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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of SAP ERP ECC 6.0 - CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
AriZona Beverage Company Consumer Packaged Goods 610 $100M United States SAP SAP ERP ECC 6.0 - CRM CRM 2016 n/a
In 2016, AriZona Beverage Company implemented SAP ERP ECC 6.0 - CRM as its CRM solution, aligning customer and transactional data in a centralized SAP environment. The implementation is explicitly categorized as CRM and included significant ABAP-based development to support integrated business processes across the SAP landscape. The technical scope included ABAP enhancements and interface development across SD, MM, FICO, PP and WM modules, reflecting tight alignment between customer, order, material, finance, production and warehouse processes. Deliverables included a custom transaction for delta upload of materials and descriptions using ALE change pointers, purchase order contract conversion logic, and custom process codes and posting function modules for production order confirmation and transfer order confirmation. Integration architecture centered on SAP-native messaging and service layers, with OData web services designed to read and write data to backend ECC and CRM systems, and extensive IDoc and ALE usage for asynchronous distribution. The project used ALE filter objects and an ALE distribution model to filter outbound records to third party systems, developed CX sales E Invoice IDoc messaging to replace paper invoices, and implemented routines to emit purchase order form output as HTML email. Governance and workflow changes were implemented through configuration of dynamic columns for standard workflow work items and creation of a custom business object derived from super type IDOCAPPL to trigger workflows when error IDocs are posted. Copying routines were instrumented to trigger conditional output messages, establishing explicit exception handling and message-triggering patterns for procurement and order-to-cash operations.
August Storck KG Manufacturing 7000 $1.8B Germany SAP SAP ERP ECC 6.0 - CRM CRM 2010 n/a
In 2010, August Storck KG implemented SAP ERP ECC 6.0 - CRM to consolidate customer-facing processes across its manufacturing operations. The deployment of SAP ERP ECC 6.0 - CRM established a centralized CRM capability covering account and contact management, lead-to-order workflows, and sales force automation. The implementation emphasized the SAP CRM application working in tandem with SAP Sales and Distribution, reflecting the Teamleader SAP CRM & SD International role that led configuration of CRM and SD international processes. Functional configuration included customer master synchronization, pricing condition flows, sales order capture, sales territory templates, partner functions, and service case handling consistent with CRM functional workflows. Architecturally the solution was delivered on an on-premise SAP ECC 6.0 stack with the CRM component interoperating with core ECC modules to support international sales and distribution operations. Governance was centralized under the Teamleader SAP CRM & SD International position, which coordinated configuration standards, master data governance, and cross-departmental workflows between Sales, Distribution, and Finance.
Deutsche Post Transportation 601723 $92.6B Germany SAP SAP ERP ECC 6.0 - CRM CRM 2012 n/a
In 2012, Deutsche Post implemented SAP ERP ECC 6.0 - CRM for DGF (DHL Global Forwarding). The SAP ERP ECC 6.0 - CRM deployment was positioned as a CRM solution to consolidate customer master data, account and opportunity management, and service case tracking within the Global Forwarding division. Technical and support consultancy was provided during the SAP CRM rollout of DGF, focusing on system configuration, environment stabilization, and go-live support for sales and customer service teams. Functional capabilities implemented aligned with CRM practices and included account and contact management, opportunity-to-quote workflows, service interaction tracking, and sales pipeline orchestration, with governance activities covering operational support handover and process alignment for forwarding operations and customer-facing functions.
EMUGE-Werk Richard Glimpel GmbH and Co. KG Manufacturing 3500 $600M Germany SAP SAP ERP ECC 6.0 - CRM CRM 2015 n/a
