List of D&B Bisnode Customers
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Since 2010, our global team of researchers has been studying D&B Bisnode customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased D&B Bisnode for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using D&B Bisnode for Account Based Marketing include: Vattenfall, a Sweden based Utilities organisation with 20995 employees and revenues of $26.47 billion, Lindex, a Stockmann Group Company, a Sweden based Retail organisation with 4300 employees and revenues of $1.02 billion, DPD Switzerland, a Switzerland based Transportation organisation with 900 employees and revenues of $200.0 million, NetOnNet, a Sweden based Retail organisation with 900 employees and revenues of $152.0 million, Hewlett Packard Enterprise Netherlands, a Netherlands based Professional Services organisation with 600 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using D&B Bisnode, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The D&B Bisnode customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ABS Wheels | Manufacturing | 80 | $10M | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2020 | n/a |
In 2020 ABS Wheels implemented D&B Bisnode as its Account Based Marketing application. The deployment concentrated on centralizing firmographic and credit data, with primary adoption by marketing and sales teams to support targeted account programs across the companys Sweden operations, and D&B Bisnode from Dun & Bradstreet was configured as the authoritative source for corporate profiles and credit indicators.
Configuration emphasized Account Based Marketing capabilities such as account identification and segmentation, firmographic enrichment, account scoring, data hygiene and ABM analytics to prioritize outreach. Workflows for campaign orchestration and record standardization were instrumented to support repeatable account selection and to reduce duplicate records within the companys B2B contact universe.
Operational scope covered marketing and commercial functions and included establishment of data stewardship and governance around account ownership and enrichment cadence. Process adjustments aligned account selection criteria with commercial planning and the companys stated CSR and production priorities, creating a disciplined intake and review cadence for enriched account data and campaign readiness.
ABS Wheels public communications in 2020 noted inclusion on Bisnodes Sveriges Superföretag list, highlighting sustained growth, profitability and long term stability as selection criteria. The company emphasized environmental investments and flow forming production techniques in its statement, and implementation notes do not provide quantified outcomes tied to the D&B Bisnode deployment.
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DPD Switzerland | Transportation | 900 | $200M | Switzerland | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2017 | n/a |
In 2017, DPD Switzerland engaged D&B Bisnode to clean, enrich, and maintain customer master data in support of a Salesforce CRM deployment. D&B Bisnode was used as the data services application within the Account Based Marketing category to provide a trusted company master for Sales and CRM operations at DPD Switzerland.
The implementation focused on data cleaning and enrichment workflows. D&B Bisnode validated and corrected postal addresses, e-mail addresses, and phone numbers, performed deduplication and matching using the D&B D-U-N-S® Number, and appended firmographic attributes and a financial risk indicator to each record. The configuration emphasized complete records and standardized identification to produce a single customer view suitable for CRM ingestion.
Cleaned and enriched records were imported into Salesforce and the integration architecture included a live linkage using the Swiss Insight Web Service SIW. When a user creates a new company record in Salesforce, SIW returns current master data and a current risk assessment, enabling the Sales team to see financial indicators and supporting due diligence decisions. The operational scope covered DPD Switzerland’s CRM and Sales functions across its 12 locations and its user base within a 900 employee organization.
Governance changes were implemented to maintain long term data quality, mandatory fields were defined to prevent saving incomplete entries, and the SIW lookup on data entry institutionalized ongoing enrichment. The project narrative reports that all gaps were filled, duplicates eliminated, and that the CRM now contains clean, up-to-date data enabling faster and more effective customer response.
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Esri Sweden | Professional Services | 100 | $13M | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2018 | n/a |
In 2018, Esri Sweden implemented D&B Bisnode in the Account Based Marketing category to replace intuition-driven prospecting with data-driven targeting. Esri Sweden invests roughly 30 percent of revenue into research and development, which generated a high volume of sales meetings that did not convert into commensurate new business, prompting a move to structured account based marketing analytics.
The deployment centered on customer profiling and predictive scoring capabilities provided by D&B Bisnode, combining qualitative interviews and quantitative enrichment. Bisnode analysts interviewed ten of Esri Sverige’s customers to capture buying drivers and investment intent, and performed a data analysis of Esri’s customer base using attributes such as sales, employee counts, car ownership, real estate ownership, expected growth, and recruitment plans. The analysis produced a scored segmentation and a prioritized target list of 800 similar companies, enabling focused prospect lists and more repeatable qualification criteria.
D&B Bisnode was embedded into Esri Sweden’s sales and marketing prospecting workflows and lead prioritization processes, creating a single source of truth for targeting decisions. The implementation impacted commercial functions across sales and marketing, aligning outreach cadence and messaging to buyer needs and procurement journey stages identified in the analysis.
Governance shifted from individual gut-based decisions to a fact-based operating model, with sales and marketing sharing a common vision and working to company-level objectives informed by the D&B Bisnode outputs. The initiative produced a dramatic increase in new customers in 2018, improved customer experience through phase-specific engagement, and resulted in noticeably tighter collaboration between sales and marketing as activities were linked to long-term strategy.
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Professional Services | 600 | $100M | Netherlands | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2020 | n/a |
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Professional Services | 350 | $50M | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2020 | n/a |
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Retail | 4300 | $1.0B | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2016 | n/a |
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Retail | 900 | $152M | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2019 | n/a |
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Utilities | 20995 | $26.5B | Sweden | Dun & Bradstreet | D&B Bisnode | Account Based Marketing | 2018 | n/a |
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Buyer Intent: Companies Evaluating D&B Bisnode
- Edward Jones, a United States based Banking and Financial Services organization with 55000 Employees
- Champion InfoMetrics, a Champions Group Company, a India based Professional Services company with 400 Employees
- Goldman Sachs, a United States based Banking and Financial Services organization with 48300 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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