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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

List of Content Guru Storm CONTACT Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
AXA UK Insurance 10000 $6.2B United Kingdom Content Guru Content Guru Storm CONTACT Call Center 2020 n/a
In 2020, AXA UK implemented Content Guru Storm CONTACT, deploying the cloud telephony platform as its primary customer engagement solution in the Call Center category. The deployment built on a six year relationship with Content Guru and was extended for a further five years, establishing Storm CONTACT as the strategic contact center platform supporting AXA UK’s customer service operations. The implementation centered on Storm CONTACT’s core contact center telephony capabilities, cloud scalability, and customer engagement orchestration, with a roadmap to add next generation capabilities such as AI powered Natural Language Processing and deep data analytics. Functional configuration focused on inbound and outbound voice routing, queuing and workforce orchestration workflows consistent with enterprise Call Center operations. Operationally the platform supported AXA UK’s health and commercial insurance customer service functions and maintained continuity during global shutdowns when remote work became necessary. The solution’s cloud architecture and stated integration capabilities enabled continuity of operations and centralized telephony management across customer service teams without specifying downstream system integrations. Governance emphasis in the rollout included multi year vendor partnership continuity and continued development cycles to introduce advanced analytics and NLP capability sets. AXA UK and Content Guru positioned the Storm CONTACT implementation as a long term operational platform for contact center modernization, with explicit objectives to sustain smooth operations and evolve customer experience tooling.
Betfred Leisure and Hospitality 10000 $13.0B United Kingdom Content Guru Content Guru Storm CONTACT Call Center 2016 n/a
In 2016 Betfred implemented Content Guru Storm CONTACT as its Call Center platform to overhaul call centre technology and address regulatory compliance and service quality requirements. The deployment covered a 150-seat contact centre in Wigan and a phased rollout across Betfred's network of 1,700 UK betting shops, supporting approximately 50,000 incoming calls per month. Content Guru Storm CONTACT was configured as an omnichannel cloud platform supporting recordable voice, video, SMS, email and social media, and the implementation included a secure payment gateway certified to PCI DSS Level 1. The platform configuration incorporated automated recording controls so that recording stops during card detail entry, DTMF tones are masked to protect PAN data, and recording immediately restarts after CVC entry, ensuring secure handling of sensitive payment information. A three month proof of concept with a VIP beta team preceded a phased six month rollout, with initial stabilization of the 150-seat contact centre followed by shop by shop activation across 1,700 sites. The cloud deployment architecture enabled agent remote working for business continuity and disaster recovery scenarios, allowing staff to operate from home without degrading the customer experience. Vapour recommended the solution and worked alongside pure technology group and Betfred to deliver platform configuration, testing and staged cutover, including reporting instrumentation and operational acceptance. All communications were instrumented and made reportable, producing call metrics such as calls missed and received, call sources, time and date stamps, and waiting durations, which were surfaced to drive performance improvements across operations. The implementation consolidated Betfred's Call Center capabilities under Content Guru Storm CONTACT, delivering PCI DSS Level 1 compliant payment processing and omnichannel, media rich customer communications while supporting evolving data protection obligations including GDPR. The phased rollout and reporting governance established centralized visibility and operational controls across the central contact centre and the retail estate, enabling controlled adoption and greater team flexibility.
Department for Environment Food and Rural Affairs Government 500 $100M United Kingdom Content Guru Content Guru Storm CONTACT Call Center 2020 n/a
In 2020, the Department for Environment Food and Rural Affairs implemented Content Guru Storm CONTACT to support Call Center operations. The deployment provisioned Content Guru Storm CONTACT as a cloud‑delivered contact center platform to centralize citizen-facing services for environment, food, and rural affairs inquiries, focusing on departmental contact handling and agent orchestration. The implementation was scoped to provide a unified contact routing layer across DEFRA service lines and to standardize operational handling for public enquiries. Functional capabilities implemented include automatic call distribution, interactive voice response, omnichannel session handling for voice and digital contacts, agent desktop tooling with contact logging, supervisor dashboards, and historical and real-time reporting, reflecting standard Call Center workflows. Architecture was configured as a cloud platform with tenant segmentation by service line, and included queue management and skills-based routing to direct specialist teams. Governance adjustments emphasized centralized contact center operations, formalized routing and service level workflows, and supervisor monitoring and shift scheduling to provide consistent operational control.
Fleurop Interflora Retail 80 $31M Switzerland Content Guru Content Guru Storm CONTACT Call Center 2015 n/a
In 2015 Fleurop Interflora deployed Content Guru Storm CONTACT as a cloud Call Center solution to deliver multi-channel intelligent Automated Contact Distribution, aligning the company and its global florist network around centralized contact handling. Content Guru Storm CONTACT was chosen to connect customers and florists to agents and information while providing elastic capacity for peak volumes. The implementation used a cloud delivery model and the storm platform automatically scales to handle varying contact volumes, enabling Fleurop Interflora to process peaks in demand without on premises infrastructure investments. The company disposed of its on premises PBX and transitioned to an affordable monthly service model for telephony and contact routing instead of capital expenditure on premises based systems. Functional capabilities implemented include iACD® multi-channel routing, a Florist Priority Line that connects florists to agents with accurate order information, and smart routing that can direct many customer calls straight to the florist handling an order. Content Guru Storm CONTACT also sits on a roadmap for additional storm modules intended to unify voice and other communications onto a centralised storm Cloud Contact Center. Operational scope centers on the contact center and the global delivery network of florists and customers, impacting customer service and order fulfillment coordination. Governance and process restructuring focused on centralising communications and routing logic in the storm platform to improve access for customers and florists and to enhance contact center efficiency. The company reports that with the storm implementation Fleurop Interflora improved operational performance and same-day delivery capacity, with 75% of online orders delivered within four to five hours.
G4S Professional Services 800000 $20.0B United Kingdom Content Guru Content Guru Storm CONTACT Call Center 2019 n/a
In 2019 G4S implemented Content Guru Storm CONTACT as its enterprise Call Center platform. The deployment used Content Guru Storm CONTACT as a cloud native omnichannel contact center application to consolidate customer engagement and contact handling across the organisation, aligning the Call Center platform with corporate customer service operations. The implementation configured core Contact Center capabilities consistent with the application, including omnichannel interaction routing, IVR driven call flows, agent desktop orchestration and AI enabled interaction handling and analytics. Content Guru Storm CONTACT was provisioned to support unified queuing, skill based routing and real time interaction monitoring, reflecting standard functional modules for a large scale Call Center environment. Integration patterns focused on the platform level capabilities that Content Guru advertises, using Content Guru Storm CONTACTs integration capabilities to link telephony networks and enterprise customer engagement systems and to surface interaction data to downstream operational tooling. The technical architecture emphasized a cloud hosted deployment model with elastic scaling and multi tenancy capabilities inherent to the Content Guru Storm CONTACT offering. Operational governance for the Call Center implementation centralized configuration and queue management within G4S customer experience and IT teams, instituting role based access controls and standardized routing governance to enforce service level workflows. Change control and configuration management were structured to support mission critical contact handling and to maintain consistent agent experience across G4S contact centers using Content Guru Storm CONTACT.
Healthcare 1297455 $200.0B United Kingdom Content Guru Content Guru Storm CONTACT Call Center 2014 n/a
Manufacturing 207548 $57.8B Japan Content Guru Content Guru Storm CONTACT Call Center 2015 n/a
Banking and Financial Services 180 $15M United Kingdom Content Guru Content Guru Storm CONTACT Call Center 2014 n/a
Transportation 250 $60M United Kingdom Content Guru Content Guru Storm CONTACT Call Center 2016 n/a
Utilities 5750 $10.7B United Kingdom Content Guru Content Guru Storm CONTACT Call Center 2014 n/a
Showing 1 to 10 of 22 entries

