List of RedEye Marketing Automation Customers
Red Eye International
Crewe Hall Farm,
Crewe, CW1 5UE,
United Kingdom
Crewe, CW1 5UE,
United Kingdom
44 12 7084-8490
Professional Services
168
$16M
Since 2010, our global team of researchers has been studying RedEye Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RedEye Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RedEye Marketing Automation for Marketing Automation include: Betfred, a United Kingdom based Leisure and Hospitality organisation with 10000 employees and revenues of $13.00 billion, Travis Perkins, a United Kingdom based Distribution organisation with 17000 employees and revenues of $6.55 billion, Travis Perkins, a United Kingdom based Distribution organisation with 17594 employees and revenues of $6.22 billion, RWE/NPower, a United Kingdom based Utilities organisation with 5700 employees and revenues of $2.39 billion, William Hill, a United Kingdom based Professional Services organisation with 12000 employees and revenues of $1.60 billion and many others.
Contact us if you need a completed and verified list of companies using RedEye Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RedEye Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Betfred | Leisure and Hospitality | 10000 | $13.0B | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2014 | n/a |
Betfred implemented RedEye Marketing Automation in 2014 to centralize Marketing Automation for CRM, loyalty and campaign orchestration across retail and remote channels. The deployment anchored marketing operations to a single application, RedEye Marketing Automation, with an explicit focus on loyalty program execution and event driven campaign management for customer acquisition and retention.
Configuration work centered on loyalty and membership workflows, including the Betfred Membership retail sign up program and VIP loyalty program automation. Functional capabilities implemented included segmented campaign orchestration, event driven messaging, code generation and redemption management, and compliance controls to meet fast changing regulatory and ethical requirements in gambling retail and remote channels.
Operational coverage extended across retail stores, call centre operations and sports events betting environments, with coordinated campaign execution and code distribution in-store and via remote channels. The CRM practice included use and coordination with third party marketing technology providers and CRM platforms, cited systems included IBM Silverpop Engage, mGage, Textlocal and Redeye Contour, and campaign production workflows involved traditional print media suppliers for multi-channel delivery.
Governance and process changes included establishment of a dedicated CRM team, cross functional liaison with compliance, business intelligence, IT, customer services and trading, and central management of CRM budget and campaign approval processes. Outcomes documented in the program included year on year revenue increases attributed to loyalty activity exceeding 40 million pounds and secure distribution and redemption of around one million individual promotional codes during fiscal year 2014 to 2015.
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Butlins Skyline Ltd. | Leisure and Hospitality | 3600 | $260M | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2009 | n/a |
In 2009, Butlins Skyline Ltd. deployed RedEye Marketing Automation on its website, establishing RedEye Marketing Automation as the primary Marketing Automation tool for marketing and customer engagement. The implementation placed RedEye Marketing Automation at the center of Butlins Skyline Ltd. digital campaign operations for email and on-site engagement, using the application to coordinate customer outreach across the companys web channel.
The deployment focused on core Marketing Automation functional modules, configured for campaign orchestration, email marketing, customer segmentation, real-time behavioral tracking, on-site personalization, and automated lifecycle workflows. RedEye Marketing Automation was configured to run scheduled and triggered campaigns, manage audience segments, and execute personalization rules tied to on-site behaviors and email interactions.
Integration scope was intentionally concentrated on the Butlins website, where RedEye Marketing Automation captured visitor behavior and triggered communications and personalization logic. Operational ownership rested with the marketing and digital teams who used the platform to author campaigns, define segments, and manage message templates, aligning web interactions with outbound email sequences.
Governance was structured around marketing operations practices, with configuration controls for segmentation and campaign activation and process workflows for campaign approval and content management. The implementation emphasized centralized campaign orchestration through RedEye Marketing Automation, connecting website event data to automated engagement workflows without named external system integrations documented in the source notes.
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Esure Group | Insurance | 1652 | $1.0B | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2014 | n/a |
In 2014 Esure Group implemented RedEye Marketing Automation on their website to centralize digital campaign orchestration and on-site customer engagement. RedEye Marketing Automation was configured to run email campaign workflows, audience segmentation, behavioural tracking and on-site personalization modules, with the full deployment focused on web-triggered capture and campaign execution consistent with Marketing Automation use cases.
