List of True Influence Marketing Cloud Platform Customers
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United States
Since 2010, our global team of researchers has been studying True Influence Marketing Cloud Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased True Influence Marketing Cloud Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using True Influence Marketing Cloud Platform for Account Based Marketing include: Amazon Web Services (AWS), a United States based Professional Services organisation with 135000 employees and revenues of $128.73 billion, HP, a United States based Manufacturing organisation with 58000 employees and revenues of $53.60 billion, SAP, a Germany based Professional Services organisation with 110650 employees and revenues of $42.32 billion, Techdata, a United States based Professional Services organisation with 14000 employees and revenues of $36.78 billion, NEC Corporation, a Japan based Professional Services organisation with 104194 employees and revenues of $23.85 billion and many others.
Contact us if you need a completed and verified list of companies using True Influence Marketing Cloud Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The True Influence Marketing Cloud Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adobe | Professional Services | 31360 | $23.8B | United States | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2017 | n/a |
In 2017, Adobe adopted True Influence Marketing Cloud Platform to support Account Based Marketing. The deployment placed True Influence Marketing Cloud Platform into Adobe's marketing and demand generation organization to operationalize account centric programs across enterprise accounts.
Configuration emphasized account identification and intent signal processing, account scoring and segmentation, program orchestration, and analytics modules consistent with Account Based Marketing capabilities. True Influence Marketing Cloud Platform was configured to run campaign orchestration and reporting at the account level, aligning marketing operations with targeted account lifecycles and automated activation workflows.
Operational scope focused on Adobe's global marketing, demand generation, and field marketing teams, embedding account based workflows into campaign planning and sales engagement processes. Governance practices included establishing campaign ownership, data quality controls, and staged rollouts to synchronize account selection, campaign execution, and marketing operations governance.
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Amazon Web Services (AWS) | Professional Services | 135000 | $128.7B | United States | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2020 | n/a |
In 2020, Amazon Web Services implemented True Influence Marketing Cloud Platform for Account Based Marketing to support marketing and sales demand generation and account engagement. The True Influence Marketing Cloud Platform was deployed to centralize account-level intent signals and campaign orchestration within the companys ABM practice.
The implementation focused on Account Based Marketing capabilities common to the category, including account identification and intelligence, intent data ingestion and normalization, lead-to-account mapping, campaign orchestration and audience segmentation, and account-level analytics and reporting. True Influence Marketing Cloud Platform was configured to deliver account-centric workflows and segmentation used by marketing operations and sales enablement.
Deployment was executed as a cloud-hosted marketing cloud solution to unify ABM workflows across marketing and sales functions. Governance changes emphasized campaign operations and data stewardship to support consistent account scoring and segmentation, with operational ownership retained within marketing and sales teams.
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Delphix | Consumer Packaged Goods | 640 | $100M | United States | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2018 | n/a |
In 2018, Delphix implemented True Influence Marketing Cloud Platform to support Account Based Marketing. The deployment targeted centralized account targeting, intent signal ingestion, and campaign orchestration to align marketing and revenue processes within the company.
The implementation leveraged modules commonly associated with Account Based Marketing including account identification and profiling, buyer intent monitoring, account scoring and segmentation, campaign orchestration, and analytics dashboards. True Influence Marketing Cloud Platform was configured for lead to account mapping, account list management, intent enrichment, and automated campaign triggers to drive coordinated demand generation workflows.
Operational coverage extended across marketing operations, demand generation, and sales enablement functions at Delphix, with governance focused on account selection criteria, scoring thresholds, and campaign approval workflows. The rollout emphasized process alignment between sales and marketing, establishing shared account lists and orchestration rules inside the True Influence Marketing Cloud Platform to coordinate outreach and measurement.
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EdgeWave | Professional Services | 55 | $6M | United States | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2018 | n/a |
In 2018, EdgeWave implemented True Influence Marketing Cloud Platform to support Account Based Marketing. The deployment established a cloud based account engagement layer to centralize account targeted outreach and buyer intent signal processing for the company.
Configuration focused on account identification, intent signal processing, account scoring, lead to account mapping, campaign orchestration, and engagement analytics modules. True Influence Marketing Cloud Platform was used to enable orchestration of multi touch account campaigns, measurement of account engagement, and prioritization workflows consistent with Account Based Marketing functional patterns.
Operational scope covered EdgeWave marketing and sales functions within the United States, aligning campaign execution and qualification processes for a 55 person professional services firm. Governance adjustments included embedding account scoring into qualification workflows and updating lead routing and account ownership rules to support tighter sales and marketing alignment at the account level.
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Extreme Networks | Professional Services | 2849 | $1.3B | United States | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2018 | n/a |
In 2018, Extreme Networks deployed the True Influence Marketing Cloud Platform to support Account Based Marketing across its marketing and demand generation functions. The implementation focused on using the True Influence Marketing Cloud Platform to identify high value accounts and operationalize account level engagement within Extreme Networks marketing operations.
Configuration emphasized account identification, intent signal ingestion, account scoring and prioritization, and campaign orchestration workflows consistent with Account Based Marketing practices. The workstreams were provisioned to feed prioritized account lists and qualified leads into demand generation activities, with templates and automated plays to standardize outreach, scoring thresholds and qualification gates.
Governance was centered on centralizing account scoring and campaign orchestration inside the marketing organization, aligning Demand Generation to a unified account targeting model. According to Mike White, Marketing Manager, Demand Generation at Extreme Networks, True Influence programs surpassed other third party lead sources the company used, reflecting an explicit outcome attributed to the True Influence Marketing Cloud Platform implementation.
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Professional Services | 6557 | $2.8B | United States | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2019 | n/a |
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Manufacturing | 58000 | $53.6B | United States | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2019 | n/a |
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Professional Services | 1100 | $150M | United States | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2018 | n/a |
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Construction and Real Estate | 28850 | $6.2B | United States | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2019 | n/a |
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Professional Services | 104194 | $23.9B | Japan | True Influence | True Influence Marketing Cloud Platform | Account Based Marketing | 2019 | n/a |
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Buyer Intent: Companies Evaluating True Influence Marketing Cloud Platform
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