List of Adobe Customer Journey Analytics Customers
Adobe
345 Park Avenue,
San Jose, 95110, CA,
United States
San Jose, 95110, CA,
United States
1 408-536-6000
Professional Services
31360
$23.8B
Since 2010, our global team of researchers has been studying Adobe Customer Journey Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adobe Customer Journey Analytics for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adobe Customer Journey Analytics for Customer Analytics include: Dollar General, a United States based Retail organisation with 194200 employees and revenues of $40.60 billion, DICK’S Sporting Goods, a United States based Retail organisation with 50000 employees and revenues of $13.00 billion, Boots, a United Kingdom based Retail organisation with 51000 employees and revenues of $8.84 billion, Palo Alto Networks, a United States based Professional Services organisation with 15289 employees and revenues of $8.03 billion, Center Parcs, a United Kingdom based Leisure and Hospitality organisation with 9800 employees and revenues of $2.00 billion and many others.
Contact us if you need a completed and verified list of companies using Adobe Customer Journey Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Adobe Customer Journey Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Boots | Retail | 51000 | $8.8B | United Kingdom | Adobe Systems | Adobe Customer Journey Analytics | Customer Analytics | 2019 | n/a |
In 2019, Boots implemented Adobe Customer Journey Analytics. Apps Category .
The Adobe Customer Journey Analytics deployment was provisioned inside Adobe Experience Cloud and configured to ingest web, mobile and campaign event streams, with identity stitching and unified customer profile assembly to enable cross-channel journey analysis and cohort segmentation. Functional capabilities implemented included real-time event ingestion, journey visualization, rule-based cohort segmentation and integration points for personalization and campaign measurement, with Adobe Customer Journey Analytics used as the central analytics layer for marketing orchestration.
Integrations explicitly tied Adobe Customer Journey Analytics to Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Analytics and Audience Manager, with implementation support from Adobe Consulting Services listed in the product footprint. Operational coverage emphasized Boots marketing, CRM and loyalty teams based in Nottingham and across UK marketing operations, consolidating content, personalization and campaign execution telemetry into a single journey analytics dataset.
Governance focused on event taxonomy, campaign tagging and data ownership to align journey outputs with loyalty program workflows and campaign segmentation. The implementation supported targeted loyalty email campaigns and was reported alongside a 41.5% open rate for those targeted communications, positioning Adobe Customer Journey Analytics as the authoritative cross-channel analysis tool for campaign segmentation and experience optimization.
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Center Parcs | Leisure and Hospitality | 9800 | $2.0B | United Kingdom | Adobe Systems | Adobe Customer Journey Analytics | Customer Analytics | 2022 | n/a |
In 2022, Center Parcs implemented Adobe Customer Journey Analytics Apps Category: to underpin a comprehensive rebuild of its responsive guest portal and website, delivering personalized journeys across web, email, and mobile. The deployment was part of a wider Adobe solution set used to centralize customer identity and orchestration for booking and communication workflows.
Adobe Customer Journey Analytics was configured alongside Adobe Experience Manager, Adobe Campaign, Adobe Target, and Adobe Analytics to provide cross-channel analysis, identity stitching, and real-time journey orchestration. Functional capabilities implemented included responsive site personalization tied to guest identities, campaign orchestration for email and SMS, and analytics-driven segmentation to surface relevant booking and modification options in the guest portal.
The implementation integrated the Adobe suite with Center Parcs digital storefront and booking workflows to enable rapid communication and booking flexibility, with Adobe Campaign handling email and SMS distribution and Adobe Experience Manager delivering the responsive portal content. Operational coverage focused on digital, marketing, and guest services teams across Center Parcs UK, with in-house development and campaign creation combined with delivery support from Adobe Consulting Services.
Center Parcs restructured delivery and governance by replacing a Waterfall approach with Agile practices to collapse siloes and accelerate releases, enabled by the Adobe platform and consulting engagement. Outcomes stated by the company include shortening website release cycles from months to two weeks, executing COVID-19 email and SMS updates in under an hour instead of two weeks, and bringing coding and campaign production in-house while using Adobe Customer Journey Analytics to drive personalized customer journeys.
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DICK’S Sporting Goods | Retail | 50000 | $13.0B | United States | Adobe Systems | Adobe Customer Journey Analytics | Customer Analytics | 2021 | n/a |
In 2021, Dicks Merchandising & Supply Chain implemented Adobe Customer Journey Analytics as a centralized Customer Analytics capability to unify cross‑channel behavioral data and instrument omnichannel athlete experiences. The deployment was positioned to support the company’s footprint of 850 stores and extensive online and mobile channels, aligning analytics and eCommerce teams around a single journey analytics platform.
The implementation focused on customer profile enrichment, real‑time session and event stitching, audience creation, and journey visualization, using Adobe Customer Journey Analytics to analyze how browsing and purchase activities propagate across web, app, and in‑store touchpoints. Configuration emphasized real‑time activation workflows and analytics workspaces that allow marketing and personalization teams to evaluate campaign effectiveness and tailor recommendations across channels.
Adobe Customer Journey Analytics was integrated into an Adobe-centered stack, consuming identity and event feeds from Adobe Real-Time Customer Data Platform and interoperating with Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Campaign, Adobe Experience Manager, Adobe Workfront, Adobe Creative Cloud for enterprise, and Adobe Sensei. Operational coverage extended across eCommerce, analytics, and marketing functions, and the platform supported insights for in‑store app usage as well as online behavior.
