AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of GlobalData Intelligence Center Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Glenmark Pharmaceuticals Life Sciences 15415 $1.5B India GlobalData GlobalData Intelligence Center Account Based Marketing 2017 n/a
In 2017, Glenmark Pharmaceuticals implemented GlobalData Intelligence Center to augment account-level research and market assessment workflows. The GlobalData Intelligence Center was deployed as an Account Based Marketing application to support therapy area evaluation and program valuation by commercial and portfolio teams. The implementation incorporated GlobalData’s Pharma eTrack content to provide consolidated competitive landscape intelligence, market forecasts, and first-pass market assessments. Teams used these capabilities to build forecasts and value programs, leveraging the platform’s structured datasets and report-based workflows to accelerate opportunity qualification and initial sizing. Operational use was concentrated within Glenmark Pharmaceuticals, Inc. USA, specifically by respiratory and innovative products marketing for funding decision support. The Director of Respiratory & Innovative Products Marketing reported using the platform to get up to speed across multiple therapy areas and to create starting points for competitive analysis and forecasting. Governance emphasized integrating platform outputs into funding decision processes and routine market assessment workflows, with marketing and portfolio management as primary consumers of scheduled intelligence. The customer characterized GlobalData Intelligence Center as delivering capacity comparable to an additional full time resource at a fraction of the cost, indicating sustained adoption for recurring decision support rather than ad hoc research.
Mahou San Miguel Consumer Packaged Goods 3876 $1.5B Spain GlobalData GlobalData Intelligence Center Account Based Marketing 2017 n/a
In 2017, Mahou San Miguel implemented GlobalData Intelligence Center to support Account Based Marketing initiatives across its marketing and commercial strategy teams. The deployment of GlobalData Intelligence Center positioned Mahou San Miguel to centralize account-level insights and market trend intelligence for strategic segmentation and targeting decisions. The GlobalData Intelligence Center implementation focused on account segmentation, market trend reporting, and insight dashboards consistent with Account Based Marketing capabilities. Configuration emphasized account profiling and prioritized segment views to inform go to market planning and campaign targeting workflows. Operationally the GlobalData Intelligence Center was used by marketing and commercial strategy stakeholders within Mahou San Miguel in Spain, providing a single source of external market signals to guide segmentation decisions. Customer testimony from Maria Suare Ramos highlighted that GlobalData gives important information to help make better decisions into segments and market trends, reflecting adoption by revenue and brand teams. Governance centered on embedding the GlobalData Intelligence Center outputs into marketing planning and account selection processes, aligning insight consumption with campaign execution and commercial planning cycles. The implementation therefore linked the GlobalData Intelligence Center, Account Based Marketing, and core marketing and commercial decision making at Mahou San Miguel.
medi Manufacturing 3000 $500M Germany GlobalData GlobalData Intelligence Center Account Based Marketing 2017 n/a
In 2017, medi implemented GlobalData Intelligence Center as an Account Based Marketing solution to centralize account-level intelligence for its International Sales Orthopedics organization. The deployment targeted a global manufacturing footprint and was intended to provide continuous access to market and account data for regional sales and commercial teams across all operating regions. medi is identified as a 3000-employee medical device manufacturer and the GlobalData Intelligence Center was positioned to serve sales, commercial strategy, and demand generation use cases. The GlobalData Intelligence Center was configured with account profiling, intent signal monitoring, contact enrichment, account segmentation, and role-based dashboards and alerts typical of Account Based Marketing platforms. The implementation emphasized automated data feeds and persistent availability to ensure users could retrieve intelligence on demand, with the GlobalData Intelligence Center named explicitly as the application delivering those capabilities. Configuration work focused on making account insights and campaign orchestration data accessible in near real time for sales planning and outreach. Operationally the rollout covered regional sales operations and cross-regional commercial teams, with governance centered on centralized data distribution and role-based access controls to provide consistent, auditable delivery of market intelligence. Klaus Hone, Head of International Sales Orthopedics, noted that due to digitization worldwide the market is faster and all regions need data immediately, so it is really important for us that we have access to the data 24 hours as time is costly, which drove the emphasis on continuous availability and immediate regional access. Change management emphasized adoption by sales leaders and embedding intelligence into account planning and outreach workflows.
