List of Veeva CLM Customers
Veeva Systems
4280 Hacienda Drive,
Pleasanton, 94588, CA,
United States
Pleasanton, 94588, CA,
United States
1 925-452-6500
Professional Services
7291
$3.1B
Since 2010, our global team of researchers has been studying Veeva CLM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Veeva CLM for Marketing Analytics, Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Veeva CLM for Marketing Analytics, Marketing Automation include: Pfizer UK, a United Kingdom based Life Sciences organisation with 2500 employees and revenues of $3.88 billion, Dropbox, a United States based Professional Services organisation with 2113 employees and revenues of $2.52 billion, Otsuka Pharmaceutical Europe, a United Kingdom based Life Sciences organisation with 550 employees and revenues of $412.0 million, HIPRA Scientific USA LLC, a United States based Life Sciences organisation with 1661 employees and revenues of $300.0 million, Verista, a United States based Life Sciences organisation with 650 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Veeva CLM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Veeva CLM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dropbox | Professional Services | 2113 | $2.5B | United States | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2016 | n/a |
In 2016, Dropbox implemented Veeva CLM to centralize sales and marketing content and engagement under the Marketing Analytics,Marketing Automation category. The deployment focused on operationalizing Veeva CLM as the commercial content and closed loop marketing system to support sales and marketing functions across the organization.
The Veeva CLM implementation included CLM administration and authoring configurations, CLM admin tab configurations, and management of Veeva Vault content controls. Teams configured workflows, users, fields, states, roles, products, and security groups in Veeva Vault to align content lifecycles with commercial processes, and maintained multiple Veeva instances for ongoing operations.
Integrations centered on the Salesforce platform and Veeva product suite, with explicit Veeva Vault integration with Veeva CRM and connector-level work to surface content and engagement records into Salesforce. The program leveraged Force.com development patterns and Lightning components to extend user interfaces, while Marketing Cloud connector V5 was used to bridge marketing automation workflows with CRM activity when required.
Governance and operational ownership included centralized user and role management, hierarchical profiles, territory management, and security controls to limit content access and ensure compliance. Change and release processes were supported through JIRA administration and sandbox based configuration work, enabling iterative CLM admin updates and coordinated content publishing across sales and marketing teams.
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HIPRA Scientific USA LLC | Life Sciences | 1661 | $300M | United States | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2021 | n/a |
In 2021, HIPRA Scientific USA LLC deployed Veeva CLM as a component of a broader Veeva CRM multichannel rollout to standardize its global field force and commercial engagement. HIPRA implemented Veeva CLM to support Marketing Analytics,Marketing Automation requirements for animal health commercial activities, aligning CLM with its objectives for personalized stakeholder interactions and compliant content delivery.
The implementation combined Veeva CLM with Veeva CRM Approved Email and Veeva Vault PromoMats, configuring CLM to extend the value of in person meetings and tailor communications while Vault PromoMats provided an end to end content lifecycle for automation, compliance, and content reuse. Functional capabilities implemented include multichannel engagement workflows, approved email distribution, and regulated promotional asset management, enabling reps to present curated content and follow structured promotional governance during customer interactions.
Integration scope explicitly connected Vault PromoMats to the Veeva CRM ecosystem and positioned Veeva CLM as the front line engagement tool, supporting content push and approved email follow ups. Operational coverage extended across Spain for Vault PromoMats and across Europe, Latin America, and Africa for Veeva CRM and Veeva CLM, supporting field teams that manage veterinarians, animal owners, food chain businesses, industry groups, and researchers across multiple species and product categories.
Governance and rollout emphasis focused on country specific regulatory compliance and rapid, agile deployment of field teams, with Vault PromoMats establishing centralized control over thousands of documents by specialty and region. The implementation established a digital foundation to scale HIPRA’s field force and enable personalized, compliant engagement with key animal health stakeholders.
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Otsuka Pharmaceutical Europe | Life Sciences | 550 | $412M | United Kingdom | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2020 | n/a |
In 2020, Otsuka Pharmaceutical Europe implemented Veeva CLM as part of a broader Veeva CRM suite rollout across its European affiliates. The deployment targeted Marketing Analytics,Marketing Automation use cases to standardize field engagement workflows and capture channel preference data for HCP interactions.
The implementation included Veeva CLM alongside Veeva CRM Approved Email, Veeva CRM Engage Meeting, Veeva CRM Engage for Events Management, and Veeva Vault PromoMats, creating a connected product set for content management, compliant digital messaging, virtual meeting orchestration, event coordination, and promotional asset governance. Configuration work focused on approved content frameworks, email templates and tracking, meeting and event workflows, and the embedding of consent capture and privacy notice management into representative workflows to meet ABPI and GDPR obligations.
Otsuka rolled the Veeva suite out in Q4 2020 to more than 350 field and office based users across its European affiliates, centralizing reporting and applying consistent engagement processes across countries. Governance and rollout were driven by the companys multichannel strategy team, who captured affiliate requirements, selected local testers and trainers, and had each country CRM lead deliver localized training, enabling consistent capture of consent with system prompts and standardized CRM driven engagement processes.