Buyer Intent: Companies Evaluating Content Guru Storm CONTACT

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Content Guru Storm CONTACT. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Content Guru Storm CONTACT for Call Center include:

  1. Create Group New Zealand, a New Zealand based Construction and Real Estate organization with 10 Employees
  2. Helo, a United States based Media company with 50 Employees
  3. Tipmont Remc Envirowatts Tr, a United States based Utilities organization with 10 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
Create Group New Zealand Construction and Real Estate 10 $2M New Zealand 2025-12-23
Helo Media 50 $8M United States 2025-12-22
Tipmont Remc Envirowatts Tr Utilities 10 $1M United States 2025-10-03
Communications 500 $58M Netherlands 2025-07-10
Banking and Financial Services 156626 $140.3B Germany 2025-05-26
Professional Services 20 $2M United States 2025-03-12
Professional Services 20 $2M Netherlands 2025-02-21
Media 10 $1M India 2025-01-22
Banking and Financial Services 35 $4M France 2024-07-01
FAQ - APPS RUN THE WORLD Content Guru Storm CONTACT Coverage

Content Guru Storm CONTACT is a Call Center solution from Content Guru.

Companies worldwide use Content Guru Storm CONTACT, from small firms to large enterprises across 21+ industries.

Organizations such as NHS, Panasonic Holdings Corporation, G4S, Betfred and Sodexo North America are recorded users of Content Guru Storm CONTACT for Call Center.

Companies using Content Guru Storm CONTACT are most concentrated in Healthcare, Manufacturing and Professional Services, with adoption spanning over 21 industries.

Companies using Content Guru Storm CONTACT are most concentrated in United Kingdom, Japan and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Content Guru Storm CONTACT across Americas, EMEA, and APAC.

Companies using Content Guru Storm CONTACT range from small businesses with 0-100 employees - 4.55%, to mid-sized firms with 101-1,000 employees - 27.27%, large organizations with 1,001-10,000 employees - 31.82%, and global enterprises with 10,000+ employees - 36.36%.

Customers of Content Guru Storm CONTACT include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Content Guru Storm CONTACT customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Call Center.