List of Salesforce Force.com Customers
Salesforce
Salesforce Tower 415 Mission Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-901-7000
Professional Services
83334
$41.5B
Since 2010, our global team of researchers has been studying Salesforce Force.com customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Force.com for Apps Development from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Force.com for Apps Development include: Electronic Arts, a United States based Media organisation with 14500 employees and revenues of $7.50 billion, TD Bank US, a United States based Banking and Financial Services organisation with 26714 employees and revenues of $6.60 billion, AXA UK, a United Kingdom based Insurance organisation with 10000 employees and revenues of $6.20 billion, DPD UK, a United Kingdom based Distribution organisation with 15000 employees and revenues of $2.10 billion, Craveable Brands, a Australia based Retail organisation with 13000 employees and revenues of $1.50 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce Force.com, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Force.com customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AXA UK | Insurance | 10000 | $6.2B | United Kingdom | Salesforce | Salesforce Force.com | Apps Development | 2020 | n/a |
In 2020, AXA UK implemented Salesforce Force.com to establish a new Claims Management System on the Salesforce platform, classified under Apps Development. The implementation centered on operationalizing claims handling within AXA UK’s claims organization, combining platform configuration and a structured training and enablement program to support rollout and adoption.
The Salesforce Force.com deployment focused on core claims lifecycle capabilities typical for a Claims Management System, including digital claims intake, triage and assignment workflows, case tracking and status management, and configurable business rules to support claims handling processes. Configuration work emphasized agent-facing case management screens and manager dashboards to support oversight and queue management, aligning platform objects and page layouts to claims operational workflows.
Integrations and content workflows were explicitly part of the implementation, with course administration and learning communication managed via Cornerstone LMS, virtual instructor led sessions run through Microsoft Teams, and eLearning created in Articulate 360. Articulate 360 outputs were authored in Rise for assessments and in Storyline by converting PowerPoint decks and adding voiceover narration, then assigned to LMS transcripts, while short form learning and audio content were produced as Skill Bytes and podcasts to broaden learning modalities.
Governance and rollout emphasized training strategy and continuous improvement, delivered through Train the Trainer sessions, manager and agent face to face system training, and dedicated Go Live support. Training materials were updated and rebranded, stakeholder communications were coordinated across departments, and learning effectiveness was evaluated using feedback forms to inform iterative updates to courses and microlearning assets.
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Craveable Brands | Retail | 13000 | $1.5B | Australia | Salesforce | Salesforce Force.com | Apps Development | 2015 | n/a |
In 2015 Craveable Brands deployed Salesforce Force.com to support customer feedback and operational support workflows, classified under Apps Development. The implementation targeted three quick service restaurant brands, Red Rooster, Chicken Treat and Oporto, and aligned platform work to store and franchise operations.
Salesforce Force.com was configured to host a feedback system and case management capability, enabling ticketing for internet and POS incidents and on call support workflows. Custom objects and process automation were used to capture POSM requests and supply chain requests, including vendor and inventory record tracking linked to operational tickets. The platform supported role based access for franchise partners and brand administrators to manage cases and approvals.
Integrations used Boomi Atmosphere as the integration layer to connect Salesforce Force.com with Micros MyInventory, Macromatix MMX and Oracle support channels for ticket resolution and inventory synchronization. Integration scope included mapping inventory items and consumption rates between MMX and POS systems, and surfacing store level status for KDS, eftpos and loyalty actions in the CRM case flow.
Operational coverage spanned store operations, franchise partner administration and brand support teams across the three brands, with responsibilities for POS configuration, menu item maintenance, cash management and receipt header and trailer settings. Governance was implemented through ticketing disciplines, user administration, and scheduled testing of GP reports and consumption validations to enforce consistent processes across stores.
Day to day support consolidated POS, inventory and loyalty ticket resolution under the Salesforce Force.com feedback and case handling processes, and the program owner received a Hats Off award for demonstrating customer centric collaboration. Atmosphere Integration Cloud certification underpinned integration responsibilities and platform ownership.
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DPD UK | Distribution | 15000 | $2.1B | United Kingdom | Salesforce | Salesforce Force.com | Apps Development | 2018 | n/a |
In 2018, DPD UK implemented Salesforce Force.com as an Apps Development platform to provide a configurable, cloud-native application layer that functions as a core business tool across its UK operations. The deployment emphasized declarative customization and platform configuration rather than heavy coding, aligning with Force.com architecture that supports multi-tenant cloud hosting and point-and-click automation for enterprise workflows.
Configuration and functional modules included standard declarative capabilities such as workflows and approvals, assignment rules, formula fields, custom fields, record types and page layouts, plus plug-ins sourced from the AppExchange. Operational responsibilities covered user account maintenance, profiles, roles and permission sets, building and maintaining reporting and dashboard suites, and acting as second-line support to a growing user population.
The implementation integrated bespoke elements through collaboration with third-party vendors and internal development teams to deliver custom functionality where declarative features were insufficient, while keeping routine enhancements within administrative and declarative controls. The program operated from DPD UK head office in Smethwick in the West Midlands, supporting broad business functions through Salesforce Force.com and enabling targeted administrator permissions for a select group of internal users.
Governance and process changes centered on knowledge transfer and operational readiness, with formal handoffs to senior managers for cascading training, regular internal system audits, and preparation for platform upgrades. Ongoing professional development of in-house Salesforce certifications and the establishment of audit and permission processes framed the governance model for continued management of the Apps Development platform.
