a |
In 2018, CareFirst BCBS implemented Pega Sales Automation to support Sales Automation,Sales Engagement use cases across CRM and sales workflows. The deployment targeted CRM specific functions and sales engagement processes, integrating Pega Sales Automation into portal interactions and user productivity tooling.
The implementation delivered core capabilities including class structure design, workflow orchestration, and the Pega Sales automation framework to enable CRM functions. Development work included detailed integration rules, work object routing, and JMS based messaging to keep work objects updated for letter generation and distribution, plus a Pega web mashup integration with an external portal application. Outlook integration was implemented to synchronize meeting invites and calendar events into users' Outlook calendars, and automated testing was defined through an AUT process with automated test suites, unit testing, and support for SIT and UAT.
Architecture and operational tooling included deployments using Pega Automated Deployment PAD and packageized delivery artifacts such as Solution Architecture Package 3, Software Design Specification, and Integration Agreement Document to govern design and integrations. The Sr. System Architect and Pega Delivery Lead owned delivery of technical documentation, performed code reviews to enforce Pega Guardrails, corporate UI and coding standards, and managed change control and complex defect remediation.
Operational governance emphasized agile collaboration with sprint reviews, retrospectives and story estimations, and close business analyst engagement to translate features into user stories. The configuration and rollout focused on instrumenting Pega Sales Automation to align with CareFirst BCBS CRM and sales engagement workflows while maintaining structured deployment pipelines and quality gates.
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CareFirst BlueCross BlueShield | Insurance | 9000 | $9.6B | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2018 | n/a |
In 2018 CareFirst BlueCross BlueShield implemented Pega Sales Automation to centralize CRM workflows and sales activity orchestration. The deployment explicitly targeted Sales Automation,Sales Engagement capabilities to enable CRM specific functions across sales and service teams.
The Pega Sales Automation implementation included design and development of class structures, workflow orchestration and integration rules, guided by documented artifacts such as a Solution Architecture Package, Software Design Specification and Integration Agreement Document. The team incorporated the Pega Sales automation framework to provision lead and opportunity management workflows, and implemented Pega Web-mashup integration with a portal application to surface case and sales objects to external user interfaces.
Integration work streams delivered robust JMS message communications to keep work objects updated for letter generation and distribution, and implemented Outlook integration to synchronize meeting invites and events with users calendars. Deployment processes used Pega Automated Deployment PAD tool for packaging and promotion, with explicit support for unit testing, system integration testing and user acceptance testing phases.
Governance and delivery practices emphasized iterative agile ceremonies, sprint reviews and story estimation, close BA collaboration to translate features into user stories, and formal code reviews to ensure compliance with Pega Guardrails, UI standards and corporate coding guidelines. The engagement also defined an AUT process, created automated test suites, supported change control workflows and managed complex defect resolution and design clarifications during rollout.
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CNO Financial Group | Insurance | 3500 | $4.1B | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2020 | n/a |
In 2020, CNO Financial Group implemented Pega Sales Automation across its Marketing and Sales organizations to standardize sales workflows for Direct to Consumer D2C and Worksite channels. Pega Sales Automation was deployed as the core Sales Automation,Sales Engagement platform to support lead management, guided selling, opportunity tracking, and sales engagement orchestration for business users and product teams.
The implementation was executed by an organization of more than 150 technical professionals working onshore and offshore, and was configured alongside Pega Customer Decision Hub, Sitecore, and Liferay to align decisioning, digital content delivery, and portal experiences. Functional capabilities emphasized sales workflow automation, lead routing and assignment, and sales engagement sequencing consistent with Sales Automation,Sales Engagement use cases.
Deployment architecture combined on-premise instances with cloud-hosted environments spanning AWS, Azure, and Google, enabling hybrid hosting and multi-cloud resilience. Integrations explicitly include Pega Customer Decision Hub for decision orchestration and Sitecore and Liferay for digital engagement and portal integration, with product management overseeing roadmap alignment and status reporting.
Governance and rollout were organized through an Agile transformation that launched and matured three Agile Release Trains, supported by product management for roadmaps, metrics, and benchmarks. Security and risk mitigation were coordinated with the Chief Information Security Officer, vendor and service provider relationships were managed to meet organizational needs cost effectively, and hiring and retention practices kept turnover under 10 percent during the director's tenure.
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Insurance | 3500 | $850M | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2020 | n/a |
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Utilities | 1700 | $800M | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2016 | n/a |
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Insurance | 4000 | $6.6B | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2019 | n/a |
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Insurance | 30000 | $100.2B | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2017 | n/a |
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Insurance | 1000 | $112M | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2019 | n/a |
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Insurance | 1100 | $400M | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2020 | n/a |
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Insurance | 21000 | $28.0B | United States | Pegasystems | Pega Sales Automation | Sales Automation,Sales Engagement | 2019 | n/a |
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Buyer Intent: Companies Evaluating Pega Sales Automation
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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