List of Veeva Align Customers
Veeva Systems
4280 Hacienda Drive,
Pleasanton, 94588, CA,
United States
Pleasanton, 94588, CA,
United States
1 925-452-6500
Professional Services
7291
$3.1B
Since 2010, our global team of researchers has been studying Veeva Align customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Veeva Align for Sales Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Veeva Align for Sales Analytics include: Novo Nordisk, a Denmark based Life Sciences organisation with 78554 employees and revenues of $45.92 billion, GSK, a United Kingdom based Life Sciences organisation with 69310 employees and revenues of $42.21 billion, Boehringer Ingelheim, a Germany based Life Sciences organisation with 54500 employees and revenues of $28.94 billion, Exact Sciences, a United States based Life Sciences organisation with 6900 employees and revenues of $2.76 billion, Bayer , a Canada based Life Sciences organisation with 1400 employees and revenues of $1.90 billion and many others.
Contact us if you need a completed and verified list of companies using Veeva Align, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bayer | Life Sciences | 1400 | $1.9B | Canada | Veeva Systems | Veeva Align | Sales Analytics | 2021 | n/a |
In 2021, Bayer implemented Veeva Align as a Sales Analytics application. The deployment established Veeva Align to support territory alignment and sales analytics workflows within the Pharmaceuticals Division, with a local Veeva Platform Owner based in Bayer Leverkusen from January 2022 to present.
Veeva Align was configured to centralize territory planning, product metrics ingestion and multichannel planning data flows, and to support governance of data loading processes including Product metrics and MCCP into Veeva Align. The configuration aligned Sales Analytics functionality with Integrated Multichannel Marketing processes, enabling the application to serve marketing and sales planning needs.
The implementation integrated Veeva Align with Veeva CRM and adjacent marketing and sales functions under the Customer Powerhouse CPH framework, connecting business and technical stakeholders across global CPH, IT, marketing, sales and DSAA. Operational coverage focused on local country representation in global change boards and country calls, with the Bayer Leverkusen platform owner acting as the conduit for local CPH and IMCM related change and service requests.
Governance activities included channeling change requests to global change boards, developing implementation concepts for global and local change initiatives, and enforcing data consistency along the entire IMCM process. The governance model explicitly covered data loading controls for MCCP and product metrics into Veeva Align and coordination between marketing, sales and CRM teams to ensure aligned Sales Analytics operations.
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Boehringer Ingelheim | Life Sciences | 54500 | $28.9B | Germany | Veeva Systems | Veeva Align | Sales Analytics | 2021 | n/a |
In 2021, Boehringer Ingelheim implemented Veeva Align to extend its Sales Analytics capabilities across the company and create a unified analytical layer for global events. The implementation was driven by a need for harmonization across roughly 88 regional offices and built on an existing Veeva suite footprint that included Veeva CRM Events Management and Veeva CRM Engage for Events Management.
The deployment established a single platform for event planning and analytics, rolled out to 77 countries over three years with a target of 88 markets. Core functional capabilities implemented include standardized event planning workflows to reserve dates, manage invite lists, plan budgets, record interactions, manage review and approvals, and support virtual and hybrid event orchestration. Veeva Align was applied as the Sales Analytics component to consolidate event data and generate customer journey insights from those operational workflows.
Architecturally the solution centralized a global data model while allowing local configuration to meet country specific regulatory requirements, maintaining local autonomy for regional teams. Integrations were implemented within the Veeva product family to enable a continuous flow of event and engagement data into the Sales Analytics layer, supporting combined reporting and segmentation across in person, virtual, and hybrid formats.
Governance and rollout emphasized change management and process standardization, with global process, data, and platform ownership to enforce common data points and planning disciplines. The combined Veeva Align and Events Management approach delivered deeper visibility into customer preferences and a single unified view of the global events program, enabling Boehringer Ingelheim to adjust event mix and strategy over time based on consolidated analytics.
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Exact Sciences | Life Sciences | 6900 | $2.8B | United States | Veeva Systems | Veeva Align | Sales Analytics | 2018 | n/a |
In 2018, Exact Sciences implemented Veeva Align. Exact Sciences deployed Veeva Align as a Sales Analytics solution to support Commercial and Medical field alignment, territory planning, and sales coverage modeling across its international commercial organization.
The Veeva Align implementation focused on standard Sales Analytics capabilities, including territory design and optimization, quota and coverage modeling, alignment workflows for field roles, and embedded analytics dashboards and reports. Configuration work emphasized data model alignment, user story driven requirements, and validation through unit, system, and user acceptance testing to ensure alignment with commercial processes.
Integrations supported during the program included synchronizing customer and account context with Veeva CRM and content context with Veeva Vault, master data harmonization using Informatica MDM, and providing downstream reporting access to enterprise BI tools such as PowerBI or Tableau. The deployment was managed as a cloud SaaS configuration with synchronization points to enterprise master data and CRM systems to maintain territory, account, and role consistency for international teams based out of Zug and broader commercial operations.
