List of Webtrends Analytics Customers
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United States
Since 2010, our global team of researchers has been studying Webtrends Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Webtrends Analytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Webtrends Analytics for Marketing Analytics include: U.S. Department of Veterans Affairs, a United States based Government organisation with 308814 employees and revenues of $441.30 billion, CVS, a United States based Healthcare organisation with 300000 employees and revenues of $378.96 billion, ExxonMobil, a United States based Oil, Gas and Chemicals organisation with 61000 employees and revenues of $339.25 billion, Department of Veterans Affairs, a United States based Government organisation with 467000 employees and revenues of $307.31 billion, Cigna Healthcare, a United States based Insurance organisation with 71295 employees and revenues of $244.38 billion and many others.
Contact us if you need a completed and verified list of companies using Webtrends Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.
The Webtrends Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Analytics and BI software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1-800-PetMeds | Retail | 212 | $273M | United States | Webtrends | Webtrends Analytics | Marketing Analytics | 2011 | n/a |
In 2011, 1-800-PetMeds deployed Webtrends Analytics on its customer-facing website. Webtrends Analytics is used as the Marketing Analytics platform to capture site traffic, campaign attribution, conversion funnels and visitor segmentation for online retail operations. The implementation leverages standard site tagging and JavaScript based collection to instrument pages and online purchase flows, feeding dashboards and scheduled reports for marketing measurement.
The deployment primarily supports marketing and online retail business functions, with analytics ownership concentrated in the marketing analytics team and shared reporting for merchandising and digital operations. Functional capabilities in use include session and event tracking, conversion path analysis, segmentation and dashboard reporting, aligned to campaign measurement and site optimization workflows. Governance covers tagging change control and reporting cadence to maintain measurement consistency across the 1-800-PetMeds website.
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100% Leiden | Professional Services | 20 | $2M | Netherlands | Webtrends | Webtrends Analytics | Marketing Analytics | 2019 | n/a |
In 2019, 100% Leiden implemented Webtrends Analytics on its public website. The deployment uses Webtrends Analytics as a Marketing Analytics solution to capture website behavioral data and to support the companys marketing and website analytics functions.
Configuration concentrated on client side page tagging and event tracking, instrumenting page views, navigation patterns and conversion events, and configuring dashboards and visitor segmentation within the Webtrends Analytics interface. Functional capabilities implemented align with Marketing Analytics practices and include real time reporting, audience segmentation, and campaign tracking modules.
Operational scope is limited to the website and the marketing organization, with account level access controls and role based dashboard permissions provisioned for a small team. Rollout followed site level tag deployment and iterative dashboard configuration to align analytics outputs with marketing workflows.
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1001 Vies Habitat | Construction and Real Estate | 1284 | $800M | France | Webtrends | Webtrends Analytics | Marketing Analytics | 2024 | n/a |
In 2024, 1001 Vies Habitat implemented Webtrends Analytics on its public website to establish a centralized web measurement capability. This deployment positions Webtrends Analytics within the Marketing Analytics category to support digital engagement measurement and on-site behavioral analysis for the company’s marketing and digital teams.
The implementation centers on standard web analytics capabilities, including page tagging and event tracking, campaign parameter capture, session and visitor segmentation, and configurable dashboards and reporting. Webtrends Analytics was configured to surface custom segments and conversion funnels that align with housing sales and tenant engagement workflows, using JavaScript-based data collection to capture on-page interactions and campaign attribution signals.
Operational responsibility for the Webtrends Analytics deployment is scoped to the website, with primary business function impact on marketing, digital experience, and customer engagement teams. Data captured by Webtrends Analytics is used to inform content optimization, funnel analysis, and digital campaign monitoring across the company’s online presence in France.
Governance for the implementation emphasizes tagging standards, data retention settings, and coordination between analytics owners and web operations to maintain measurement fidelity. Given the French regulatory context, the Webtrends Analytics deployment is aligned with consent management and privacy controls as part of standard measurement governance and analytics workflow integration.
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123ERAmakelaar | Construction and Real Estate | 12 | $2M | Netherlands | Webtrends | Webtrends Analytics | Marketing Analytics | 2024 | n/a |
In 2024, 123ERAmakelaar implemented Webtrends Analytics on its public website. The deployment uses Webtrends Analytics as a Marketing Analytics solution to collect behavioral and campaign data across the corporate site.
Implementation centered on web page view tracking, event and conversion tagging, and session analysis consistent with typical Marketing Analytics capabilities. Configuration work included a lightweight event taxonomy for property listing views, contact form submissions and lead flows, and cookie consent aware data collection to align with regional privacy requirements.
Data capture is executed via client side page tags embedded in the website, feeding dashboards and reports consumed by the marketing and sales functions. Operational coverage is focused on the company website and marketing activities in the Netherlands, with analytics outputs supporting site performance and lead capture workflows.
Governance was structured for a small team model, with tag change control coordinated with website release cycles and a recurring reporting cadence for marketing stakeholders. The relationship is explicit, 123ERAmakelaar Webtrends Analytics Marketing Analytics supports marketing, website analytics and lead generation decision making for the organization.
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1st Financial Bank USA | Banking and Financial Services | 376 | $20M | United States | Webtrends | Webtrends Analytics | Marketing Analytics | 2012 | n/a |
In 2012, 1st Financial Bank USA implemented Webtrends Analytics as its Marketing Analytics solution on its public website. The deployment focused on client-side page tagging and JavaScript based data collection to capture page views, session behavior, and event interactions.
Configuration emphasized site level reporting, campaign parameter capture, and custom event definitions for online form submissions and navigation funnels. Webtrends Analytics was configured to deliver dashboards and scheduled reports to support digital engagement and traffic attribution.
Operational scope covered the bank's marketing and web teams, with analytics outputs supporting online channel optimization and campaign analysis. The implementation followed standard marketing analytics workflows including tag governance, property segmentation, and periodic validation of tracking accuracy.
Governance centered on tagging standards and report ownership within digital marketing, with change controls for updates to tracking code and measurement definitions. The Webtrends Analytics implementation provided a persistent analytics layer on the public site, instrumenting customer facing pages for ongoing monitoring.
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Healthcare | 10 | $1M | United States | Webtrends | Webtrends Analytics | Marketing Analytics | 2024 | n/a |
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Manufacturing | 61500 | $24.6B | United States | Webtrends | Webtrends Analytics | Marketing Analytics | 2006 | n/a |
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Retail | 10 | $1M | Indonesia | Webtrends | Webtrends Analytics | Marketing Analytics | 2017 | n/a |
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Manufacturing | 660 | $200M | Australia | Webtrends | Webtrends Analytics | Marketing Analytics | 2016 | n/a |
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Manufacturing | 540 | $105M | Belgium | Webtrends | Webtrends Analytics | Marketing Analytics | 2012 | n/a |
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Buyer Intent: Companies Evaluating Webtrends Analytics
- NextRow Digital, a United States based Professional Services organization with 150 Employees
- Boston Public Library, a United States based Leisure and Hospitality company with 200 Employees
- Liverpool Hope University, a United Kingdom based Education organization with 613 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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| NextRow Digital | Professional Services | 150 | $25M | United States | 2026-03-03 | |
| Boston Public Library | Leisure and Hospitality | 200 | $18M | United States | 2025-09-06 | |
| Liverpool Hope University | Education | 613 | $62M | United Kingdom | 2024-06-07 |