List of UserTesting Human Insight Platform Customers
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United States
Since 2010, our global team of researchers has been studying UserTesting Human Insight Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased UserTesting Human Insight Platform for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using UserTesting Human Insight Platform for Customer Experience include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, Expedia, a United States based Professional Services organisation with 16500 employees and revenues of $13.69 billion, Aaa, a United States based Automotive organisation with 20000 employees and revenues of $8.00 billion, DAZN, a United Kingdom based Media organisation with 2400 employees and revenues of $2.20 billion, University of Notre Dame, IDEA Center, a United States based Education organisation with 3000 employees and revenues of $1.70 billion and many others.
Contact us if you need a completed and verified list of companies using UserTesting Human Insight Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The UserTesting Human Insight Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aaa | Automotive | 20000 | $8.0B | United States | UserTesting | UserTesting Human Insight Platform | Customer Experience | 2020 | n/a |
In 2020, AAA Club Alliance implemented UserTesting Human Insight Platform to centralize customer research within its Customer Experience organization. The deployment focused on capturing qualitative human feedback to inform digital experience decisions across AAA's digital touchpoints and customer-facing channels, aligning research outputs with product, service, and marketing teams.
The implementation leveraged standard Customer Experience capabilities such as participant recruitment and paneling, moderated and unmoderated usability testing, video-based feedback capture, and a centralized insight repository for tagging and thematic analysis. Governance was organized around a centralized UX research practice that established standardized protocols and workflows to push findings into product roadmaps and service design processes, enabling cross-functional collaboration between experience, product, and operations teams. AAA used the UserTesting Human Insight Platform as a risk mitigation tool while growing its business in today’s economy, applying human insight to prioritize improvements and reduce uncertainty in customer experience decisions.
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DAZN | Media | 2400 | $2.2B | United Kingdom | UserTesting | UserTesting Human Insight Platform | Customer Experience | 2019 | n/a |
In 2019, DAZN implemented UserTesting Human Insight Platform to support its Customer Experience and UX research functions across key markets. The UserTesting Human Insight Platform was adopted to accelerate iterative user testing and to feed direct customer feedback into product roadmaps, helping DAZN inform development of new features and support business goals related to engagement and growth.
The deployment emphasized rapid, repeatable testing workflows and the capture of session artifacts that could be shared broadly. DAZN leveraged the platform to remove logistical barriers to user research, enabling planning, live observation, and synthesis by wider teams, and to produce highlight reel videos that surface the most important quotes and moments from testing sessions for stakeholder consumption.
Operationally the implementation extended across UX research and product teams and into stakeholder review processes in multiple markets, embedding user research earlier and more frequently in agile development cycles. Governance focused on democratizing access to customer feedback and standardizing how findings are packaged and shared, with highlight reels used as a primary mechanism to give stakeholders a first hand view of user behavior and responses.
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Expedia | Professional Services | 16500 | $13.7B | United States | UserTesting | UserTesting Human Insight Platform | Customer Experience | 2019 | n/a |
In 2019 Expedia implemented UserTesting Human Insight Platform to create faster, on-demand customer feedback loops for its product and experience teams, aligning with its Customer Experience priorities. The deployment emphasized rapid behavioral feedback to inform UX and product decisions across digital booking and storefront experiences.
The implementation leveraged core Customer Experience capabilities of the UserTesting Human Insight Platform, including task-based remote usability testing, video-based user feedback, participant recruitment and managed panels, and centralized insight dashboards. Configuration work focused on standardized test templates, tagging and transcription workflows, and role-based access to support repeatable research processes.
Operational coverage extended into product management, UX research and design groups, and customer experience teams, enabling integration of insights into iterative development and prioritization workflows. The platform was embedded into team collaboration routines rather than tied to a single site or geography, supporting on-demand access to validated user observations and qualitative metrics.
Governance centered on establishing repeatable testing protocols and a central repository for recordings and takeaways to reduce rework in design and product decisions. Expedia reported that the approach delivered fast customer feedback and saves over seven figures a year, reflecting a material operational benefit tied directly to the UserTesting Human Insight Platform implementation.
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Microsoft | Professional Services | 221000 | $243.0B | United States | UserTesting | UserTesting Human Insight Platform | Customer Experience | 2019 | n/a |
In 2019, Microsoft deployed the UserTesting Human Insight Platform as a Customer Experience solution to scale customer empathy across its product and research teams. The deployment emphasized a centrally managed SaaS research capability, positioning the UserTesting Human Insight Platform as a primary repository for recorded customer sessions and qualitative feedback to inform product decisions.
The implementation focused on core Customer Experience functional modules common to the category, including participant recruitment and panel management, moderated and unmoderated usability testing, video session capture with timestamped highlights, insight tagging and annotation, and consolidated insight dashboards for cross-team consumption. Microsoft used these capabilities to standardize research artifacts and enable repeatable usability and concept testing workflows across product, UX research, and design functions.
Operational rollout covered Microsoft product and research teams, who were given governed access to the UserTesting Human Insight Platform and trained on standardized tagging, consent, and session-handling practices. Governance changes included centralized insight stewardship, a consistent taxonomy for tagging qualitative findings, and defined handoff processes so research outputs could feed into design iteration and product backlogs.
The documented outcome for Microsoft was the ability to scale customer empathy to drive innovation and market leadership, with the UserTesting Human Insight Platform serving as the Customer Experience backbone for capturing and operationalizing human-centered feedback into product decision making.
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Total Brain | Professional Services | 100 | $10M | United States | UserTesting | UserTesting Human Insight Platform | Customer Experience | 2019 | n/a |
In 2019, Total Brain deployed the UserTesting Human Insight Platform to strengthen Customer Experience and operationalize a renewed emphasis on empathy across its product and research efforts. Total Brain used the UserTesting Human Insight Platform to capture human-centered feedback that the company identified as key to driving ROI and saving lives, framing the initiative as a Customer Experience investment tied to clinical and user outcomes.
The implementation focused on capturing qualitative user feedback through standard Customer Experience capabilities such as moderated and unmoderated testing, video-based session analysis, and iterative usability validation. Configuration emphasized repeatable test templates and a cadence for short usability sprints, enabling the UserTesting Human Insight Platform to feed continuous insight into product decision cycles and clinical research prioritization.
Operational ownership centered on product, UX research, and clinical teams within Total Brain, who used the platform to surface patient and clinician perspectives, prioritize feature work, and refine engagement flows. The deployment emphasized cross-functional access to recorded sessions and transcripts to align product design, clinical content, and customer success around real user needs.
Governance changes included instituting a regular testing cadence and centralized insight reviews to translate empathy-driven findings into backlog items and clinical design adjustments. Outcomes called out by the engagement were improved alignment between user needs and product changes, and the program level objective of driving ROI while supporting life‑impacting clinical decisions.
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Education | 3000 | $1.7B | United States | UserTesting | UserTesting Human Insight Platform | Customer Experience | 2020 | n/a |
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Professional Services | 180 | $18M | United Kingdom | UserTesting | UserTesting Human Insight Platform | Customer Experience | 2025 | n/a |
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Buyer Intent: Companies Evaluating UserTesting Human Insight Platform
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