Governance and operationalization were structured around formal requirements gathering, change management, incident and problem management, and ongoing operational support by CRM and MDM analysts. Documentation practices included gap analyses, process flow charts, decision tables, and use cases to support rollout, while the CRM technical business analyst function provided frontline troubleshooting, configuration ownership, and vendor coordination for sustained application operation.
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GSK | Life Sciences | 69310 | $42.2B | United Kingdom | Veeva Systems | Veeva Align | Sales Analytics | 2022 | n/a |
In 2022, GSK implemented Veeva Align as its Sales Analytics application to centralize territory planning and field feedback workflows for its commercial organization. The deployment followed an early adopter path with a collaborative commercial relationship between GSK and Veeva, positioning Veeva Align as a sales planning and execution platform used to accelerate alignment cycles and improve data stewardship across field teams.
The implementation leveraged Veeva Align capabilities such as Field Feedback, relationship-based assignment rules, and CRM user management to configure territory assignments and distribution logic. Veeva Align was configured to support collaborative planning, multichannel cycle-planning intentions, and preconfigured feedback reasons that field users select when proposing changes, enabling standardized intake and rapid processing of rep-sourced data.
Field Feedback was implemented as an embedded user interface within Veeva CRM, so field reps received alerts in Veeva CRM and submitted territory change requests directly from the CRM experience. Approved changes and any home office automatically permissible edits were accepted into Veeva Align and then pushed back to Veeva CRM at the start of new alignment periods, creating a bidirectional operational flow between Veeva Align and Veeva CRM.
Governance and workflow rules were formalized to accelerate decision cycles, reps were given five days to review proposed alignments, and managers approved submitted changes through the established approval queue. The program delivered a rapid activation timeline with five weeks from first call to go-live and required almost no additional spend, while allowing operations teams to enact territory changes without IT intervention through Align configuration.
Outcomes recorded in the implementation included a reduction in planning time for alignments from 90 days to 30 days, the removal of 66,845 HCP records from territories based on rep feedback, and measurable increases in rep trust in the customer reference data. GSK has since piloted Field Feedback in additional markets with a view to wider global rollout, and continues to explore expanded use of Veeva Align for territory management and multichannel planning.
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LEO Pharma | Life Sciences | 6000 | $1.5B | Denmark | Veeva Systems | Veeva Align | Sales Analytics | 2018 | n/a |
In 2018, LEO Pharma implemented Veeva Align as a Sales Analytics solution for its Commercial Operations organization, headquartered in Ballerup, Denmark. The deployment targeted global sales planning and alignment to centralize planning workflows and support digital channel enablement.
The Veeva Align implementation focused on territory and account alignment, quota planning, and sales planning workflows typical of Sales Analytics platforms. Configuration work emphasized planning models and approval workflows to support cross-functional alignment between field teams and commercial managers.
Veeva Align was integrated with the broader Veeva portfolio used by LEO Pharma, including Veeva CRM, Veeva CRM Engage Meeting, Veeva CRM Approved Email, and Veeva Vault PromoMats, enabling synchronized customer and promotional content context between planning and execution systems. Operational coverage centered on Commercial Operations with a global scope for plan distribution and alignment across regions.
Governance changes established centralized planning ownership and structured cadence for plan reviews and approvals, embedding Veeva Align into existing commercial processes. The move to Veeva Align reduced process bottlenecks and enabled digital channels, aligning planning capabilities with execution systems without stated cost or quantitative outcomes.
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Life Sciences | 78554 | $45.9B | Denmark | Veeva Systems | Veeva Align | Sales Analytics | 2016 | n/a |
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Life Sciences | 280 | $40M | United Kingdom | Veeva Systems | Veeva Align | Sales Analytics | 2019 | n/a |
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Life Sciences | 50 | $10M | United Kingdom | Veeva Systems | Veeva Align | Sales Analytics | 2017 | n/a |
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Life Sciences | 650 | $150M | United States | Veeva Systems | Veeva Align | Sales Analytics | 2019 | n/a |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Veeva Align Coverage
Veeva Align is a Sales Analytics solution from Veeva Systems.
Companies worldwide use Veeva Align, from small firms to large enterprises across 21+ industries.
Organizations such as Novo Nordisk, GSK, Boehringer Ingelheim, Exact Sciences and Bayer are recorded users of
Veeva Align for Sales Analytics.
Companies using Veeva Align are most concentrated in Life Sciences, with adoption spanning over 21 industries.
Companies using Veeva Align are most concentrated in Denmark, United Kingdom and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Veeva Align across Americas, EMEA, and APAC.
Companies using Veeva Align range from small businesses with 0-100 employees - 11.11%, to mid-sized firms with 101-1,000 employees - 22.22%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 33.33%.
Customers of Veeva Align include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Veeva Align customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Analytics.