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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of True Influence Marketing Cloud Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Adobe Professional Services 31360 $23.8B United States True Influence True Influence Marketing Cloud Platform Account Based Marketing 2017 n/a
In 2017, Adobe adopted True Influence Marketing Cloud Platform to support Account Based Marketing. The deployment placed True Influence Marketing Cloud Platform into Adobe's marketing and demand generation organization to operationalize account centric programs across enterprise accounts. Configuration emphasized account identification and intent signal processing, account scoring and segmentation, program orchestration, and analytics modules consistent with Account Based Marketing capabilities. True Influence Marketing Cloud Platform was configured to run campaign orchestration and reporting at the account level, aligning marketing operations with targeted account lifecycles and automated activation workflows. Operational scope focused on Adobe's global marketing, demand generation, and field marketing teams, embedding account based workflows into campaign planning and sales engagement processes. Governance practices included establishing campaign ownership, data quality controls, and staged rollouts to synchronize account selection, campaign execution, and marketing operations governance.
Amazon Web Services (AWS) Professional Services 135000 $128.7B United States True Influence True Influence Marketing Cloud Platform Account Based Marketing 2020 n/a
In 2020, Amazon Web Services implemented True Influence Marketing Cloud Platform for Account Based Marketing to support marketing and sales demand generation and account engagement. The True Influence Marketing Cloud Platform was deployed to centralize account-level intent signals and campaign orchestration within the companys ABM practice. The implementation focused on Account Based Marketing capabilities common to the category, including account identification and intelligence, intent data ingestion and normalization, lead-to-account mapping, campaign orchestration and audience segmentation, and account-level analytics and reporting. True Influence Marketing Cloud Platform was configured to deliver account-centric workflows and segmentation used by marketing operations and sales enablement. Deployment was executed as a cloud-hosted marketing cloud solution to unify ABM workflows across marketing and sales functions. Governance changes emphasized campaign operations and data stewardship to support consistent account scoring and segmentation, with operational ownership retained within marketing and sales teams.
Delphix Consumer Packaged Goods 640 $100M United States True Influence True Influence Marketing Cloud Platform Account Based Marketing 2018 n/a
In 2018, Delphix implemented True Influence Marketing Cloud Platform to support Account Based Marketing. The deployment targeted centralized account targeting, intent signal ingestion, and campaign orchestration to align marketing and revenue processes within the company. The implementation leveraged modules commonly associated with Account Based Marketing including account identification and profiling, buyer intent monitoring, account scoring and segmentation, campaign orchestration, and analytics dashboards. True Influence Marketing Cloud Platform was configured for lead to account mapping, account list management, intent enrichment, and automated campaign triggers to drive coordinated demand generation workflows. Operational coverage extended across marketing operations, demand generation, and sales enablement functions at Delphix, with governance focused on account selection criteria, scoring thresholds, and campaign approval workflows. The rollout emphasized process alignment between sales and marketing, establishing shared account lists and orchestration rules inside the True Influence Marketing Cloud Platform to coordinate outreach and measurement.
EdgeWave Professional Services 55 $6M United States True Influence True Influence Marketing Cloud Platform Account Based Marketing 2018 n/a
In 2018, EdgeWave implemented True Influence Marketing Cloud Platform to support Account Based Marketing. The deployment established a cloud based account engagement layer to centralize account targeted outreach and buyer intent signal processing for the company. Configuration focused on account identification, intent signal processing, account scoring, lead to account mapping, campaign orchestration, and engagement analytics modules. True Influence Marketing Cloud Platform was used to enable orchestration of multi touch account campaigns, measurement of account engagement, and prioritization workflows consistent with Account Based Marketing functional patterns. Operational scope covered EdgeWave marketing and sales functions within the United States, aligning campaign execution and qualification processes for a 55 person professional services firm. Governance adjustments included embedding account scoring into qualification workflows and updating lead routing and account ownership rules to support tighter sales and marketing alignment at the account level.
Extreme Networks Professional Services 2849 $1.3B United States True Influence True Influence Marketing Cloud Platform Account Based Marketing 2018 n/a
In 2018, Extreme Networks deployed the True Influence Marketing Cloud Platform to support Account Based Marketing across its marketing and demand generation functions. The implementation focused on using the True Influence Marketing Cloud Platform to identify high value accounts and operationalize account level engagement within Extreme Networks marketing operations. Configuration emphasized account identification, intent signal ingestion, account scoring and prioritization, and campaign orchestration workflows consistent with Account Based Marketing practices. The workstreams were provisioned to feed prioritized account lists and qualified leads into demand generation activities, with templates and automated plays to standardize outreach, scoring thresholds and qualification gates. Governance was centered on centralizing account scoring and campaign orchestration inside the marketing organization, aligning Demand Generation to a unified account targeting model. According to Mike White, Marketing Manager, Demand Generation at Extreme Networks, True Influence programs surpassed other third party lead sources the company used, reflecting an explicit outcome attributed to the True Influence Marketing Cloud Platform implementation.
Professional Services 6557 $2.8B United States True Influence True Influence Marketing Cloud Platform Account Based Marketing 2019 n/a
Manufacturing 58000 $53.6B United States True Influence True Influence Marketing Cloud Platform Account Based Marketing 2019 n/a
Professional Services 1100 $150M United States True Influence True Influence Marketing Cloud Platform Account Based Marketing 2018 n/a
Construction and Real Estate 28850 $6.2B United States True Influence True Influence Marketing Cloud Platform Account Based Marketing 2019 n/a
Professional Services 104194 $23.9B Japan True Influence True Influence Marketing Cloud Platform Account Based Marketing 2019 n/a
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Buyer Intent: Companies Evaluating True Influence Marketing Cloud Platform

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FAQ - APPS RUN THE WORLD True Influence Marketing Cloud Platform Coverage

True Influence Marketing Cloud Platform is a Account Based Marketing solution from True Influence.

Companies worldwide use True Influence Marketing Cloud Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Amazon Web Services (AWS), HP, SAP, Techdata and NEC Corporation are recorded users of True Influence Marketing Cloud Platform for Account Based Marketing.

Companies using True Influence Marketing Cloud Platform are most concentrated in Professional Services and Manufacturing, with adoption spanning over 21 industries.

Companies using True Influence Marketing Cloud Platform are most concentrated in United States, Germany and Japan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of True Influence Marketing Cloud Platform across Americas, EMEA, and APAC.

Companies using True Influence Marketing Cloud Platform range from small businesses with 0-100 employees - 5%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 50%.

Customers of True Influence Marketing Cloud Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified True Influence Marketing Cloud Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.