List of TechTarget Priority Engine Customers
TechTarget
275 Grove Street,
Newton, 2466, MA,
United States
Newton, 2466, MA,
United States
1 650-392-0420
Professional Services
1000
$279M
Since 2010, our global team of researchers has been studying TechTarget Priority Engine customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TechTarget Priority Engine for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TechTarget Priority Engine for Account Based Marketing include: Dell, a United States based Manufacturing organisation with 108000 employees and revenues of $95.60 billion, Oracle, a United States based Professional Services organisation with 162000 employees and revenues of $67.10 billion, Red Hat, a United States based Professional Services organisation with 19000 employees and revenues of $6.40 billion, Zoom Communications, a United States based Professional Services organisation with 7438 employees and revenues of $4.87 billion, Windstream, a United States based Communications organisation with 12000 employees and revenues of $4.20 billion and many others.
Contact us if you need a completed and verified list of companies using TechTarget Priority Engine, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TechTarget Priority Engine customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AppNeta, Inc | Professional Services | 200 | $20M | United States | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2019 | n/a |
In 2019, AppNeta, Inc implemented TechTarget Priority Engine to support Account Based Marketing. The deployment targeted AppNeta’s marketing and demand generation functions within the United States and was positioned to align account prioritization with sales outreach and nurture campaigns.
TechTarget Priority Engine was configured to surface buyer intent signals and to drive account prioritization, contact identification, lead scoring, and targeted segmentation workflows. Configuration work focused on priority scoring rules, intent signal thresholds, dynamic account lists, and dashboarded reporting to inform campaign orchestration and outbound sequencing.
Operationally the implementation centralized account-level intent and priority scoring into marketing workflows and sales handoff processes, covering demand generation, field marketing, and sales development coverage. Governance alignment included defined scoring thresholds and qualification criteria to standardize MQL handoffs and campaign targeting.
AppNeta reported a substantial volume outcome tied to the Priority Engine deployment, each month since launch the company saw a 50% increase in MQLs month-over-month, quote Amanda Bohne, Vice President of Marketing, stating Each month since we launched this new strategy with Priority Engine, we’ve seen a 50% increase in MQLs month-over-month. The implementation emphasizes TechTarget Priority Engine as the primary account prioritization and intent intelligence layer for AppNeta’s Account Based Marketing efforts.
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CommCreative | Professional Services | 50 | $5M | United States | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2020 | n/a |
In 2020, CommCreative implemented TechTarget Priority Engine for Account Based Marketing to identify the right people to target and to support their clients advertising strategy, nurture, and sales outreach. The deployment leveraged TechTarget Priority Engine to surface prospects and account signals, enabling CommCreative to generate prioritized contact lists and buyer persona insights for client campaigns. This implementation explicitly supported the agencys client services, marketing, and sales functions by supplying target profiles and engagement intelligence aligned to campaign objectives.
Configuration emphasized prospect discovery, contact enrichment, and insight delivery, with TechTarget Priority Engine providing prospects and insights to personalize outreach and better engage as part of ongoing campaign workflows. Operationally the tool was embedded into CommCreative s nurture and sales outreach processes, restructuring prospecting workflows to incorporate account signals and personalized messaging. Governance centered on qualification rules and routing criteria to direct prioritized prospects to client account teams, with iterative refinement of targeting criteria based on engagement signals.
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DataCore Germany | Professional Services | 50 | $5M | Germany | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2019 | n/a |
In 2019, DataCore Germany implemented TechTarget Priority Engine for Account Based Marketing. The deployment focused on supporting the companys EMEA marketing organization to identify in-market accounts and expand visibility among buyers actively researching storage and virtualization solutions.
TechTarget Priority Engine was configured to surface account and contact level intent signals, prioritize prospects for outreach, and produce prioritized account lists for demand generation and ABM campaign workflows. The implementation leveraged standard Account Based Marketing capabilities such as intent data ingestion, account prioritization, and prospect-level profiling to inform marketing sequencing and sales prospecting.
