List of Teradata FLXone Customers
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Since 2010, our global team of researchers has been studying Teradata FLXone customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Teradata FLXone for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Teradata FLXone for Data Management Platform include: BT Business, a United Kingdom based Communications organisation with 85300 employees and revenues of $27.54 billion, Morrisons, a United Kingdom based Retail organisation with 101144 employees and revenues of $20.66 billion, Barclaycard, a United Kingdom based Banking and Financial Services organisation with 87400 employees and revenues of $20.45 billion, Banner Health, a United States based Healthcare organisation with 55000 employees and revenues of $15.60 billion, First Citizens Bank, a United States based Banking and Financial Services organisation with 17191 employees and revenues of $9.73 billion and many others.
Contact us if you need a completed and verified list of companies using Teradata FLXone, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Teradata FLXone customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ActionAid | Non Profit | 195 | $71M | United Kingdom | Teradata | Teradata FLXone | Data Management Platform | 2014 | n/a |
In 2014 ActionAid deployed Teradata FLXone on its website. ActionAid implemented Teradata FLXone as a Data Management Platform to centralize on-site behavioral and constituent data for digital engagement and campaign audience management.
Teradata FLXone was configured to capture website behavioral signals, unify visitor identifiers, and provide audience segmentation, profile enrichment, and audience orchestration capabilities. The deployment used Teradata FLXone data management and segmentation workflows to produce reusable audience sets for digital campaign activation and remarketing flows.
Operational ownership was assigned to the digital engagement and fundraising teams, with the rollout scoped to the public website and campaign landing pages. Governance changes focused on centralizing audience definitions and implementing consent aware data capture and campaign provisioning processes to align web collection with campaign orchestration.
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Aeroméxico | Transportation | 13880 | $4.9B | Mexico | Teradata | Teradata FLXone | Data Management Platform | 2008 | n/a |
In 2008 Aeroméxico implemented Teradata FLXone as a Data Management Platform on its website. The deployment centralized web event capture and audience profile management to support the airline's digital marketing and customer experience workflows.
Teradata FLXone was used to assemble persistent customer profiles through identity resolution and profile stitching, and to create audience segments for marketing activation. Functional capabilities in use included data ingestion from site events, deterministic and probabilistic identity linking, audience segmentation, and API based activation to downstream channels.
The implementation operated at the website level, with collectors and server side event feeds populating the Teradata FLXone profile store, and programmatic exports feeding personalization and advertising channels. Operational coverage focused on marketing, digital analytics, and CRM functions, enabling centralized audience orchestration for campaigns and site personalization.
Governance and operational control were structured around marketing operations and digital analytics, with configuration of segment rules, profile retention, and activation workflows managed within Teradata FLXone. The architecture emphasized a single customer view for audience management and API driven activations while retaining web level instrumentation for real time evaluation.
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Air Canada Vacations | Leisure and Hospitality | 560 | $60M | Canada | Teradata | Teradata FLXone | Data Management Platform | 2017 | n/a |
In 2017, Air Canada Vacations implemented Teradata FLXone on their website, using Teradata FLXone as a Data Management Platform to centralize web behavioral signals for marketing use. The deployment is anchored in site tag based data collection, capturing first party behavioral and profile attributes to populate persistent customer profiles within the Teradata FLXone environment.
Configuration focused on Data Management Platform capabilities, including audience segmentation, profile stitching, cross device identity resolution and real time segmentation to support digital marketing and personalization workflows. Teradata FLXone was configured to manage visitor identifiers, unify session and profile data, and expose segment outputs for activation by marketing operations.
Operational coverage is concentrated on the public website and digital marketing functions, with direct usage by marketing, digital commerce and customer experience teams. The implementation architecture emphasizes site tagging, server side ingestion and centralized profile management inside Teradata FLXone, enabling consistent audience definitions across web campaigns.
Governance workstreams established tag governance, data quality checks and controlled segment provisioning to align marketing operations with privacy controls and consent handling. Teradata FLXone is referenced as the primary Data Management Platform for audience creation and web behavior analytics within the company’s digital marketing stack.
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Transportation | 450 | $143M | United Kingdom | Teradata | Teradata FLXone | Data Management Platform | 2020 | n/a |
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Leisure and Hospitality | 50 | $5M | United Kingdom | Teradata | Teradata FLXone | Data Management Platform | 2015 | n/a |
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Healthcare | 10 | $3M | United States | Teradata | Teradata FLXone | Data Management Platform | 2018 | n/a |
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Retail | 28 | $3M | Russia | Teradata | Teradata FLXone | Data Management Platform | 2016 | n/a |
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Leisure and Hospitality | 1600 | $1.4B | Italy | Teradata | Teradata FLXone | Data Management Platform | 2019 | n/a |
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Insurance | 30 | $21M | Ireland | Teradata | Teradata FLXone | Data Management Platform | 2018 | n/a |
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Leisure and Hospitality | 1500 | $191M | Germany | Teradata | Teradata FLXone | Data Management Platform | 2014 | n/a |
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Buyer Intent: Companies Evaluating Teradata FLXone
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