In 2015, EMUGE-Werk Richard Glimpel GmbH and Co. KG implemented SAP ERP ECC 6.0 - CRM to centralize customer-facing processes, aligning the deployment with its broader SAP ERP landscape in Germany. The implementation targeted core CRM capabilities, and is described as an SAP ERP ECC 6.0 - CRM project for customer relationship management, identified under the Apps Category CRM. The implementation focused on standard CRM functional modules, including sales force automation, service management, marketing support, customer master data, and interaction tracking. Configuration emphasized process-driven workflows for lead to order and service case management, with system settings tailored to manufacturing customer lifecycles and B2B order interactions. Operational coverage extended across sales and customer service departments, placing the CRM solution as the transactional hub for customer records and interaction histories within the SAP environment. The deployment organized transactional CRM workflows and customer master synchronization to support quote, order, and service touchpoints, preserving system ownership inside the SAP ERP landscape. Project governance included dedicated project management capacity, notably a Project Manager for SAP CRM Cloud for Customer C4C on the engagement, who coordinated configuration, testing, and stakeholder alignment. Governance structures centered on process owners for sales and service, master data stewardship, and staged rollout gates to control configuration drift and ensure adherence to defined CRM business processes.
HANS KOLB Wellpappe Manufacturing 1200 $300M Germany SAP SAP ERP ECC 6.0 - CRM CRM 2012 n/a
In 2012 HANS KOLB Wellpappe implemented SAP ERP ECC 6.0 - CRM to standardize customer and sales management within its manufacturing organization, using the CRM application to centralize sales workflows across its commercial organization. The deployment targeted sales operations responsible for 3,800 customers and approximately 180 million in sales revenue, with a defined user model of 5 key users and 60 end users accountable for subproject sales management. The engagement included the creation of a comprehensive SAP specification and the configuration of SAP ERP ECC 6.0 - CRM to support subproject sales processes, quotation to order workflows, and account management capabilities common to CRM systems. A specific conception and implementation track for SAP CRM C4C was executed, aligning cloud customer engagement capabilities with on-premise CRM configuration, and preserving functional continuity for sales process automation. Operational coverage focused on the sales department, with project, milestone and personnel deployment planning coordinating the rollout across affected teams. The program delivered a system training concept and implemented training sessions for the 60 designated sales employees, pairing role-based instruction with hands-on configuration reviews and process walk-throughs to embed the new CRM workflows. Governance responsibilities included specification ownership, project planning and change management oversight, with explicit accountability for the implementation of sales processes and user adoption for the assigned key users. Change management was a formal element of the rollout, with the project team responsible for sequencing milestones, staff deployment, and training to operationalize the CRM application within sales operations.
Professional Services 2650 $679M Germany SAP SAP ERP ECC 6.0 - CRM CRM 2010 n/a
Distribution 4000 $1.5B United States SAP SAP ERP ECC 6.0 - CRM CRM 2015 n/a
Manufacturing 2992 $660M India SAP SAP ERP ECC 6.0 - CRM CRM 2018 n/a
Retail 73178 $16.3B United Kingdom SAP SAP ERP ECC 6.0 - CRM CRM 2013 n/a
Government 2500 $245M United Kingdom SAP SAP ERP ECC 6.0 - CRM CRM 2009 n/a
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FAQ - APPS RUN THE WORLD SAP ERP ECC 6.0 - CRM Coverage

SAP ERP ECC 6.0 - CRM is a CRM solution from SAP.

Companies worldwide use SAP ERP ECC 6.0 - CRM, from small firms to large enterprises across 21+ industries.

Organizations such as Deutsche Post, Kingfisher, August Storck KG, Hollingsworth and London Gatwick Airport are recorded users of SAP ERP ECC 6.0 - CRM for CRM.

Companies using SAP ERP ECC 6.0 - CRM are most concentrated in Transportation, Retail and Manufacturing, with adoption spanning over 21 industries.

Companies using SAP ERP ECC 6.0 - CRM are most concentrated in Germany, United Kingdom and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP ERP ECC 6.0 - CRM across Americas, EMEA, and APAC.

Companies using SAP ERP ECC 6.0 - CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 13.33%.

Customers of SAP ERP ECC 6.0 - CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SAP ERP ECC 6.0 - CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.