Operational scope was centered on EMEA marketing and adjacent sales prospecting activities, with the platform used to stage awareness campaigns and place DataCore on buyer shopping lists. As Michel Portelli, Sr. Director EMEA Marketing observed, "My favorite part about Priority Engine is that we reach prospects searching for solutions in our space, but may have never heard of DataCore. It gives us the opportunity to get on their shopping list and gain visibility."
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DataStax | Professional Services | 800 | $200M | United States | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2020 | n/a |
In 2020 DataStax deployed TechTarget Priority Engine to advance its Account Based Marketing program and to surface buyer intent for active, in-market prospects. The implementation focused on capturing buyer intent signals at both the account and the prospect level so marketing and sales could prioritize outreach and pipeline development.
The deployment of TechTarget Priority Engine was configured to ingest intent signal feeds, produce account scoring and prospect-level identification, and generate lead qualification alerts and account dashboards. Functional capabilities emphasized account prioritization, prospect enrichment, and sales enablement notifications to accelerate qualification handoffs and outreach sequencing.
Operationally the Priority Engine implementation supported demand generation and field sales activities across DataStax, embedding intent-driven workflows into lead qualification and outreach processes. Governance changes included defined qualification rules and prioritization criteria to align marketing to sales handoffs, and operationalized use of account-level intent insights to fuel the pipeline with qualified leads and better enable sales in their outreach.
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Dell | Manufacturing | 108000 | $95.6B | United States | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2021 | n/a |
In 2021, Dell implemented TechTarget Priority Engine as an Account Based Marketing solution to strengthen account targeting and sales engagement. The implementation leveraged the TechTarget Priority Engine platform to provide refreshed account intelligence on a weekly cadence, aligning marketing and field sales workflows to a predictable intent data rhythm.
Configuration emphasized intent signal ingestion, account prioritization, and sales ready contact identification, consistent with Account Based Marketing functional patterns. The TechTarget Priority Engine refreshes every week, which Dell used to surface two to three net new accounts per week and to maintain an up to date prioritized account list for outbound and inbound plays.
Operational coverage focused on marketing and aligned sales teams within EMEA, where adoption was driven by regular delivery of prioritized accounts and alerts to sellers. Rollout governance instituted a weekly review cadence between marketing and sales to operationalize the incoming account intelligence and convert signals into outreach activity.
Outcomes reported by Dell included a steady pipeline of new accounts and elevated seller engagement, David Angwin Marketing Director EMEA stated that the approach produced two to three new accounts a week and achieved the highest level of engagement and enthusiasm from the sales team observed for any digital approach. The implementation positions Dell TechTarget Priority Engine Account Based Marketing to sustain ongoing account discovery and sales activation.
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Professional Services | 180 | $20M | United Kingdom | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2020 | n/a |
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Professional Services | 100 | $10M | United States | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2021 | n/a |
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Professional Services | 400 | $44M | United Kingdom | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2017 | n/a |
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Professional Services | 700 | $70M | United States | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2020 | n/a |
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Professional Services | 2500 | $883M | United States | TechTarget | TechTarget Priority Engine | Account Based Marketing | 2021 | n/a |
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Buyer Intent: Companies Evaluating TechTarget Priority Engine
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD TechTarget Priority Engine Coverage
TechTarget Priority Engine is a Account Based Marketing solution from TechTarget.
Companies worldwide use TechTarget Priority Engine, from small firms to large enterprises across 21+ industries.
Organizations such as Dell, Oracle, Red Hat, Zoom Communications and Windstream are recorded users of
TechTarget Priority Engine for Account Based Marketing.
Companies using TechTarget Priority Engine are most concentrated in Manufacturing, Professional Services and Communications, with adoption spanning over 21 industries.
Companies using TechTarget Priority Engine are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of TechTarget Priority Engine across Americas, EMEA, and APAC.
Companies using TechTarget Priority Engine range from small businesses with 0-100 employees - 15.63%, to mid-sized firms with 101-1,000 employees - 53.13%, large organizations with 1,001-10,000 employees - 18.75%, and global enterprises with 10,000+ employees - 12.5%.
Customers of TechTarget Priority Engine include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified TechTarget Priority Engine customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.