AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Ten MAID CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Bank of East Asia Banking and Financial Services 7861 $2.6B Hong Kong Ten Lifestyle Management Limited Ten MAID CRM CRM 2020 n/a
In 2020 Bank of East Asia implemented Ten MAID CRM, a CRM platform, to support its SupremeGold Private concierge proposition for premium clients in Hong Kong. The SupremeGold Private offering, announced in November 2020, included a 24-hour global private concierge service provided by Ten Lifestyle Management Limited, and vendor and press materials reference Ten's concierge delivery as the operational channel for travel, dining and lifestyle privileges. Ten MAID CRM is described by the vendor as a proprietary CRM and knowledge platform, and BEA’s use is inferred to focus on concierge and CRM process areas such as client profile management, centralized knowledge management for lifestyle privileges, request intake and service orchestration across travel, dining and lifestyle workflows. Operational coverage concentrated on private banking and wealth management client servicing within BEA’s SupremeGold Private proposition in Hong Kong, aligning concierge operations with relationship management workflows. Governance and process alignment emphasized embedding vendor-led concierge delivery into BEA’s private client service model, centralizing request handling and knowledge assets to standardize concierge response and service coordination.
HSBC Banking and Financial Services 212409 $67.4B United Kingdom Ten Lifestyle Management Limited Ten MAID CRM CRM 2018 n/a
In 2018, HSBC launched its Jade concierge proposition with Ten Lifestyle Management Limited delivering the global concierge and digital platform to high net worth Jade clients. HSBC deployed Ten MAID CRM as the operational CRM platform supporting the Jade concierge proposition, with Ten MAID CRM used to enable CRM and concierge member servicing functions. Ten MAID CRM is Ten Lifestyle's stated operational CRM and knowledge platform and is inferred to be the system behind Ten's lifestyle-manager workflows and member servicing for the HSBC Jade launch. The implementation emphasized CRM capabilities common to concierge operations, including member profile management, request and case management, knowledgebase driven guidance for lifestyle managers, and orchestration of multi-step concierge workflows. Deployment was delivered globally by Ten Lifestyle Management Limited as a digital concierge platform, covering the process area CRM/concierge and servicing HSBC Jade clients across regions. Governance for the rollout aligned Ten Lifestyle operational ownership of lifestyle-manager workflows with HSBC ownership of client segmentation and service policy, supporting integrated concierge operations and digital member interfaces.
Ten Lifestyle Group Professional Services 260 $66M United Kingdom Ten Lifestyle Management Limited Ten MAID CRM CRM 2021 n/a
In 2021, Ten Lifestyle Group implemented Ten MAID CRM as its enterprise CRM for member relationship and booking management. Deployment initially focused on the Private Dining team in London, aligning the application to workflows for booking private dining rooms, chef tables and event spaces and for managing high touch member engagement. Configuration emphasized contact and profile management, event and booking scheduling, supplier relationship records, and interaction logging to capture member preferences and enquiry research. Ten MAID CRM was configured to support booking workflows, supplier relationship management, and case tracking, with Microsoft Outlook integrated for calendar and email synchronization and Genesys Cloud integrated for contact handling and session routing. Operational scope covered member services, the Private Dining team and supplier management functions, used to coordinate venue bookings and to document member lifestyle requirements. Governance centered on standardized member profiles, structured booking approval steps and supplier record stewardship to enforce consistent processes across the team, with day to day operations recorded in Microsoft Office and Microsoft Outlook alongside Ten MAID CRM.
Visa Banking and Financial Services 28800 $32.7B United States Ten Lifestyle Management Limited Ten MAID CRM CRM 2018 n/a
In 2018, Visa engaged Ten Lifestyle Management Limited to extend digitally enabled premium travel and lifestyle concierge services to Visa Infinite and Visa Signature cardholders across Central Europe, the Middle East and Africa. Ten won an additional contract that year for a regional rollout focused on concierge and CRM use cases, and Ten's vendor materials state Ten MAID is the proprietary CRM used by its lifestyle managers. Based on the announcement and platform descriptions, Ten MAID CRM was provisioned to support operational delivery for Visa's premium cardholder programs in that geography. Ten MAID CRM implementation centered on CRM oriented capabilities required for concierge operations, including customer profile management, service request orchestration, case management, interaction and activity logging, task assignment to lifestyle managers, and SLA driven routing. Configuration work would have emphasized cardholder segmentation for Visa Infinite and Visa Signature, multi language communication templates for regional service, and workflow automation to standardize concierge responses. The narrative explicitly links Visa Ten MAID CRM CRM to cardholder services and customer experience functions. The vendor announcement does not disclose specific systems integrated with Ten MAID CRM, so no named integrations are reported in source materials. Operational coverage is limited to lifestyle management teams serving cardholders across Central Europe, the Middle East and Africa, impacting customer experience operations and premium cardholder services. Vendor materials identify Ten MAID as Ten's proprietary CRM used by lifestyle managers, which indicates Ten retained operational control of the CRM platform during the regional rollout. The 2018 contract award initiated a regional rollout with governance centered on Ten's concierge operations and Visa program oversight, including standardized request handling and regional service governance. No outcome metrics, costs, or vendor partner details were disclosed in the referenced source.
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FAQ - APPS RUN THE WORLD Ten MAID CRM Coverage

Ten MAID CRM is a CRM solution from Ten Lifestyle Management Limited.

Companies worldwide use Ten MAID CRM, from small firms to large enterprises across 21+ industries.

Organizations such as HSBC, Visa, Bank of East Asia and Ten Lifestyle Group are recorded users of Ten MAID CRM for CRM.

Companies using Ten MAID CRM are most concentrated in Banking and Financial Services and Professional Services, with adoption spanning over 21 industries.

Companies using Ten MAID CRM are most concentrated in United Kingdom, United States and Hong Kong, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Ten MAID CRM across Americas, EMEA, and APAC.

Companies using Ten MAID CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 50%.

Customers of Ten MAID CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Ten MAID CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.