List of TOTVS CRM Customers
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Brazil
Since 2010, our global team of researchers has been studying TOTVS CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TOTVS CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TOTVS CRM for CRM include: Lc Marcon Advogados Associados, a Brazil based Banking and Financial Services organisation with 5200 employees and revenues of $1.10 billion, Consigaz-Distribuidora De Gas, a Brazil based Distribution organisation with 1000 employees and revenues of $300.0 million, Ibeu, a Brazil based Non Profit organisation with 350 employees and revenues of $200.0 million, Kapazi, a Brazil based Manufacturing organisation with 699 employees and revenues of $35.0 million, The Marson Group, a Brazil based Distribution organisation with 64 employees and revenues of $13.0 million and many others.
Contact us if you need a completed and verified list of companies using TOTVS CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The TOTVS CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Consigaz-Distribuidora De Gas | Distribution | 1000 | $300M | Brazil | TOTVS | TOTVS CRM | CRM | 2021 | n/a |
In 2021, Consigaz-Distribuidora De Gas implemented TOTVS CRM to centralize commercial and distribution CRM functions. The deployment targeted the companys commercial organization in Brazil, aligning sales automation with customer account management and distribution order workflows.
TOTVS CRM was configured to provide sales force automation, opportunity and pipeline management, customer portfolio management, order and delivery logistics coordination, national price list administration, contract approval workflows, and commission management capabilities. The configuration also supported pre-sales and post-sales processes and was instrumented to feed commercial reporting and BI control needs.
Operationally the rollout connected CRM workflows to existing BI control processes used by commercial supervisors and supported team management and commission tracking activities described by the commercial organization. The environment coexisted with Sales Force usage observed in parts of the commercial team, while TOTVS CRM served as the primary CRM for account and pipeline orchestration.
Governance focused on formalizing commission and contract approval workflows, embedding Smartlider training and management program touchpoints into user onboarding, and standardizing reporting for commercial supervisors and field sellers. Configuration and process work emphasized repeatable approval gates and BI driven controls to support day to day commercial operations within the distribution business.
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Ibeu | Non Profit | 350 | $200M | Brazil | TOTVS | TOTVS CRM | CRM | 2012 | n/a |
In 2012, Ibeu implemented TOTVS CRM to centralize customer relationship management across its education and administrative operations, classifying the project within the CRM application category. The deployment positioned TOTVS CRM as the primary tool for managing student and constituent engagement workflows, enrollment interactions and related CRM business functions.
Implementation workstreams included requirements analysis and process mapping, and configuration of RM line modules covering Totvs backoffice, human resources, business intelligence, librarian, education and CRM systems. Functional deliverables focused on business intelligence, with development of reports and cubes, creation of test routines in software, and authoring of procedures and manuals to codify operating practices.
The technical architecture emphasized Windows Server hosted application and database tiers, with performance analysis and monitoring applied to SQL Server and MySQL databases. Tasks included creation of procedures and queries in SQL Server and MySQL, Windows Server environment resource analysis, and continuous monitoring of RM line components. The web and digital footprint was monitored using WordPress, RD Station and Google Analytics, and the mobile application environment was likewise analyzed and monitored for operational visibility.
Operational governance established Service Desk N3 ownership for application support, along with orientation and development of processes for the support team. Requirements analysis drove workflow restructuring and handoff definitions across business functions including student services, human resources and backoffice operations, with documentation and procedural controls produced to sustain ongoing support.
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Kapazi | Manufacturing | 699 | $35M | Brazil | TOTVS | TOTVS CRM | CRM | 2025 | n/a |
In 2025, Kapazi implemented TOTVS CRM as part of a broader CRM deployment across its business. The manufacturing company, a national leader in rugs and doormats with over 12,000 points of sale and a multi channel distribution footprint, incorporated TOTVS CRM into an environment already running more than 30 TOTVS solutions to consolidate commercial and operational management.
The deployment centers on TOTVS CRM Sales Force Automation SFA, configured with modules for sales visit planning, online order registration, real time inventory checks, native business intelligence and automation of routine sales activities. TOTVS CRM supports mobile sales force workflows, centralized opportunity and order capture, and dashboarding for sales indicators to standardize sales execution across channels.
Integration architecture links TOTVS CRM directly to the company ERP, leveraging Protheus Backoffice and TOTVS Manufacturing Protheus Line to synchronize master data, inventory status and order transactions. That direct communication enables an end to end flow from order capture in the CRM to production and fulfillment planning in manufacturing and the back office, covering field sales, distribution operations and centralized systems.
Governance and process changes accompanied the rollout, with standardized procedures for order entry, inventory validation and visit reporting enforced through the CRM platform. Operational ownership was aligned between commercial operations and back office management to maintain data quality and ensure sales cadence maps to production planning, and training focused on structured visit orchestration and use of CRM dashboards for tactical decisions.
Kapazi reports greater agility, control and standardization in sales operations as explicit outcomes, noting safer and more transparent management and improved productivity in the sales force. The use of TOTVS CRM within the CRM category created a single platform linking commercial activity to ERP driven manufacturing and distribution workflows, enabling more data driven sales management.
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Banking and Financial Services | 5200 | $1.1B | Brazil | TOTVS | TOTVS CRM | CRM | 2013 | n/a |
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Professional Services | 71 | $8M | Brazil | TOTVS | TOTVS CRM | CRM | 2019 | n/a |
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Distribution | 64 | $13M | Brazil | TOTVS | TOTVS CRM | CRM | 2019 | n/a |
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