List of D&B Bisnode Customers
Dun & Bradstreet
5335 Gate Parkway,
Jacksonville, 32256, FL,
United States
Jacksonville, 32256, FL,
United States
1 904-648-8006
Professional Services
6247
$2.4B
Since 2010, our global team of researchers has been studying D&B Bisnode customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased D&B Bisnode for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using D&B Bisnode for Account Based Marketing include: Vattenfall, a Sweden based Utilities organisation with 20995 employees and revenues of $26.47 billion, Lindex, a Stockmann Group Company, a Sweden based Retail organisation with 4300 employees and revenues of $1.02 billion, DPD Switzerland, a Switzerland based Transportation organisation with 900 employees and revenues of $200.0 million, NetOnNet, a Sweden based Retail organisation with 900 employees and revenues of $152.0 million, Hewlett Packard Enterprise Netherlands, a Netherlands based Professional Services organisation with 600 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using D&B Bisnode, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The D&B Bisnode customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ABS Wheels | Manufacturing | 80 | $10M | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2020 | n/a |
In 2020 ABS Wheels implemented D&B Bisnode as its Account Based Marketing application. The deployment concentrated on centralizing firmographic and credit data, with primary adoption by marketing and sales teams to support targeted account programs across the companys Sweden operations, and D&B Bisnode from Dun & Bradstreet was configured as the authoritative source for corporate profiles and credit indicators.
Configuration emphasized Account Based Marketing capabilities such as account identification and segmentation, firmographic enrichment, account scoring, data hygiene and ABM analytics to prioritize outreach. Workflows for campaign orchestration and record standardization were instrumented to support repeatable account selection and to reduce duplicate records within the companys B2B contact universe.
Operational scope covered marketing and commercial functions and included establishment of data stewardship and governance around account ownership and enrichment cadence. Process adjustments aligned account selection criteria with commercial planning and the companys stated CSR and production priorities, creating a disciplined intake and review cadence for enriched account data and campaign readiness.
ABS Wheels public communications in 2020 noted inclusion on Bisnodes Sveriges Superföretag list, highlighting sustained growth, profitability and long term stability as selection criteria. The company emphasized environmental investments and flow forming production techniques in its statement, and implementation notes do not provide quantified outcomes tied to the D&B Bisnode deployment.
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DPD Switzerland | Transportation | 900 | $200M | Switzerland | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2017 | n/a |
In 2017, DPD Switzerland engaged D&B Bisnode to clean, enrich, and maintain customer master data in support of a Salesforce CRM deployment. D&B Bisnode was used as the data services application within the Account Based Marketing category to provide a trusted company master for Sales and CRM operations at DPD Switzerland.
The implementation focused on data cleaning and enrichment workflows. D&B Bisnode validated and corrected postal addresses, e-mail addresses, and phone numbers, performed deduplication and matching using the D&B D-U-N-S® Number, and appended firmographic attributes and a financial risk indicator to each record. The configuration emphasized complete records and standardized identification to produce a single customer view suitable for CRM ingestion.
Cleaned and enriched records were imported into Salesforce and the integration architecture included a live linkage using the Swiss Insight Web Service SIW. When a user creates a new company record in Salesforce, SIW returns current master data and a current risk assessment, enabling the Sales team to see financial indicators and supporting due diligence decisions. The operational scope covered DPD Switzerland’s CRM and Sales functions across its 12 locations and its user base within a 900 employee organization.
Governance changes were implemented to maintain long term data quality, mandatory fields were defined to prevent saving incomplete entries, and the SIW lookup on data entry institutionalized ongoing enrichment. The project narrative reports that all gaps were filled, duplicates eliminated, and that the CRM now contains clean, up-to-date data enabling faster and more effective customer response.
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Esri Sweden | Professional Services | 100 | $13M | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2018 | n/a |
In 2018, Esri Sweden implemented D&B Bisnode in the Account Based Marketing category to replace intuition-driven prospecting with data-driven targeting. Esri Sweden invests roughly 30 percent of revenue into research and development, which generated a high volume of sales meetings that did not convert into commensurate new business, prompting a move to structured account based marketing analytics.
The deployment centered on customer profiling and predictive scoring capabilities provided by D&B Bisnode, combining qualitative interviews and quantitative enrichment. Bisnode analysts interviewed ten of Esri Sverige’s customers to capture buying drivers and investment intent, and performed a data analysis of Esri’s customer base using attributes such as sales, employee counts, car ownership, real estate ownership, expected growth, and recruitment plans. The analysis produced a scored segmentation and a prioritized target list of 800 similar companies, enabling focused prospect lists and more repeatable qualification criteria.
D&B Bisnode was embedded into Esri Sweden’s sales and marketing prospecting workflows and lead prioritization processes, creating a single source of truth for targeting decisions. The implementation impacted commercial functions across sales and marketing, aligning outreach cadence and messaging to buyer needs and procurement journey stages identified in the analysis.
Governance shifted from individual gut-based decisions to a fact-based operating model, with sales and marketing sharing a common vision and working to company-level objectives informed by the D&B Bisnode outputs. The initiative produced a dramatic increase in new customers in 2018, improved customer experience through phase-specific engagement, and resulted in noticeably tighter collaboration between sales and marketing as activities were linked to long-term strategy.