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Electronic Arts | Media | 14500 | $7.5B | United States | Salesforce | Salesforce Force.com | Apps Development | 2013 | n/a |
In 2013, Electronic Arts implemented Salesforce Force.com as part of a Salesforce Implementation and Integration project to move insurance related bank operations to the cloud, aiming to reduce costs, provide flexibility to users, and improve customer service. The implementation was positioned within the Apps Development category and focused on configuring the Salesforce Force.com platform to support insurance and banking workflows and case management processes.
The deployment included extensive customization of Salesforce Force.com, creating custom applications, custom objects, custom fields, record types, validation rules, workflows, approval processes, email templates, tasks, and email alerts. Platform development used Apex, Visualforce pages, Apex triggers, Apex classes, controllers, formula fields, pick lists, dependent pick lists, lookups, junction objects, and master detail relationships to meet business requirements, and standard Salesforce objects such as Campaigns, Leads, Accounts, Contacts, Opportunities, Products, Cases, and Solutions were used in concert with customizations.
Architecturally the project used the Salesforce.com platform and Force.com Sites, implementing integrations with Microsoft Outlook to synchronize contacts, events, and tasks, and integrating Salesforce with an Oracle database via platform APIs and web services. Development and deployment leveraged Force.com IDE with Eclipse and a sandbox-based release pipeline moving changes from Developer Sandbox to Test Sandbox and into Production, while data operations used Apex Data Loader and SOQL and SOSL queries for data migration and manipulation.
Governance included structured requirements gathering with business teams, unit testing and coordination between development and testing teams, configuration of security and sharing rules at object, field, and record level, and creation of profiles and permission sets aligned to organizational hierarchy. The program implemented case management with record types, assignment and escalation rules, case templates, and workflow-driven actions, and maintained an ongoing support and super user training cadence to sustain operations and feature adoption.
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Moneris | Professional Services | 1300 | $700M | Canada | Salesforce | Salesforce Force.com | Apps Development | 2021 | n/a |
In 2021 Moneris implemented Salesforce Force.com as part of an Apps Development effort at its Vancouver BC operations, engaging a focused Salesforce developer engagement beginning October 2021. The engagement centered on embedding Force.com platform capabilities into customer service, sales and marketing workflows across the organization.
The implementation covered extensive platform configuration and custom development, including standard objects such as Accounts, Contacts, Reports, Dashboards, Events and Tasks, plus multiple custom objects, custom tabs, validation rules and approval processes. Development included Aura based components and Lightning web components LWC, customized Visualforce pages adapted to the Lightning UI, Lightning Pages assembled with Lightning App Builder and Lightning Design System, and server side business logic implemented in Apex classes and triggers. The implementation also delivered service case console pages built from custom LWC and wrapper classes, and contract lifecycle management integration using Apttus CLM deployed on the Salesforce platform.
Integrations and data movement were handled via Force.com web service API implementations using WSDL, a middleware integration channel using Cast Iron Integration Systems, and batch data migration with Data Loader. The project automated synchronization of Accounts, Contacts and Orders between customer service and sales divisions using workflow rules, validation rules and Apex logic. Marketing and campaign operations were connected to Exact Target Salesforce Marketing Cloud for email programs, and standard SOQL and SOSL queries were used under governor limit constraints for data retrieval and reporting.
Governance and release processes were established using Profiles, Roles and Page Layouts configured to reflect the organizational hierarchy, field level security to manage sensitive fields, and permission sets aligned to business roles. CI CD and deployment controls included a Force.com Migration Tool driven pipeline, Change Sets, plus source control and build orchestration with GIT and Jenkins for sandbox to production promotion. The overall footprint spanned development, testing and production sandboxes and targeted customer service, sales and marketing business functions within Moneris.
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Banking and Financial Services | 2300 | $850M | United States | Salesforce | Salesforce Force.com | Apps Development | 2018 | n/a |
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Banking and Financial Services | 26714 | $6.6B | United States | Salesforce | Salesforce Force.com | Apps Development | 2020 | n/a |
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Automotive | 300 | $40M | Australia | Salesforce | Salesforce Force.com | Apps Development | 2021 | n/a |
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Communications | 1300 | $1.0B | Australia | Salesforce | Salesforce Force.com | Apps Development | 2017 | n/a |
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Buyer Intent: Companies Evaluating Salesforce Force.com
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Salesforce Force.com. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Salesforce Force.com for Apps Development include:
- Otter Products LLC, a United States based Consumer Packaged Goods organization with 155 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Salesforce Force.com Coverage
Salesforce Force.com is a Apps Development solution from Salesforce.
Companies worldwide use Salesforce Force.com, from small firms to large enterprises across 21+ industries.
Organizations such as Electronic Arts, TD Bank US, AXA UK, DPD UK and Craveable Brands are recorded users of
Salesforce Force.com for Apps Development.
Companies using Salesforce Force.com are most concentrated in Media, Banking and Financial Services and Insurance, with adoption spanning over 21 industries.
Companies using Salesforce Force.com are most concentrated in United States, United Kingdom and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce Force.com across Americas, EMEA, and APAC.
Companies using Salesforce Force.com range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 11.11%, large organizations with 1,001-10,000 employees - 44.44%, and global enterprises with 10,000+ employees - 44.44%.
Customers of Salesforce Force.com include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce Force.com customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Apps Development.