As deployed, Veeva CLM and the Veeva CRM suite provided Otsuka a digital engagement foundation that allowed marketing and field teams to identify and share high performing content across affiliates and reduce reliance on external agencies for routine Approved Email creation. The implementation delivered explicit operational outcomes that include Italy capturing consent to engage digitally with 90 percent of its target HCP audience, a Europe wide consent rate above 50 percent, and an Approved Email open rate of 47 percent, while enabling hybrid engagement workflows and centralized compliance controls.
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Otsuka Pharmaceutical UK | Life Sciences | 300 | $39M | United Kingdom | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2020 | n/a |
In 2020, Otsuka Pharmaceutical UK implemented Veeva CLM as part of a wider Veeva CRM suite rollout across Otsuka European affiliates, establishing a digital engagement foundation for field and office users. The deployment targeted Marketing Analytics,Marketing Automation use cases to centralize customer engagement data and consent management while supporting multichannel HCP outreach.
Implementation scope covered a Q4 2020 rollout of the Veeva CRM suite to more than 350 field and office based users across Europe, with Otsuka using Veeva CLM alongside Veeva CRM, Veeva CRM Approved Email, Veeva CRM Engage Meeting, Veeva CRM Engage for Events Management, and Veeva Vault PromoMats. Veeva CLM was configured to standardize how reps present brand consistent and relationship messaging, and to optimize digital content for localization and repurposing across affiliates.
The architecture relied on a suite of connected Veeva products to deliver centralized reporting and consent capture workflows, rather than point solutions per country. Veeva CLM and Approved Email were used to instrument content engagement and to capture consent prompts consistently during rep interactions, enabling centralized visibility into channel preference and content performance.
Governance was driven by Otsuka’s multichannel strategy and customer insights team who captured affiliate requirements, appointed local testers and trainers, and had country CRM leads deliver rollout training. These governance actions standardized processes to meet both country and company level compliance obligations, and embedded consent capture and privacy notice handling into operational workflows.
Outcomes reported in the deployment included Europe wide consent capture averaging 55 percent with higher rates in Italy at 90 percent and Spain at 80 percent, and an email open rate of 47 percent. Veeva CLM and the Veeva CRM suite enabled hybrid engagement at scale, improved consistency of HCP outreach, and provided a repeatable framework for measuring content resonance and channel preference across Otsuka affiliates.
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Pfizer UK | Life Sciences | 2500 | $3.9B | United Kingdom | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2014 | n/a |
In 2014 Pfizer UK implemented Veeva CLM to standardize mobile engagement and digital detailing for its regional marketing organization. The deployment aligned Veeva CLM with Pfizer UK business functions in Regional Digital Marketing and Mobile Engagement, and the implementation is contextually categorized under Marketing Analytics,Marketing Automation to capture both content performance and automated detailing workflows.
The Veeva CLM implementation included configuration and rollout of the Veeva CLM RTE module, support for iDetailing workflows, and enablement of Remote Detailing capabilities. Configuration work focused on content packaging and presentation for iPad delivery, and Veeva CLM was used to orchestrate interactive detailing sessions and content version control consistent with field engagement use cases.
Integrations and operational coverage were explicitly centered on content and device provisioning, including SharePoint for content management and Acronis Access as a cloud based iPad application for secure content distribution. The program also encompassed deployment and ongoing maintenance of GIP portfolio apps and management of internal applications, with operational scope across Pfizer EU countries and direct support to the Regional Marketing team.
Governance and rollout responsibilities were organized through center of excellence structures, with support for an iDetailing CoE and a Remote Detailing CoE and co-leading the European Veeva CLM RTE implementation project. Day to day governance included SharePoint webmastering, stakeholder liaison across agencies and internal teams, and continuous iPad improvement and operational management for mobile engagement.
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Life Sciences | 50 | $10M | United Kingdom | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2017 | n/a |
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Life Sciences | 45 | $15M | Italy | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2022 | n/a |
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Life Sciences | 650 | $150M | United States | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2019 | n/a |
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FAQ - APPS RUN THE WORLD Veeva CLM Coverage
Veeva CLM is a Marketing Analytics, Marketing Automation solution from Veeva Systems.
Companies worldwide use Veeva CLM, from small firms to large enterprises across 21+ industries.
Organizations such as Pfizer UK, Dropbox, Otsuka Pharmaceutical Europe, HIPRA Scientific USA LLC and Verista are recorded users of
Veeva CLM for Marketing Analytics, Marketing Automation.
Companies using Veeva CLM are most concentrated in Life Sciences and Professional Services, with adoption spanning over 21 industries.
Companies using Veeva CLM are most concentrated in United Kingdom and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Veeva CLM across Americas, EMEA, and APAC.
Companies using Veeva CLM range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 37.5%, large organizations with 1,001-10,000 employees - 37.5%, and global enterprises with 10,000+ employees - 0%.
Customers of Veeva CLM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Veeva CLM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics, Marketing Automation.