Apps Purchases: 10+ Million Software Purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	VAR/SI	Insight Source
American Airlines	Transportation	136900	$54.2B	United States	O.C. Tanner	O.C. Tanner Culture Cloud	Employee Recognition and Rewards Management	2018	n/a	In 2018 American Airlines implemented O.C. Tanner Culture Cloud, an Employee Recognition and Rewards Management application to expand and unify recognition offerings across its workforce of roughly 100,000 employees worldwide. The implementation established a centralized platform to make peer to peer and leader recognition more accessible and measurable, and it set the foundation for the Nonstop Thanks recognition experience that launched in 2019. The O.C. Tanner Culture Cloud deployment was configured to support multiple recognition modalities, including eCards, points based awards, a broader selection of redeemable awards, mobile app access and a group upload capability. The platform was used to add recognition categories and configure award catalogs, and it supported automated workflows for mass recognition events and generation of year of service yearbooks. Operational coverage included frontline flight operations, customer service and reservations, HR recognition and engagement teams, and payroll support staff, with use cases ranging from recognition of flight attendants for customer care to cross function acknowledgements when one team assisted another. Leaders in hubs such as Chicago O’Hare and regional centers including Raleigh and San Antonio used mobile recognition to acknowledge employees who could not be reached in person. Governance and rollout were driven by feedback gathered from team members across the airline and coordinated by the recognition and engagement team working with O.C. Tanner to configure the system and expand recognition taxonomies. Adoption programs emphasized leader behaviors, encouraging people leaders to send eCards and use group uploads, and by the end of 2020 every single people leader had used the program at least once. Reported outcomes include 78 percent of employees logging into the platform and more than 423,000 recognitions issued, equating to approximately 4,700 recognition moments per day, 196 per hour and three per minute, and the platform supported initiatives such as vaccination recognition and retiree yearbooks. The implementation sustained employee connection during the Covid pandemic and reinforced leader team relationships through distributed recognition activities.
American Airlines	Transportation	136900	$54.2B	United States	Qualtrics	Qualtrics EmployeeXM	Employee Experience	2019	n/a	In 2019, American Airlines implemented Qualtrics EmployeeXM to run team-member surveys and centralize experience management across HR processes. The deployment uses Qualtrics EmployeeXM in the Employee Experience category to capture lifecycle feedback, pulse surveys, and structured employee sentiment data. Qualtrics EmployeeXM was configured for survey orchestration, feedback capture, and experience analytics, leveraging standard Employee Experience capabilities such as survey design, automated distribution, reporting dashboards, and closed loop case creation for HR follow up. Configuration emphasized integration with HR workflows to trigger surveys at key lifecycle events and to route issues into HR case management. The implementation integrated with SAP SuccessFactors Employee Central for workforce data and with SAP Concur for contextual travel and expense experience signals, enabling survey triggers and population synchronization across systems. Integrations supported enterprise HR teams and the broader workforce survey program, tying survey metadata to employee profile attributes maintained in Employee Central. Governance was placed within HR experience management teams, coordinating survey cadence, role based access to Qualtrics EmployeeXM dashboards, and alignment with ongoing SAP SuccessFactors and SAP Concur rollouts. The setup enabled centralized administration of experience programs while allowing localized survey configurations for distinct team member populations.
	Transportation	136900	$54.2B	United States	Cornerstone OnDemand	SumTotal Learn	Learning and Development	2018	n/a
	Transportation	136900	$54.2B	United States	SAP	SAP SuccessFactors Onboarding	Onboarding	2016	n/a
	Transportation	136900	$54.2B	United States	SAP	SAP SuccessFactors Employee Central Payroll	Payroll	2016	n/a
	Transportation	136900	$54.2B	United States	SAP	SAP SuccessFactors Performance and Goals	Performance and Goal Management	2016	n/a
	Transportation	136900	$54.2B	United States	SAP	SAP SuccessFactors Succession and Development	Succession and Leadership Planning	2016	n/a
	Transportation	136900	$54.2B	United States	UKG	UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper)	Time and Attendance	2015	n/a
	Transportation	136900	$54.2B	United States	SAP	SAP SuccessFactors Workforce Analytics	Workforce Analytics	2016	n/a
	Transportation	136900	$54.2B	United States	UKG	UKG Workforce Central (ex Kronos Workforce Central)	Workforce Management	2015	n/a

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