List of Act-On ABM Platform Customers
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Since 2010, our global team of researchers has been studying Act-On ABM Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Act-On ABM Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Act-On ABM Platform for Account Based Marketing include: Progressive, a United States based Insurance organisation with 66300 employees and revenues of $75.37 billion, Hitachi Systems, a Japan based Professional Services organisation with 282743 employees and revenues of $67.27 billion, Best Buy, a United States based Retail organisation with 85000 employees and revenues of $41.53 billion, Samsung US, a United States based Manufacturing organisation with 11000 employees and revenues of $36.56 billion, AutoZone, a United States based Retail organisation with 69440 employees and revenues of $16.25 billion and many others.
Contact us if you need a completed and verified list of companies using Act-On ABM Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Act-On ABM Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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23andMe | Healthcare | 816 | $299M | United States | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
In 2020, 23andMe implemented Act-On ABM Platform, classified as Account Based Marketing. The implementation focused on the marketing and demand generation functions at the company and is listed as a customer reference on Act-On Software's website. Act-On ABM Platform appears as the selected application for account-centric program orchestration within 23andMe's marketing technology stack.
The deployment emphasized core Account Based Marketing capabilities common to the category, including account selection and segmentation, account scoring and prioritization, campaign orchestration and program-level automation, and account engagement analytics. Configuration work would have centered on mapping target account models, defining scoring rules and engagement thresholds, and building multi-step campaign plays for targeted account groups.
Operational governance centered on marketing operations and demand generation, with process controls for target account list management, campaign approval workflows, and reporting ownership. The implementation narrative is limited to the presence of 23andMe on Act-On Software's customer listings and the functional alignment of Act-On ABM Platform to account-based marketing use cases.
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AutoZone | Retail | 69440 | $16.3B | United States | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
In 2020 AutoZone implemented Act-On ABM Platform. The deployment used Act-On ABM Platform, Apps Category "" and focused on account-based campaign orchestration, account scoring, and personalized content workflows to support retail marketing and demand generation.
Configuration emphasized functional modules common to ABM platforms, including campaign orchestration, account to contact mapping, account scoring, and analytics instrumentation, with integrations to CRM and marketing data sources to enable lead to account resolution and account-level reporting. Governance centered on centralizing campaign templates and ABM playbooks to align marketing and sales workflows for commercial marketing teams, and AutoZone is listed as a customer on Act-On Software's website.
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Avery Dennison | Manufacturing | 35000 | $8.8B | United States | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
In 2020, Avery Dennison implemented Act-On ABM Platform, Apps Category . Avery Dennison deployed Act-On ABM Platform to centralize account based marketing workflows within its marketing and demand generation functions. The implementation is documented publicly on the vendor customer references page.
Configuration emphasized account targeting and campaign orchestration modules within Act-On ABM Platform, including email and content personalization, account scoring, and engagement reporting capabilities. The deployment integrated with contact and account data sources and aligned with marketing operations processes, establishing ABM governance through segmentation rules, campaign playbooks, and operational handoffs between marketing and sales teams. Act-On ABM Platform is listed as a customer implementation on the vendor website.
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Retail | 85000 | $41.5B | United States | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
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Professional Services | 282743 | $67.3B | Japan | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
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Professional Services | 1550 | $220M | Germany | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
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Transportation | 1468 | $326M | United States | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
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Professional Services | 800 | $63M | Germany | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
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Education | 19000 | $8.5B | United States | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
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Non Profit | 200 | $20M | United States | Act-On Software | Act-On ABM Platform | Account Based Marketing | 2020 | n/a |
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Buyer Intent: Companies Evaluating Act-On ABM Platform
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