List of ServiceNow Sales and Order Management Customers
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Since 2010, our global team of researchers has been studying ServiceNow Sales and Order Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ServiceNow Sales and Order Management for Order Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ServiceNow Sales and Order Management for Order Management include: Kraft Foods, a United States based Consumer Packaged Goods organisation with 36000 employees and revenues of $25.85 billion, Bell, a Canada based Communications organisation with 40390 employees and revenues of $24.41 billion, KPN, a Netherlands based Communications organisation with 6887 employees and revenues of $6.42 billion, ATN International, a United States based Communications organisation with 2400 employees and revenues of $726.0 million and many others.
Contact us if you need a completed and verified list of companies using ServiceNow Sales and Order Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ServiceNow Sales and Order Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ATN International | Communications | 2400 | $726M | United States | ServiceNow | ServiceNow Sales and Order Management | Order Management | 2022 | MOURI Tech |
In 2022, ATN International deployed ServiceNow Sales and Order Management to digitize order to install workflows for its Alaska Communications operations in the United States. The implementation paired ServiceNow Sales and Order Management with Telecommunications Service Management to centralize telecom order orchestration and fulfillment within the Sales and Order Management category.
The deployment used the ServiceNow Sales and Order Management application and Telecommunications Service Management module to operationalize order capture, orchestration, automated provisioning, installation scheduling, and field dispatch. Configuration emphasized catalog driven order models and workflow automation to enable rapid, deterministic processing and exception handling.
System integrator MOURI Tech worked alongside ServiceNow and ATN during an eight week implementation to integrate CRM, billing, ERP and field systems, creating synchronized order state across customer records, billing and back office systems and field workforce tools. Integrations were focused on end to end order handoffs, status reconciliation, and automated service activation to reduce manual interventions in the order lifecycle.
Governance and rollout targeted the Alaska business unit within ATN, with cross functional process changes across sales, provisioning, billing and field operations. The implementation delivered under one minute order processing, 20 to 30 percent call deflection and a 33 percent productivity gain in the United States as reported by ATN.
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Bell | Communications | 40390 | $24.4B | Canada | ServiceNow | ServiceNow Sales and Order Management | Order Management | 2022 | Ateko Bell Canada |
In 2022, Bell implemented ServiceNow Sales and Order Management as a core element of a broader ServiceNow AI Platform initiative. The ServiceNow Sales and Order Management deployment is integrated with Field Service Management for Telecommunications and Telecommunications Service Management, and it is described as the largest ServiceNow implementation in Canada.
The implementation configured portals for field engineers and a CRM portal serving roughly 22 million customers, consolidating 26 distinct applications on a single platform. Functional capabilities implemented include sales and order orchestration, digital ordering and digital fulfillment, AI-driven Virtual Repair, AI-driven coaching for agents, machine learning predicted job duration, and automation aimed at reducing dispatch-related actions.
Integrations and operational coverage were scoped nationwide across Bell’s field services organization, supporting a field workforce of about 12,000 members handling more than 10,000 field tasks per day, and operating 24 hours a day. The program uses Service Bridge within Telecommunications Service Management to accelerate product delivery to enterprise customers and to interoperate with customers’ cloud choices, including options to extend procurement and delivery through the AWS marketplace.
Ateko Bell Canada served as the implementation partner and Bell established a center of excellence to govern the platform, democratize IT capabilities, and guide behavioral change across approximately 40,000 employees. Governance and rollout practices emphasized rapid MVP cycles, reportedly capable of standing up initial solutions in about two weeks, and consistent records of service interactions to support escalation and technician resolution workflows.
Explicit outcomes reported include automation of up to 90 percent of dispatch-related tasks, more than 500,000 customers managed with AI-powered Virtual Repair, annual deflection of roughly 3 million customer support calls, AI-driven coaching that assisted handling of 180,000 calls, savings exceeding 1 million dollars annually on in-house support calls, and optimization of over two million jobs using machine learning predicted durations.
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KPN | Communications | 6887 | $6.4B | Netherlands | ServiceNow | ServiceNow Sales and Order Management | Order Management | 2022 | Cegeka |
In 2022, KPN implemented ServiceNow Sales and Order Management to automate and orchestrate telecommunications order workflows. The deployment included ServiceNow Telecommunications Service Management and Order Management capabilities to manage multi service order orchestration and lifecycle processing.
KPN configured the TSM and Order Management modules to enable order orchestration, automated validation, and end to end lifecycle automation for complex service orders. The ServiceNow Sales and Order Management implementation leveraged workflow orchestration and centralized order state management to reduce manual handoffs across fulfillment steps.
The implementation scope targeted telecommunications service order processing in the Netherlands, with Cegeka designing the TSM implementation roadmap, leading rollout, and providing ongoing maintenance and further development for the platform. The orchestration reduced complex order processing time from days to under one minute and lowered order fallout from seven percent to under one percent.
Governance and operational ownership were established through the Cegeka led rollout, which instituted release and support processes and a continuing development roadmap to stabilize order workflows. The program centralized sales order management and service fulfillment functions on the ServiceNow platform, embedding Sales and Order Management capabilities into KPN operational processes.
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Kraft Foods | Consumer Packaged Goods | 36000 | $25.8B | United States | ServiceNow | ServiceNow Sales and Order Management | Order Management | 2022 | Genpact |
In 2022, Kraft Foods implemented ServiceNow Sales and Order Management as a consolidated order management layer on the ServiceNow AI Platform, centralizing order capture and orchestration under the Sales and Order Management category. The implementation positioned ServiceNow Sales and Order Management alongside ServiceNow Customer Service Management to provide a single surface for order visibility and customer facing order inquiries.
ServiceNow Sales and Order Management was configured with automation workflows to reduce manual touches and exceptions, with inferred functional modules including order capture, order validation, exception management, fulfillment orchestration, and visibility dashboards. The deployment integrated Genpact as the systems integrator, using Genpact Cora OrderAssist to automate order processing and exception resolution, enabling service management driven workflows and AI assisted routing within the ServiceNow platform.
Operational scope emphasized order to cash and logistics coordination across commercial and supply chain teams, with centralized governance and process controls to manage exceptions and handoffs. Outcomes cited in the case include measurable reductions in cost per order and improved truck utilization, with the joint ServiceNow Customer Service Management and Genpact order management automation delivering approximately 35 percent reduction in cost per order.
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