Otsuka Pharmaceutical Life Sciences 33226 $13.0B Japan GlobalData GlobalData Intelligence Center Account Based Marketing 2017 n/a
In 2017, Otsuka Pharmaceutical deployed GlobalData Intelligence Center. The GlobalData Intelligence Center was adopted to support Account Based Marketing across Otsuka Pharmaceutical, aligning account-level intelligence with commercial planning for the life sciences business. The implementation emphasized core Account Based Marketing capabilities, including account profiling, targeted account segmentation, contact enrichment, intent signal consumption, and campaign orchestration workflows consistent with ABM practices. Configuration work centered on creating account datasets and segment definitions that feed outbound account-specific engagement and demand generation processes. Operational ownership resided with Otsuka commercial marketing and sales enablement teams, with the platform used to inform account prioritization and cross-functional outreach. The deployment was positioned as a source of consolidated account intelligence for marketing and sales, rather than as a point solution for a single team. Otsuka Associate Director Atsuko Nakano provided a testimonial noting vendor support, saying You provide us with very generous support compared to other database vendors we are currently using, and When we need something, GlobalData responds immediately. Ongoing vendor responsiveness was highlighted as a key element of the platform governance and operational model.
Suntory Beverage & Food Spain Consumer Packaged Goods 1011 $313M Spain GlobalData GlobalData Intelligence Center Account Based Marketing 2019 n/a
In 2019, Suntory Beverage & Food Spain deployed GlobalData Intelligence Center as an Account Based Marketing solution to centralize consumer intelligence for its Spain operations. The deployment targeted Consumer Insights and Marketing teams, providing a consolidated view of consumer demand to inform category strategy and commercial planning. GlobalData Intelligence Center was configured to surface long term trend analytics, audience segmentation, account level profiles, and content intelligence, capabilities aligned with the Account Based Marketing category. Configuration emphasized dashboards and longitudinal trend time series extending up to 10 to 20 years, reflecting the testimonial from Marta Rodriguez, Consumer Insights Manager in Spain, who described it as a great chance to have a global view on what is really behind consumers demands. Operational use focused on the Consumer Insights function in Spain, with cross functional consumption by marketing and category management teams for planning and go to market prioritization. The implementation connected insight outputs to downstream commercial workflows, and it was positioned to integrate with CRM and marketing automation platforms for account targeting and campaign orchestration. Governance centered on aligning insight outputs to marketing and commercial decision processes, enabling regular trend reviews and account prioritization workflows. Marta Rodriguez stated the platform is inspiring and key for the business to understand trends not just looking at the short term view but having a 10 to 20 years view, an explicit outcome tied to the GlobalData Intelligence Center deployment.
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Buyer Intent: Companies Evaluating GlobalData Intelligence Center

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating GlobalData Intelligence Center. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating GlobalData Intelligence Center for Account Based Marketing include:

  1. Dataplex, a Greece based Professional Services organization with 28 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
Dataplex Professional Services 28 $3M Greece 2024-10-04
FAQ - APPS RUN THE WORLD GlobalData Intelligence Center Coverage

GlobalData Intelligence Center is a Account Based Marketing solution from GlobalData.

Companies worldwide use GlobalData Intelligence Center, from small firms to large enterprises across 21+ industries.

Organizations such as Otsuka Pharmaceutical, Mahou San Miguel, Glenmark Pharmaceuticals, medi and Suntory Beverage & Food Spain are recorded users of GlobalData Intelligence Center for Account Based Marketing.

Companies using GlobalData Intelligence Center are most concentrated in Life Sciences, Consumer Packaged Goods and Manufacturing, with adoption spanning over 21 industries.

Companies using GlobalData Intelligence Center are most concentrated in Japan, Spain and India, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of GlobalData Intelligence Center across Americas, EMEA, and APAC.

Companies using GlobalData Intelligence Center range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 60%, and global enterprises with 10,000+ employees - 40%.

Customers of GlobalData Intelligence Center include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified GlobalData Intelligence Center customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.