Governance controls were implemented to enforce customer consent preferences and centralized data governance while enabling faster activation of personalized experiences. The team reported that using the Real‑Time CDP data layer reduced the time to act on behavioral signals from a day to seconds, enabling near‑real‑time personalization workflows driven by Adobe Customer Journey Analytics and related Adobe solutions.
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Dollar General | Retail | 194200 | $40.6B | United States | Adobe Systems | Adobe Customer Journey Analytics | Customer Analytics | 2017 | n/a |
In 2017 Dollar General implemented Adobe Customer Journey Analytics to centralize Customer Analytics for marketing personalization and its Retail Media Network. The deployment of Adobe Customer Journey Analytics was positioned within a broader Adobe Experience Platform stack to support cross-channel journey analysis and attribution.
The implementation used Adobe Customer Journey Analytics for journey-level reporting and integrated with Adobe AEP for customer data management, Adobe Journey Optimizer for orchestration, Adobe Analytics and Adobe Target for experimentation, and Adobe Experience Manager for content and DAM. The technical configuration included identity resolution and predictive AI and ML modeling for personalization, A/B testing workflows, and BI and visualization outputs surfaced via Tableau and Power BI.
Data and systems integration covered Snowflake as a data repository and Oracle Responsys for campaign orchestration, with closed loop reporting connections to Meta, Google and LiveRamp for activation and measurement. Operational scope included marketing, digital analytics, personalization teams and the Retail Media Network, with implementations focused on data/system integrations and automation to enable customer-level insights.
Governance was executed through a marketing technology product roadmap and process rationalization led by the senior marketing technology team, emphasizing customer identity resolution and privacy compliance. The implementation therefore links Dollar General, Adobe Customer Journey Analytics, Customer Analytics and marketing and retail media business functions in a structured enterprise analytics architecture.
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Palo Alto Networks | Professional Services | 15289 | $8.0B | United States | Adobe Systems | Adobe Customer Journey Analytics | Customer Analytics | 2022 | n/a |
In 2022, Palo Alto Networks implemented Adobe Customer Journey Analytics, deploying a Customer Analytics capability to centralize cross-channel behavior signals from documentation and product web pages. The implementation was positioned alongside the companys existing Adobe Experience Cloud footprint to surface journey-level insights for technical documentation and marketing stakeholders.
Adobe Customer Journey Analytics was configured to provide event-level journey stitching, path analysis, and audience segmentation consistent with Customer Analytics best practices, enabling analysts to correlate documentation consumption with site engagement. The deployment emphasized schema-driven event taxonomy and tagged telemetry to make documentation interactions queryable, and retained the full application name Adobe Customer Journey Analytics within analytics workflows for traceability.
Operational integrations included Adobe Experience Manager Sites and Assets, Adobe Experience Manager Guides for DITA content management, Adobe Analytics, and Adobe Campaign, reflecting an intent to unify web content and documentation telemetry. Technical writers continued to author in Adobe FrameMaker for complex books while a prior custom connector tool had been used to convert FrameMaker output to web formats, the new approach reduced reliance on that connector by moving authoritative documentation publishing into Experience Manager Guides and feeding analytics data into Adobe Customer Journey Analytics.
Governance focused on cross-functional tagging, shared event definitions, and publication workflows between technical documentation and web content teams, with marketing and documentation leaders aligning on content placement and audience segmentation. The broader Adobe stack, including Adobe Experience Manager Guides and Adobe Customer Journey Analytics, supported Palo Alto Networkss content strategy shift to make technical documentation a more central part of the website and of the customer journey.
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Leisure and Hospitality | 259 | $46M | United Kingdom | Adobe Systems | Adobe Customer Journey Analytics | Customer Analytics | 2025 | n/a |
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Buyer Intent: Companies Evaluating Adobe Customer Journey Analytics
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Adobe Customer Journey Analytics. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Adobe Customer Journey Analytics for Customer Analytics include:
- General Beverage Sales Co., a United States based Distribution organization with 1000 Employees
- Paderborn University, a Germany based Education company with 2600 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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General Beverage Sales Co. | Distribution | 1000 | $114M | United States | 2026-01-19 |
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Paderborn University | Education | 2600 | $300M | Germany | 2024-10-25 |
FAQ - APPS RUN THE WORLD Adobe Customer Journey Analytics Coverage
Adobe Customer Journey Analytics is a Customer Analytics solution from Adobe Systems.
Companies worldwide use Adobe Customer Journey Analytics, from small firms to large enterprises across 21+ industries.
Organizations such as Dollar General, DICK’S Sporting Goods, Boots, Palo Alto Networks and Center Parcs are recorded users of
Adobe Customer Journey Analytics for Customer Analytics.
Companies using Adobe Customer Journey Analytics are most concentrated in Retail, Professional Services and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using Adobe Customer Journey Analytics are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Adobe Customer Journey Analytics across Americas, EMEA, and APAC.
Companies using Adobe Customer Journey Analytics range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 16.67%, large organizations with 1,001-10,000 employees - 16.67%, and global enterprises with 10,000+ employees - 66.67%.
Customers of Adobe Customer Journey Analytics include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Adobe Customer Journey Analytics customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Analytics.