Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Melia Hotels International | Leisure and Hospitality | 18500 | $2.2B | Spain | Eulerian | Eulerian Platform | Marketing Analytics | 2016 | n/a | In 2016 Meliá Hotels International implemented the Eulerian Platform as part of its MeliaDigital programme to centralize customer data and measurement, using the solution within the Marketing Analytics domain. The deployment focused on marketing and digital sales operations across Spain and Europe, aiming to unify CRM, online and offline data and to optimize programmatic campaigns for multiple international source markets. The implementation leveraged Eulerian's DMP and attribution and analytics modules, configuring the Data Decision Platform to support audience unification, segmentation and cross-channel attribution workflows. Configuration work emphasized persistent identifiers and rule-based audience construction to feed programmatic activation and measurement, while the attribution and analytics modules provided conversion path analysis and campaign-level performance reporting. Integrations tied the Eulerian Platform to Meliá's CRM and to online and offline data sources, enabling a single dataset for audience building and measurement without naming specific third party ad stacks. Operational coverage included marketing, digital sales and programmatic campaign teams across Meliá's European markets, with the platform feeding programmatic optimization cycles and reporting to regional marketing stakeholders. Governance and process changes were administered under the MeliaDigital programme, centralizing data governance and campaign orchestration to standardize analytics and media activation workflows. Press coverage credited the Eulerian deployment with doubling audience reach and delivering multi-million euro uplifts in digital revenue, outcomes that were attributed to the DMP and attribution capabilities of the Eulerian Platform. | |
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Melia Hotels International | Leisure and Hospitality | 18500 | $2.2B | Spain | Cegid | Cegid REVOGENIUS | Analytics and BI | 2019 | n/a | In 2019, Melia Hotels International deployed the Cegid Revo suite and adopted Cegid REVOGENIUS to serve Analytics and BI for its F&B and retail operations. The deployment manages F&B and retail point of sale across dozens of properties, enabling self-ordering and streamlined guest F&B workflows while funneling transactional data into a centralized analytics layer. Cegid REVOGENIUS was configured to ingest transactional POS data from the Revo environment and to deliver role-oriented dashboards, consolidated sales and item-level reporting, and scheduled operational reports. The Analytics and BI implementation emphasized standardization of KPIs for F&B sales, inventory movement, and outlet-level performance monitoring to support operational decision making. Operational coverage spans properties in Spain and international locations where Meliá operates, with data feeds from individual hotel POS instances aggregated into the central reporting environment. The architecture organized property-level POS capture alongside a central Cegid REVOGENIUS analytics layer to enable cross-property analysis and consolidated reporting. Governance and rollout followed a phased, property-by-property approach with centralized analytics ownership and role-based access controls for regional F&B managers and property operations teams. Deployment work focused on mapping POS item hierarchies, aligning outlet codes across sites, and defining report schedules and extracts to support guest F&B workflows and retail reconciliation. | |
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Leisure and Hospitality | 18500 | $2.2B | Spain | Cegid | Cegid REVOKDS | Order Management | 2021 | n/a |
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Leisure and Hospitality | 18500 | $2.2B | Spain | Cegid | Cegid REVORETAIL | Retail Management | 2019 | n/a |
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Leisure and Hospitality | 18500 | $2.2B | Spain | Cegid | Cegid REVOSTOCK | Inventory Management | 2018 | n/a |
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Leisure and Hospitality | 14000 | $2.2B | United Kingdom | Google Tag Manager | Tag Management | 2025 | n/a |
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Leisure and Hospitality | 14000 | $2.2B | United Kingdom | Google Cloud Platform (GCP) | Application Hosting and Computing Services | 2024 | n/a |
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Leisure and Hospitality | 14000 | $2.2B | United Kingdom | Mimecast | Mimecast Email Security | Secure Email Gateways (SEGs) | 2025 | n/a |
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Leisure and Hospitality | 14000 | $2.2B | United Kingdom | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2025 | n/a |
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Leisure and Hospitality | 14000 | $2.2B | United Kingdom | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2025 | n/a |
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