List of D&B Lattice Engines Customers
Dun & Bradstreet
5335 Gate Parkway,
Jacksonville, 32256, FL,
United States
Jacksonville, 32256, FL,
United States
1 904-648-8006
Professional Services
6247
$2.4B
Since 2010, our global team of researchers has been studying D&B Lattice Engines customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased D&B Lattice Engines for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using D&B Lattice Engines for Account Based Marketing include: Dell, a United States based Manufacturing organisation with 108000 employees and revenues of $95.60 billion, VmWare, a Broadcom Company, a United States based Professional Services organisation with 38300 employees and revenues of $14.09 billion, Staples, a United States based Retail organisation with 75000 employees and revenues of $14.00 billion, Iron Mountain, a United States based Construction and Real Estate organisation with 28850 employees and revenues of $6.15 billion, Frontier Communications, a United States based Communications organisation with 13000 employees and revenues of $5.94 billion and many others.
Contact us if you need a completed and verified list of companies using D&B Lattice Engines, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The D&B Lattice Engines customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dell | Manufacturing | 108000 | $95.6B | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2012 | n/a |
In 2012, Dell implemented D&B Lattice Engines to operationalize Account Based Marketing across a strategic customer segment, aligning marketing programs with sales execution to help sales reach goals and accelerate campaign time to market. Dell D&B Lattice Engines Account Based Marketing was focused on segment-level account orchestration to prioritize high-value accounts and standardize messaging alignment for sales reps.
The D&B Lattice Engines deployment included account segmentation, lead to funnel stage mapping, campaign orchestration and sales plays configuration, and centralized reporting and analytics. Functional capabilities implemented emphasized mapping segment leads to funnel stages for sales rep prioritization, enabling messaging alignment and sales play activation within the platform.
Operational scope covered marketing and sales collaboration within the identified segment, engaging sales leadership and more than 200 sales reps to coordinate lead generation and campaign execution. The program was managed at the segment level, with the marketing team owning campaign provisioning and the sales organization executing prioritized plays and follow up.
Governance and process changes accompanied the rollout, including creation of new processes to increase marketing effectiveness for Lattice Engines sales plays and a cross functional program process redesign that shortened campaign time to market. Outcomes reported for the segment included a 43% increase in revenue quarter over quarter, two times faster time to market for lead generation programs, and a 40% increase in revenue and margin, with centralized management of reporting and analytics for program process and effectiveness across the entire segment.
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Frontier Communications | Communications | 13000 | $5.9B | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2018 | n/a |
In 2018, Frontier Communications implemented D&B Lattice Engines as part of an Account Based Marketing program to support commercial solutions including SD-WAN, multisite Ethernet, UCaaS and Cloud IT. The deployment was designed to create awareness and drive demand through targeted digital campaigns using digital display, social, contextual search and retargeting, and to align account scoring with field sales prospecting workflows.
The implementation leveraged D&B Lattice Engines for AI modeling of account fit and buying intent, producing hyper-targeted prospecting recommendations that were surfaced to the field sales team. Lattice Engines provided account scoring and real-time model feedback that informed campaign activation and prospect prioritization, while campaign tactics were orchestrated to match modeled buying intent.
Integrations were implemented with Marketo and Salesforce, with campaign responses and leads routed to a third-party SDR team for qualification. Real-time feedback loops were configured in Salesforce to update model inputs and to synchronize account status between D&B Lattice Engines, Marketo and the CRM. Operational coverage included marketing demand generation and field sales motions for Frontier’s commercial product lines.
In a six month period the digital campaign generated more than 2,000 leads and 320 marketing-qualified opportunities, with those leads integrated across Marketo, Salesforce and the third-party SDR team. Since launching the Lattice Sales Campaign in August 2019 the program has driven improvements in funnel velocity, win rate and sales team productivity, supported by governance that emphasized model feedback through Salesforce and coordinated qualification handoffs to the SDR organization.
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Iron Mountain | Construction and Real Estate | 28850 | $6.2B | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2012 | n/a |
In 2012, Iron Mountain provisioned D&B Lattice Engines from Dun & Bradstreet to support Account Based Marketing initiatives. The engagement was driven by collaboration between procurement and marketing/events teams and centered on global meeting and event spend analysis, supplier sourcing, and contract governance for marketing technology purchases.
Procurement executed competitive RFI and RFP processes and negotiated contracts and Service Level Agreements for marketing and sales software vendors including Tech Target and D&B Lattice Engines. Operational activities included structured supplier interviews that led to hiring an external event management company to coordinate meetings and events, enabling internal teams to focus on meeting plans and return on investment and generating documented annual savings of $250,000. Governance work emphasized contract renegotiation and legal compliance reviews of existing marketing supplier agreements to align vendor performance with company requirements.
