List of SAP ERP ECC 6.0 - CRM Customers
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Germany
Since 2010, our global team of researchers has been studying SAP ERP ECC 6.0 - CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP ERP ECC 6.0 - CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP ERP ECC 6.0 - CRM for CRM include: Deutsche Post, a Germany based Transportation organisation with 601723 employees and revenues of $92.60 billion, Kingfisher, a United Kingdom based Retail organisation with 73178 employees and revenues of $16.30 billion, August Storck KG, a Germany based Manufacturing organisation with 7000 employees and revenues of $1.75 billion, Hollingsworth, a United States based Distribution organisation with 4000 employees and revenues of $1.50 billion, London Gatwick Airport, a United Kingdom based Transportation organisation with 2294 employees and revenues of $1.34 billion and many others.
Contact us if you need a completed and verified list of companies using SAP ERP ECC 6.0 - CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The SAP ERP ECC 6.0 - CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AriZona Beverage Company | Consumer Packaged Goods | 610 | $100M | United States | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2016 | n/a |
In 2016, AriZona Beverage Company implemented SAP ERP ECC 6.0 - CRM as its CRM solution, aligning customer and transactional data in a centralized SAP environment. The implementation is explicitly categorized as CRM and included significant ABAP-based development to support integrated business processes across the SAP landscape.
The technical scope included ABAP enhancements and interface development across SD, MM, FICO, PP and WM modules, reflecting tight alignment between customer, order, material, finance, production and warehouse processes. Deliverables included a custom transaction for delta upload of materials and descriptions using ALE change pointers, purchase order contract conversion logic, and custom process codes and posting function modules for production order confirmation and transfer order confirmation.
Integration architecture centered on SAP-native messaging and service layers, with OData web services designed to read and write data to backend ECC and CRM systems, and extensive IDoc and ALE usage for asynchronous distribution. The project used ALE filter objects and an ALE distribution model to filter outbound records to third party systems, developed CX sales E Invoice IDoc messaging to replace paper invoices, and implemented routines to emit purchase order form output as HTML email.
Governance and workflow changes were implemented through configuration of dynamic columns for standard workflow work items and creation of a custom business object derived from super type IDOCAPPL to trigger workflows when error IDocs are posted. Copying routines were instrumented to trigger conditional output messages, establishing explicit exception handling and message-triggering patterns for procurement and order-to-cash operations.
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August Storck KG | Manufacturing | 7000 | $1.8B | Germany | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2010 | n/a |
In 2010, August Storck KG implemented SAP ERP ECC 6.0 - CRM to consolidate customer-facing processes across its manufacturing operations. The deployment of SAP ERP ECC 6.0 - CRM established a centralized CRM capability covering account and contact management, lead-to-order workflows, and sales force automation.
The implementation emphasized the SAP CRM application working in tandem with SAP Sales and Distribution, reflecting the Teamleader SAP CRM & SD International role that led configuration of CRM and SD international processes. Functional configuration included customer master synchronization, pricing condition flows, sales order capture, sales territory templates, partner functions, and service case handling consistent with CRM functional workflows.
Architecturally the solution was delivered on an on-premise SAP ECC 6.0 stack with the CRM component interoperating with core ECC modules to support international sales and distribution operations. Governance was centralized under the Teamleader SAP CRM & SD International position, which coordinated configuration standards, master data governance, and cross-departmental workflows between Sales, Distribution, and Finance.
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Deutsche Post | Transportation | 601723 | $92.6B | Germany | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2012 | n/a |
In 2012, Deutsche Post implemented SAP ERP ECC 6.0 - CRM for DGF (DHL Global Forwarding). The SAP ERP ECC 6.0 - CRM deployment was positioned as a CRM solution to consolidate customer master data, account and opportunity management, and service case tracking within the Global Forwarding division.
Technical and support consultancy was provided during the SAP CRM rollout of DGF, focusing on system configuration, environment stabilization, and go-live support for sales and customer service teams. Functional capabilities implemented aligned with CRM practices and included account and contact management, opportunity-to-quote workflows, service interaction tracking, and sales pipeline orchestration, with governance activities covering operational support handover and process alignment for forwarding operations and customer-facing functions.
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EMUGE-Werk Richard Glimpel GmbH and Co. KG | Manufacturing | 3500 | $600M | Germany | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2015 | n/a |
In 2015, EMUGE-Werk Richard Glimpel GmbH and Co. KG implemented SAP ERP ECC 6.0 - CRM to centralize customer-facing processes, aligning the deployment with its broader SAP ERP landscape in Germany. The implementation targeted core CRM capabilities, and is described as an SAP ERP ECC 6.0 - CRM project for customer relationship management, identified under the Apps Category CRM.
The implementation focused on standard CRM functional modules, including sales force automation, service management, marketing support, customer master data, and interaction tracking. Configuration emphasized process-driven workflows for lead to order and service case management, with system settings tailored to manufacturing customer lifecycles and B2B order interactions.
Operational coverage extended across sales and customer service departments, placing the CRM solution as the transactional hub for customer records and interaction histories within the SAP environment. The deployment organized transactional CRM workflows and customer master synchronization to support quote, order, and service touchpoints, preserving system ownership inside the SAP ERP landscape.
Project governance included dedicated project management capacity, notably a Project Manager for SAP CRM Cloud for Customer C4C on the engagement, who coordinated configuration, testing, and stakeholder alignment. Governance structures centered on process owners for sales and service, master data stewardship, and staged rollout gates to control configuration drift and ensure adherence to defined CRM business processes.
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HANS KOLB Wellpappe | Manufacturing | 1200 | $300M | Germany | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2012 | n/a |
In 2012 HANS KOLB Wellpappe implemented SAP ERP ECC 6.0 - CRM to standardize customer and sales management within its manufacturing organization, using the CRM application to centralize sales workflows across its commercial organization. The deployment targeted sales operations responsible for 3,800 customers and approximately 180 million in sales revenue, with a defined user model of 5 key users and 60 end users accountable for subproject sales management.
The engagement included the creation of a comprehensive SAP specification and the configuration of SAP ERP ECC 6.0 - CRM to support subproject sales processes, quotation to order workflows, and account management capabilities common to CRM systems. A specific conception and implementation track for SAP CRM C4C was executed, aligning cloud customer engagement capabilities with on-premise CRM configuration, and preserving functional continuity for sales process automation.
Operational coverage focused on the sales department, with project, milestone and personnel deployment planning coordinating the rollout across affected teams. The program delivered a system training concept and implemented training sessions for the 60 designated sales employees, pairing role-based instruction with hands-on configuration reviews and process walk-throughs to embed the new CRM workflows.
Governance responsibilities included specification ownership, project planning and change management oversight, with explicit accountability for the implementation of sales processes and user adoption for the assigned key users. Change management was a formal element of the rollout, with the project team responsible for sequencing milestones, staff deployment, and training to operationalize the CRM application within sales operations.
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Professional Services | 2650 | $679M | Germany | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2010 | n/a |
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Distribution | 4000 | $1.5B | United States | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2015 | n/a |
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Manufacturing | 2992 | $660M | India | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2018 | n/a |
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Retail | 73178 | $16.3B | United Kingdom | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2013 | n/a |
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Government | 2500 | $245M | United Kingdom | SAP | SAP ERP ECC 6.0 - CRM | CRM | 2009 | n/a |
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Buyer Intent: Companies Evaluating SAP ERP ECC 6.0 - CRM
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