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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Adobe Marketo Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
1-800Accountant Professional Services 300 $45M United States Adobe Systems Adobe Marketo Marketing Automation 2022 n/a
In 2022, 1-800Accountant implemented Adobe Marketo as its Marketing Automation platform on its public website. The Adobe Marketo deployment was positioned to centralize web driven lead capture and behavioral tracking to support marketing operations and demand generation for the professional services firm. Adobe Marketo is configured to run web tracking, form based lead capture, progressive profiling, email campaign orchestration, automated nurture streams, and segmentation driven engagement programs. 1-800Accountant Adobe Marketo Marketing Automation supports marketing operations and demand generation workflows through program templates, smart lists, and engagement scoring logic. The implementation is instrumented directly on the company website to collect behavioral signals and form submissions, feeding Marketo engagement programs and smart lists. Operational ownership is aligned with marketing, demand generation, and growth teams in the United States, enabling campaign execution, list segmentation, and staged lead handoff to sales processes. Governance was established through campaign taxonomy, naming conventions, role based access controls, and centralized asset libraries to standardize email templates and nurture sequences. The rollout emphasized analytics instrumentation inside Adobe Marketo and standardized workflows for program creation and approval to maintain consistent campaign operations across the organization.
1000 Mile Travel Group United States Leisure and Hospitality 50 $3M United States Adobe Systems Adobe Marketo Marketing Automation 2022 n/a
In 2022, 1000 Mile Travel Group implemented Adobe Marketo for Marketing Automation. The deployment centers on Adobe Marketo on their website, using Marketo web tracking and form handlers to capture visitor intent, newsletter signups, and booking inquiries. Implementation emphasis targets campaign orchestration and subscriber lifecycle management, positioning Adobe Marketo as the primary Marketing Automation engine for lead capture and outbound communications. The narrative intentionally links 1000 Mile Travel Group Adobe Marketo Marketing Automation to marketing and customer acquisition functions. Operational configuration includes standard Marketing Automation modules such as web tracking, landing page and form management, email campaign sequencing, segmentation and lead scoring, and campaign asset templating. The implementation is scoped to the marketing and customer acquisition teams and is instrumented directly on site pages to collect behavioral signals and subscription data for nurture flows. Governance focused on centralizing campaign creation, asset reuse, and subscription consent handling to standardize campaign workflows and reduce manual coordination across the small marketing organization.
1001 Ide 2022 Professional Services 10 $1M Indonesia Adobe Systems Adobe Marketo Marketing Automation 2023 n/a
In 2023, 1001 Ide implemented Adobe Marketo as a Marketing Automation application and instrumented it directly on the company website. The deployment centers on Adobe Marketo cloud SaaS capabilities, configured to handle web form capture, landing pages, email campaign orchestration, basic segmentation, and behavioral tracking consistent with Marketing Automation workflows. Configuration and operational scope focus on marketing and client acquisition activities for the 10-person Professional Services firm based in Indonesia. Implementation work emphasized embedding Marketo tracking scripts and form posts into the website, authoring nurture programs and templates in Adobe Marketo, and establishing lead capture to support follow up by sales and consulting staff. Governance was organized around lightweight admin ownership by the marketing lead, with process changes to standardize web-to-lead handling, campaign cadence, and subscription consent capture.
1001 Vies Habitat Construction and Real Estate 1284 $800M France Adobe Systems Adobe Marketo Marketing Automation 2021 n/a
In 2021, 1001 Vies Habitat implemented Adobe Marketo as a Marketing Automation solution on its corporate website. The deployment centers on web‑facing lead capture and behavioral tracking on https://www.1001vieshabitat.fr, positioning Adobe Marketo to drive digital campaign orchestration for the company’s marketing organization. Adobe Marketo has been configured to support core Marketing Automation capabilities including web forms and landing page handling, email nurture sequences, audience segmentation, campaign orchestration, and behavioral tracking tied to on‑site interactions. The implementation emphasizes campaign template standardization, centralized asset management, and automated nurture workflows to support demand generation and customer engagement functions within the marketing team. Operational coverage is focused on marketing and digital channels, with the Adobe Marketo instance instrumented on the corporate website to capture leads, track session behavior, and trigger automated campaigns. Governance workstreams include establishing campaign approval and template governance, data hygiene and consent controls for France market compliance, and cross‑functional processes for handoff of qualified leads to downstream sales or service teams.
1010data Professional Services 150 $20M United States Adobe Systems Adobe Marketo Marketing Automation 2014 n/a
In 2014, 1010data deployed Adobe Marketo for Marketing Automation on its website. The deployment established Adobe Marketo as the primary Marketing Automation platform to support marketing and demand generation functions at the professional services firm. The implementation focused on web-driven lead capture and on-site engagement instrumentation tied directly to the public site. Configuration emphasized Marketing Automation capabilities common to web deployments and included embedded web forms and landing pages, email campaign management, program automation and nurture workflows, and web visitor tracking. Adobe Marketo was used to create automated campaign programs, segment audiences for targeted outreach, and implement lead scoring constructs aligned to marketing qualification processes. These functional modules were configured to support recurring campaign execution and inbound lead processing. Integration work was concentrated on the company website, using Marketo form embeds and tracking scripts to capture submissions and visitor behavior, enabling handoff to marketing operations. Operational scope centered on the marketing and demand generation teams, with marketing operations owning campaign orchestration, list segmentation, and lead lifecycle governance. Rollout was organized around site instrumentation and campaign template provisioning to standardize execution across programs.
Retail 20 $2M United States Adobe Systems Adobe Marketo Marketing Automation 2022 n/a
Manufacturing 1306 $611M United States Adobe Systems Adobe Marketo Marketing Automation 2019 n/a
Professional Services 10 $1M Singapore Adobe Systems Adobe Marketo Marketing Automation 2016 n/a
Professional Services 55 $10M United Kingdom Adobe Systems Adobe Marketo Marketing Automation 2019 n/a
Manufacturing 10 $1M Indonesia Adobe Systems Adobe Marketo Marketing Automation 2018 n/a
Showing 1 to 10 of 10562 entries

Buyer Intent: Companies Evaluating Adobe Marketo

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Adobe Marketo. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Adobe Marketo for Marketing Automation include:

  1. Portwest, a Ireland based Manufacturing organization with 5100 Employees
  2. Doehler Group, a Germany based Manufacturing company with 9500 Employees
  3. Modern Aviation, a United States based Transportation organization with 210 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

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FAQ - APPS RUN THE WORLD Adobe Marketo Coverage

Adobe Marketo is a Marketing Automation solution from Adobe Systems.

Companies worldwide use Adobe Marketo, from small firms to large enterprises across 21+ industries.

Organizations such as McKesson, CVS Health, Chevron Corporation, BP and JPMorgan Chase are recorded users of Adobe Marketo for Marketing Automation.

Companies using Adobe Marketo are most concentrated in Professional Services, Healthcare and Oil, Gas and Chemicals, with adoption spanning over 21 industries.

Companies using Adobe Marketo are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Adobe Marketo across Americas, EMEA, and APAC.

Companies using Adobe Marketo range from small businesses with 0-100 employees - 43.35%, to mid-sized firms with 101-1,000 employees - 35.71%, large organizations with 1,001-10,000 employees - 16.4%, and global enterprises with 10,000+ employees - 4.54%.

Customers of Adobe Marketo include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Adobe Marketo customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.