List of SAP C/4 HANA Customers
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Since 2010, our global team of researchers has been studying SAP C/4 HANA customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP C/4 HANA for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP C/4 HANA for CRM include: Vinci, a France based Manufacturing organisation with 282241 employees and revenues of $83.88 billion, FEMSA, a Mexico based Consumer Packaged Goods organisation with 394010 employees and revenues of $41.69 billion, Jaguar Land Rover UK, a United Kingdom based Automotive organisation with 38379 employees and revenues of $35.61 billion, Duke Energy, a United States based Utilities organisation with 26413 employees and revenues of $30.36 billion, Larsen & Toubro, a India based Manufacturing organisation with 59344 employees and revenues of $26.43 billion and many others.
Contact us if you need a completed and verified list of companies using SAP C/4 HANA, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The SAP C/4 HANA customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aareal Bank | Banking and Financial Services | 1703 | $567M | Germany | SAP | SAP C/4 HANA | CRM | 2019 | n/a |
In 2019 Aareal Bank implemented SAP C/4 HANA as its CRM to centralize customer experience capabilities for customer facing functions. The engagement emphasized SAP C/4 HANA core Customer Experience functionality to support sales, service and marketing workflows within a unified CRM platform.
The SAP C/4 HANA implementation used a mix of front end and extension technologies, with SAP Fiori and SAPUI5 for user interfaces and full stack development using ABAP OO, ABAP RAP and CAP patterns. Developers on the program focused on Integration Development and full stack extensions running on SAP Business Technology Platform BTP to host custom business services and to expose REST APIs for event and data orchestration.
Integration architecture centered on SAP Integration Suite and SAP Cloud Platform Integration CPI components, with connectivity patterns implemented as REST API services and middleware flows, and technical interoperability with SAP Netweaver based systems where required. Operational coverage targeted customer facing departments including sales and service, with CRM data and interactions managed centrally in SAP C/4 HANA and integrated via the Integration Suite and CPI for downstream processing.
Governance and delivery leaned on internal SAP development skills and integration expertise, with configuration control and application lifecycle workstreams to manage SAP C/4 HANA extensions, SAPUI5 front end updates and integration artifacts on BTP. Change governance emphasized disciplined integration development and platform stewardship to sustain the SAP C/4 HANA CRM environment.
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Abaco Systems UK, an AMETEK company | Manufacturing | 253 | $78M | United Kingdom | SAP | SAP C/4 HANA | CRM | 2016 | n/a |
In 2016, Abaco Systems UK, an AMETEK company, implemented SAP C/4 HANA as its CRM. The initial deployment was positioned to align customer engagement and front-office processes with Abaco's broader SAP estate, with SAP C/4 HANA serving as the primary CRM application for sales and service workflows.
The SAP C/4 HANA implementation emphasized standard CRM capabilities, including sales automation, service case management, customer master data consolidation, quoting and customer engagement workflows. Configuration and workflow automation were handled by business process analysts who documented requirements and proposed cost effective enhancements, preserving traceability between business needs and development tasks.
Integration work explicitly included connecting SAP C/4 HANA to the consolidated SAP ERP environment, SAP SuccessFactors, and AEB Compliance and AEB Carrier SAP plug-ins, ensuring customer and order data flowed into core financial and logistics processes. Operational coverage spanned the Towcester site and extended to multiple US plants, with the program involving international rollout support and extended periods of travel to coordinate cross-site activities.
Governance and process changes were led by the SAP Business Process Analyst role, which enforced requirements documentation, stakeholder communication, and coordination between end users and the development team. Release coordination, change control and data migration planning were central to the rollout, reflecting a structured approach to embedding SAP C/4 HANA into Abaco Systems UK CRM, sales and customer service operations.
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Aetos | Professional Services | 5000 | $750M | Singapore | SAP | SAP C/4 HANA | CRM | 2021 | n/a |
In 2021, Aetos implemented SAP C/4 HANA. The SAP C/4 HANA implementation focused on the Sales Cloud module and was delivered for AETOS Holdings PTE LTD at Jurong East, Singapore, with project delivery activities occurring from September 2019 to March 2020.
The engagement emphasized core CRM sales workflows including lead and opportunity management, account and contact management, quoting and pipeline management, and sales process automation consistent with Sales Cloud capabilities. Implementation delivery responsibilities documented include requirement gathering, solution blueprinting, user acceptance testing and client team training, indicating configuration and process mapping across sales stages.
Operational scope centered on the sales and commercial functions and client facing teams at the Jurong East location, with system use intended for regional sales operations. The project documentation records SAP Assistant Manager level staffing for implementation delivery, reflecting assigned implementation governance and role based accountability around blueprint and testing gates.
Governance and rollout were organized around phased delivery milestones, requirement traceability and practical client team training to enable adoption of SAP C/4 HANA as a CRM platform. No system integrator or implementation partner is cited in the source materials.
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Transportation | 262 | $74M | Singapore | SAP | SAP C/4 HANA | CRM | 2019 | n/a |
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Life Sciences | 14500 | $7.0B | United States | SAP | SAP C/4 HANA | CRM | 2019 | n/a |
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Consumer Packaged Goods | 7500 | $1.2B | Peru | SAP | SAP C/4 HANA | CRM | 2018 | n/a |
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Manufacturing | 300 | $55M | Switzerland | SAP | SAP C/4 HANA | CRM | 2021 | n/a |
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Manufacturing | 250 | $87M | United Kingdom | SAP | SAP C/4 HANA | CRM | 2018 | n/a |
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Oil, Gas and Chemicals | 776 | $500M | United Kingdom | SAP | SAP C/4 HANA | CRM | 2019 | n/a |
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Professional Services | 750 | $100M | Germany | SAP | SAP C/4 HANA | CRM | 2023 | n/a |
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Buyer Intent: Companies Evaluating SAP C/4 HANA
- folio3, a United States based Professional Services organization with 700 Employees
- Duke Energy, a United States based Utilities company with 26413 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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