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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Act-On ABM Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
23andMe Healthcare 816 $299M United States Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
In 2020, 23andMe implemented Act-On ABM Platform, classified as Account Based Marketing. The implementation focused on the marketing and demand generation functions at the company and is listed as a customer reference on Act-On Software's website. Act-On ABM Platform appears as the selected application for account-centric program orchestration within 23andMe's marketing technology stack. The deployment emphasized core Account Based Marketing capabilities common to the category, including account selection and segmentation, account scoring and prioritization, campaign orchestration and program-level automation, and account engagement analytics. Configuration work would have centered on mapping target account models, defining scoring rules and engagement thresholds, and building multi-step campaign plays for targeted account groups. Operational governance centered on marketing operations and demand generation, with process controls for target account list management, campaign approval workflows, and reporting ownership. The implementation narrative is limited to the presence of 23andMe on Act-On Software's customer listings and the functional alignment of Act-On ABM Platform to account-based marketing use cases.
AutoZone Retail 69440 $16.3B United States Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
In 2020 AutoZone implemented Act-On ABM Platform. The deployment used Act-On ABM Platform, Apps Category "" and focused on account-based campaign orchestration, account scoring, and personalized content workflows to support retail marketing and demand generation. Configuration emphasized functional modules common to ABM platforms, including campaign orchestration, account to contact mapping, account scoring, and analytics instrumentation, with integrations to CRM and marketing data sources to enable lead to account resolution and account-level reporting. Governance centered on centralizing campaign templates and ABM playbooks to align marketing and sales workflows for commercial marketing teams, and AutoZone is listed as a customer on Act-On Software's website.
Avery Dennison Manufacturing 35000 $8.8B United States Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
In 2020, Avery Dennison implemented Act-On ABM Platform, Apps Category . Avery Dennison deployed Act-On ABM Platform to centralize account based marketing workflows within its marketing and demand generation functions. The implementation is documented publicly on the vendor customer references page. Configuration emphasized account targeting and campaign orchestration modules within Act-On ABM Platform, including email and content personalization, account scoring, and engagement reporting capabilities. The deployment integrated with contact and account data sources and aligned with marketing operations processes, establishing ABM governance through segmentation rules, campaign playbooks, and operational handoffs between marketing and sales teams. Act-On ABM Platform is listed as a customer implementation on the vendor website.
Best Buy Retail 85000 $41.5B United States Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
In 2020, Best Buy implemented the Act-On ABM Platform to support Account Based Marketing, with Act-On listing Best Buy as a customer on its website. The implementation is presented as an enterprise ABM adoption by a major retail organization and centers on using the Act-On ABM Platform to coordinate account-centric demand generation efforts. The deployment focused on core Account Based Marketing capabilities common to the category, including account identification and segmentation, campaign orchestration, multi-channel engagement and personalization, account scoring and prioritization, and centralized analytics and reporting. The Act-On ABM Platform was configured to drive automated account-level campaign workflows and to manage content delivery and engagement sequencing across channels. Integrations were positioned around standard marketing and revenue operations patterns, with the Act-On ABM Platform intended to connect to CRM systems, marketing automation and analytics data sources to enable lead-to-account mapping and account performance measurement. Operational scope emphasized marketing, demand generation, and sales enablement functions, with implementation governance aligned to an ABM program model, including campaign playbooks, segmentation rules, and marketing operations oversight to coordinate orchestration and reporting.
Hitachi Systems Professional Services 282743 $67.3B Japan Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
In 2020, Hitachi Systems implemented Act-On ABM Platform to establish an Account Based Marketing capability supporting marketing, demand generation, and sales engagement. The Act-On ABM Platform was deployed to centralize account-based campaign orchestration and formalize target account selection within Hitachi Systems' professional services marketing organization. The implementation configured core Account Based Marketing capabilities, including account profiling and segmentation, account scoring and intent-informed prioritization, campaign automation and multi-channel orchestration, personalized content delivery, and measurement dashboards. Act-On ABM Platform configurations emphasized templated workflows, lead-to-account alignment logic, and analytics surfaces for marketing operations to manage program cadence and attribution modeling. Operational scope centered on marketing and demand generation teams with structured handoffs to sales enablement and account teams, creating shared account plans and coordinated outreach sequences. Governance practices established during rollout included centralized campaign approval, standardized account list maintenance, reproducible scoring rules, and role-based access controls for marketing operations and sales stakeholders, aligning ABM workflows with existing GTM processes.
Professional Services 1550 $220M Germany Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
Transportation 1468 $326M United States Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
Professional Services 900 $66M Germany Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
Education 19000 $8.5B United States Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
Non Profit 200 $20M United States Act-On Software Act-On ABM Platform Account Based Marketing 2020 n/a
Showing 1 to 10 of 20 entries

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FAQ - APPS RUN THE WORLD Act-On ABM Platform Coverage

Act-On ABM Platform is a Account Based Marketing solution from Act-On Software.

Companies worldwide use Act-On ABM Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Progressive, Hitachi Systems, Best Buy, Samsung US and AutoZone are recorded users of Act-On ABM Platform for Account Based Marketing.

Companies using Act-On ABM Platform are most concentrated in Insurance, Professional Services and Retail, with adoption spanning over 21 industries.

Companies using Act-On ABM Platform are most concentrated in United States and Japan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Act-On ABM Platform across Americas, EMEA, and APAC.

Companies using Act-On ABM Platform range from small businesses with 0-100 employees - 5%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 45%.

Customers of Act-On ABM Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Act-On ABM Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.