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National Instruments | Professional Services | 7000 | $1.7B | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2020 | n/a |
In 2020 National Instruments deployed D&B Lattice Engines as part of an Account Based Marketing initiative to centralize buying signals and prioritize account outreach. The deployment positioned D&B Lattice Engines as the primary engine for combining first and third party intent with account-level factors to drive targeted sales motions.
D&B Lattice Engines was configured to ingest intent signals and compute account fit using variables such as past revenue, future revenue potential, and platform fit, while D&B Optimizer for Marketing connected contact records to company profiles using the D-U-N-S® Number. Functional capabilities implemented include intent analytics, AI-driven segmentation and scoring, account propensity modeling, and delivery of account buying history by product line to support sales plays and personalized outreach.
Operationally the solution was activated inside Salesforce, where insights and playbooks are surfaced for seller enablement and account manager activation. Campaign activation workflows extend to omni-channel use cases described by NI, including display, social, search, email, and field sales engagement, and as of December 2020 hundreds of sellers were engaging with in-market sales plays built to target prospects or expand existing relationships.
Rollout followed a phased, best-practice approach across business units and geographies, with governance centered on cross-functional collaboration and behavioral change. NI partnered sales leadership, sales enablement, field marketing, campaign managers, inside sales development, account managers, and IT to incorporate sales management feedback, enablement contests, success story capture, and one-on-one engagements to drive adoption.
The program entered broader momentum heading into 2021, with NI reporting modernization of marketing tooling and employee professional development through usage of the platform, while Dun & Bradstreet provided consultative guidance on implementation best practices. The National Instruments D&B Lattice Engines deployment demonstrates an enterprise Account Based Marketing architecture that links firmographic identity, intent, AI segmentation, and CRM activation to operationalize targeted sales plays.
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PeopleFluent | Professional Services | 500 | $100M | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2014 | n/a |
In 2014 PeopleFluent implemented D&B Lattice Engines as part of an Account Based Marketing initiative to strengthen Sales and Marketing systems and campaign execution. The work extended existing CRM and marketing automation capabilities to support the launch of the companys SaaS product The Mirror, and created a measurement framework aligned to the Sirius Decisions lead funnel.Modeling and reporting were central components, PeopleFluent built complex reports and dashboards to measure monitor and optimize lead movement using the Sirius Decisions model, and instrumented lead generation performance tracking across channels and tactics.
Configuration work included optimization of Salesforce.com and Marketo automation flows and the addition of data enrichment and predictive analytics components, specifically NetProspex for enrichment and D&B Lattice Engines for predictive scoring and account selection. The implementation of D&B Lattice Engines was applied within Account Based Marketing workflows to enrich profile data and score accounts, while Marketo and Salesforce.com handled campaign orchestration and CRM lead management.
Integrations tied the predictive and enrichment layers to operational systems, PeopleFluent integrated NetProspex enrichment and D&B Lattice Engines outputs into Marketo campaign logic and Salesforce.com lead records, enabling automated handoffs and routing to sales. Operational coverage spanned marketing demand generation and sales funnel management, with tracking implemented across paid owned and earned channels to centralize performance data.
Governance focused on rationalizing and justifying functional enhancements and driving adoption, PeopleFluent documented recommended configuration changes and prioritized enhancements to encourage usage across marketing and sales teams. Ongoing management emphasized measurement driven decisions, with dashboards and performance tracking used to guide iterative changes to automation and lead routing within the Account Based Marketing program.
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Professional Services | 5100 | $2.7B | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2015 | n/a |
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Communications | 150 | $12M | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2014 | n/a |
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Retail | 75000 | $14.0B | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2011 | n/a |
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Professional Services | 38300 | $14.1B | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2012 | n/a |
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Transportation | 8000 | $2.0B | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2017 | n/a |
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Buyer Intent: Companies Evaluating D&B Lattice Engines
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating D&B Lattice Engines. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating D&B Lattice Engines for Account Based Marketing include:
- Moody's Corporation, a United States based Banking and Financial Services organization with 15838 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Moody's Corporation | Banking and Financial Services | 15838 | $7.1B | United States | 2025-05-21 |
FAQ - APPS RUN THE WORLD D&B Lattice Engines Coverage
D&B Lattice Engines is a Account Based Marketing solution from Dun & Bradstreet.
Companies worldwide use D&B Lattice Engines, from small firms to large enterprises across 21+ industries.
Organizations such as Dell, VmWare, a Broadcom Company, Staples, Iron Mountain and Frontier Communications are recorded users of
D&B Lattice Engines for Account Based Marketing.
Companies using D&B Lattice Engines are most concentrated in Manufacturing, Professional Services and Retail, with adoption spanning over 21 industries.
Companies using D&B Lattice Engines are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of D&B Lattice Engines across Americas, EMEA, and APAC.
Companies using D&B Lattice Engines range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 30%, and global enterprises with 10,000+ employees - 50%.
Customers of D&B Lattice Engines include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified D&B Lattice Engines customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.