List of Twilio Programmable SMS Customers
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United States
Since 2010, our global team of researchers has been studying Twilio Programmable SMS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Twilio Programmable SMS for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Twilio Programmable SMS for Customer Engagement include: Dell, a United States based Manufacturing organisation with 108000 employees and revenues of $95.60 billion, Molina Healthcare, a United States based Healthcare organisation with 18000 employees and revenues of $40.65 billion, Coca-Cola Europacific Partners, a United Kingdom based Consumer Packaged Goods organisation with 41000 employees and revenues of $27.16 billion, Nordstrom, a United States based Retail organisation with 55000 employees and revenues of $14.69 billion, Airbnb, a United States based Professional Services organisation with 7300 employees and revenues of $11.10 billion and many others.
Contact us if you need a completed and verified list of companies using Twilio Programmable SMS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Twilio Programmable SMS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Airbnb | Professional Services | 7300 | $11.1B | United States | Twilio | Twilio Programmable SMS | Customer Engagement | 2016 | n/a |
In 2016, Airbnb implemented Twilio Programmable SMS to automate mobile communication between hosts and potential guests. The deployment placed Twilio Programmable SMS into Airbnb's Customer Engagement tooling to drive reservation prompts and enable rapid host responses by text.
The implementation configured automated outbound alerts and two way SMS workflows that deliver reservation context, including guest details, requested dates, and price. Message templates and short reply semantics were used so hosts could accept or decline bookings via a simple text response, converting a previously manual phone outreach flow into an automated messaging workflow.
Twilio Programmable SMS was integrated with Airbnb's booking orchestration tied to the website and mobile app, with automation triggered when hosts had not responded within the platform defined 32 hour response window. Operational coverage extended globally, supporting hosts across regions and embedding SMS as an alternate communication channel for reservations and pre booking confirmations.
Governance and process changes centralized automated notifications within the customer service and reservations workflow, reducing the need for staff to make manual calls to unresponsive hosts. Airbnb reported increased successful bookings and improved guest response times, while noting Twilio enabled rapid, cost effective SMS provisioning without building an in house SMS infrastructure.
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American Red Cross | Non Profit | 19000 | $2.9B | United States | Twilio | Twilio Programmable SMS | Customer Engagement | 2014 | n/a |
In 2014, American Red Cross implemented Twilio Programmable SMS as part of a Customer Engagement initiative to streamline emergency volunteer dispatch in Chicago and Northern Illinois. The Chicago and Northern Illinois regions reached out to the Northern California Coastal region to adopt an open source Incident Management and Volunteer Scheduling application called Disaster Cycle Services Operations, referred to by volunteers as DCSOps.
Twilio Programmable SMS was embedded as the outbound messaging layer within DCSOps to automate volunteer notifications and scheduling workflows, integrating programmatic SMS capabilities with incident management and volunteer scheduling modules. The implementation targeted business functions in Disaster Cycle Services and volunteer operations, and the rollout model prioritized regional reuse of the San Francisco region implementation with operational ownership by regional emergency response teams. Governance changes aligned volunteer dispatch workflows, message templates and scheduling logic into DCSOps, pairing an open source incident management application with Twilio Programmable SMS for Customer Engagement driven notification orchestration.
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Arist | Professional Services | 50 | $5M | United States | Twilio | Twilio Programmable SMS | Customer Engagement | 2024 | n/a |
Arist implemented Twilio Programmable SMS in 2024 to support its employee learning and enablement platform. San Francisco-based Arist deployed the capability to deliver training over employees' most-used communication channels inside the Customer Engagement category.
The implementation centers on a content creation assistant that combines Arist's AI with Twilio Programmable Messaging and WhatsApp services to generate and distribute microlearning via SMS. Twilio Programmable SMS was configured for templated messaging, message scheduling, delivery tracking, and acknowledgment workflows, enabling automated lesson dispatch and reminder sequences.