Operationally the implementation connected RedEye Marketing Automation to Esure Group’s public website to capture behavioural signals, manage email templates and schedule multi-step campaign orchestration that supports marketing and digital engagement functions. Governance was established around campaign templates, audience segmentation rules and scheduled send windows, aligning marketing workflows and approval steps to ensure consistent campaign operations.
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esure Group | Insurance | 1500 | $1.1B | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2014 | n/a |
In 2014, esure Group deployed RedEye Marketing Automation on its website to centralize digital campaign orchestration. RedEye Marketing Automation is being used as a Marketing Automation platform embedded via web tagging and cloud hosted orchestration to capture behavioral signals, drive email based campaigns, and enable on site personalization. The implementation architecture centers on a site embedded tag that feeds a cloud campaign engine, supporting audience segmentation and scheduled campaign delivery rather than back office transaction processing. Deployment emphasis was on integrating tracking and messaging with esure Group digital channels and customer engagement touch points.
Functional modules configured include campaign orchestration, audience segmentation, behavioral tracking, automated email delivery, personalized web content, and marketing reporting for campaign analytics. Operational ownership sits with digital marketing and customer engagement teams, who implemented centralized campaign workflows, template libraries, and segmentation governance to standardize campaign execution. Configuration and automation focused on reusable workflow templates, data driven audience lists, and consent aware message triggers consistent with Marketing Automation practices. Integrations are concentrated on website instrumentation and email delivery channels reflecting the on site deployment of RedEye Marketing Automation.
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Esure Services | Banking and Financial Services | 1689 | $286M | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2014 | n/a |
In 2014, Esure Services implemented RedEye Marketing Automation on its website. The deployment focused on instrumenting esure.com with RedEye campaign orchestration and on-site engagement controls to centralize digital marketing workflows.
RedEye Marketing Automation was configured to provide core Marketing Automation capabilities including email campaign management, on-site lead capture and form handling, behavioral segmentation, automated campaign workflows, and reporting. Client-side tagging and event capture were used to enable session-level targeting, personalization and triggered communications tied to web interactions.
Operational ownership resided with digital marketing and customer engagement teams at Esure Services in the United Kingdom, with the website channel as the primary operational scope. Business functions impacted included marketing, customer acquisition and customer retention workflows that intersect with quote and policy journeys on the site.
Governance attention emphasized tagging standards, campaign approval workflows and data capture controls to align with UK privacy and consent requirements. The implementation established RedEye Marketing Automation as the central marketing operations layer for on-site customer engagement at Esure Services.
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Retail | 206 | $29M | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2018 | n/a |
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Retail | 1820 | $380M | France | RedEye | RedEye Marketing Automation | Marketing Automation | 2013 | n/a |
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Utilities | 5700 | $2.4B | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2004 | n/a |
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Banking and Financial Services | 1350 | $411M | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2014 | n/a |
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Retail | 200 | $131M | United Kingdom | RedEye | RedEye Marketing Automation | Marketing Automation | 2017 | n/a |
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Showing 1 to 10 of 13 entries
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD RedEye Marketing Automation Coverage
RedEye Marketing Automation is a Marketing Automation solution from RedEye.
Companies worldwide use RedEye Marketing Automation, from small firms to large enterprises across 21+ industries.
Organizations such as Betfred, Travis Perkins, RWE/NPower and William Hill are recorded users of
RedEye Marketing Automation for Marketing Automation.
Companies using RedEye Marketing Automation are most concentrated in Leisure and Hospitality, Distribution and Utilities, with adoption spanning over 21 industries.
Companies using RedEye Marketing Automation are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of RedEye Marketing Automation across Americas, EMEA, and APAC.
Companies using RedEye Marketing Automation range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 15.38%, large organizations with 1,001-10,000 employees - 61.54%, and global enterprises with 10,000+ employees - 23.08%.
Customers of RedEye Marketing Automation include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified RedEye Marketing Automation customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.