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Hewlett Packard Enterprise Netherlands | Professional Services | 600 | $100M | Netherlands | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2020 | n/a |
In 2020 Hewlett Packard Enterprise Netherlands deployed D&B Bisnode to augment its Account Based Marketing capabilities, using Dun & Bradstreet data and services to identify and prioritize addressable prospects. The engagement targeted HPE’s marketing and sales motions in the Netherlands and Sweden, with the explicit objective of growing revenue without increasing sales and marketing headcount.
The implementation combined structured and unstructured data processing, machine learning scoring, and human validation. Data matching and cleansing removed approximately 10 percent of incorrect or obsolete customer records, while a full market analysis compared five years of HPE transactional data to the total market landscape to reveal sectoral penetration and value opportunities. Deliverables were twofold, a detailed definition of the truly addressable market and a prioritized shortlist of customers and prospects for focused outbound engagement.
Operational coverage included HPE’s Marketing Analytics function and regional sales and marketing teams, with final datasets handed off to the internal Marketing Analytics team for an additional level of prioritization. The project used iterative evaluation calls as part of a human-in-the-loop model, where callers were blind to machine scores to reduce bias, and outcomes from calls were fed back into successive iterations of the D&B Bisnode scoring.
Governance centered on an iterative three step workflow of cleansing, market analysis, and shortlist prioritization, with convergence criteria set by repeated validation cycles and a stated aim of reaching 80 to 90 percent confidence in top-ranked prospects. The explicit outcome reported by Bisnode was that the potential total B2B market is approximately 350 percent larger in the Netherlands and 390 percent larger in Sweden than HPE was actively pursuing, and the prioritized lists were transitioned into regional sales and marketing workstreams for execution.
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Hewlett Packard Enterprise Sweden | Professional Services | 350 | $50M | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2020 | n/a |
In 2020, Hewlett Packard Enterprise Sweden deployed D&B Bisnode for Account Based Marketing to identify and prioritize high value B2B prospects in Sweden and the Netherlands, aligning sales and marketing efforts without increasing headcount. The initiative targeted refinement of HPE’s prospecting by combining machine learning driven signals with local market expertise to expand the addressable market and reduce noise in customer records.
The engagement implemented three core capability streams within D&B Bisnode, comprising data matching and cleansing, full market penetration analysis, and prioritized opportunity scoring. Data matching and cleansing eliminated roughly 10 percent of incorrect or outdated customer records, market analysis compared five years of HPE transactional data to total market volume and value, and iterative scoring combined machine learning outputs with human validation to converge on high probability prospects.
Operational integration was executed against HPE’s Swedish and Dutch customer databases and historical transactional records, leveraging structured attributes such as revenue and geography alongside unstructured signals including website keywords and technology indicators. The delivery team, including personnel from Vendemore a Bisnode company, produced a detailed description of the truly addressable market and a prioritized list of prospects for focused outbound activity.
Governance and process changes centered on a closed loop between machine output and human evaluation, with blind evaluation calls used to avoid confirmation bias and feed new outcomes back into successive model iterations. Ownership was transitioned to HPE’s Marketing Analytics team for further prioritization, while regional HPE teams were organized to create sales and marketing work streams to operationalize the opportunity lists.
The explicit outcomes reported include a cleaned customer dataset with approximately 10 percent of records removed, and a reassessment of the total B2B market opportunity which D&B Bisnode identified as approximately 350 percent larger in the Netherlands and 390 percent larger in Sweden compared to HPE’s prior pursuit. The work product from D&B Bisnode was delivered as actionable, prioritized prospect lists intended to be iterated by HPE’s internal analytics and regional go to market teams.
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Retail | 4300 | $1.0B | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2016 | n/a |
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Retail | 900 | $152M | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2019 | n/a |
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Utilities | 20995 | $26.5B | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2018 | n/a |
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Buyer Intent: Companies Evaluating D&B Bisnode
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating D&B Bisnode. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating D&B Bisnode for Account Based Marketing include:
- Edward Jones, a United States based Banking and Financial Services organization with 55000 Employees
- Champion InfoMetrics, a Champions Group Company, a India based Professional Services company with 400 Employees
- Goldman Sachs, a United States based Banking and Financial Services organization with 48300 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Edward Jones | Banking and Financial Services | 55000 | $16.3B | United States | 2025-10-30 |
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Champion InfoMetrics, a Champions Group Company | Professional Services | 400 | $50M | India | 2024-12-16 |
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Goldman Sachs | Banking and Financial Services | 48300 | $53.5B | United States | 2024-06-21 |
FAQ - APPS RUN THE WORLD D&B Bisnode Coverage
D&B Bisnode is a Account Based Marketing solution from Dun & Bradstreet.
Companies worldwide use D&B Bisnode, from small firms to large enterprises across 21+ industries.
Organizations such as Vattenfall, Lindex, a Stockmann Group Company, DPD Switzerland, NetOnNet and Hewlett Packard Enterprise Netherlands are recorded users of
D&B Bisnode for Account Based Marketing.
Companies using D&B Bisnode are most concentrated in Utilities, Retail and Transportation, with adoption spanning over 21 industries.
Companies using D&B Bisnode are most concentrated in Sweden, Switzerland and Netherlands, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of D&B Bisnode across Americas, EMEA, and APAC.
Companies using D&B Bisnode range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 12.5%, and global enterprises with 10,000+ employees - 12.5%.
Customers of D&B Bisnode include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified D&B Bisnode customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.