Integrations explicitly included Twilio Programmable Messaging and WhatsApp, with orchestration layered into Arist's AI content pipeline so training modules are pulled, formatted, and pushed as conversational SMS interactions. Operational coverage focused on enablement and learning teams delivering internal employee training through mobile SMS channels rather than customer-facing sales functions.
Governance centralized message templates and approval workflows so enablement managers control content cadence and compliance requirements, and the rollout emphasized automated scheduling and feedback capture to refine content. The content creation assistant reduces administrative work in facilitating employee learning and education, reflecting the stated benefit tied to the Twilio integration.
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Box Inc. | Professional Services | 2810 | $1.2B | United States | Twilio | Twilio Programmable SMS | Customer Engagement | 2016 | n/a |
In 2016, Box implemented Twilio Programmable SMS in the Customer Engagement category to enable Two-Factor Authentication via SMS for its authentication workflows. Box developers evaluated options and concluded that Twilio provided the simplest and most compelling integration path, and as Kantorovskiy stated, they were able to build the application very quickly using Twilio’s platform.
The implementation used Twilio Programmable SMS to support one-time passcode delivery and verification workflows, leveraging programmatic SMS APIs to orchestrate code generation, delivery retry logic, and delivery status tracking. Configuration focused on developer-facing API integration and embedding SMS-based verification into Box’s existing authentication stack, aligning the application with standard customer engagement and authentication functional terminology.
Deployment was developer led and concentrated on integrating SMS verification into user authentication flows rather than broader platform changes. The primary operational scope was authentication and security use cases, and Box emphasized rapid build and low integration complexity as the core operational outcomes reported in the implementation.
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Coca-Cola Europacific Partners | Consumer Packaged Goods | 41000 | $27.2B | United Kingdom | Twilio | Twilio Programmable SMS | Customer Engagement | 2015 | n/a |
In 2015, Coca-Cola Europacific Partners implemented Twilio Programmable SMS to support Customer Engagement for field service dispatch and technician communications. The deployment began as a controlled pilot with 250 technicians in Great Britain, then expanded to a broader rollout covering 650 technicians across Western Europe.
The implementation used Twilio Programmable SMS to operationalize core messaging workflows typical of the Customer Engagement category, including outbound dispatch notifications, appointment confirmations, and two way technician-client messaging. Configuration focused on templated SMS content, delivery scheduling, and automated triggers tied to dispatch events, enabling standardized communication flows between dispatchers and field technicians.
Integrations were scoped to connect Twilio Programmable SMS with field service dispatch workflows and technician mobile endpoints, without naming underlying dispatch platforms. Operational coverage included regional field operations in Great Britain and wider Western Europe, with the application serving as the primary SMS channel for technician notifications and acknowledgments.
Governance followed a phased pilot then regional rollout pattern, with IT and field operations aligning on message templates, opt in compliance, and technician onboarding to the messaging workflow. Training and process updates concentrated on embedding SMS into dispatch procedures and supporting consistent operational use across sites.
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Manufacturing | 108000 | $95.6B | United States | Twilio | Twilio Programmable SMS | Customer Engagement | 2017 | n/a |
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Professional Services | 7200 | $2.5B | United States | Twilio | Twilio Programmable SMS | Customer Engagement | 2023 | n/a |
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Professional Services | 10 | $1M | United States | Twilio | Twilio Programmable SMS | Customer Engagement | 2024 | n/a |
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Healthcare | 18000 | $40.7B | United States | Twilio | Twilio Programmable SMS | Customer Engagement | 2017 | n/a |
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Professional Services | 30 | $5M | Australia | Twilio | Twilio Programmable SMS | Customer Engagement | 2024 | n/a |
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Buyer Intent: Companies Evaluating Twilio Programmable SMS
- Prelude, a France based Professional Services organization with 45 Employees
- Technical Solutions Intl, a United States based Professional Services company with 15 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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