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List of LinkedIn Campaign Manager Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
ABN AMRO Banking and Financial Services 22267 $10.4B Netherlands Microsoft LinkedIn Campaign Manager Marketing Automation 2015 n/a
In 2015, ABN AMRO deployed LinkedIn Campaign Manager as part of its Marketing Automation capability to execute a sector-targeted corporate banking campaign. LinkedIn Campaign Manager was used to orchestrate Sponsored Content and Direct Sponsored Content to precision-target financial decision-makers and drive traffic to the bank's Insights website. The corporate banking division developed the Vision on Industries campaign with content tailored to 11 industry sectors, producing five bespoke posts per sector for a total of 55 sponsored posts. The content mix included client stories, data-driven thought leadership and innovative thinking, and the program's objectives were to establish ABN AMRO as a source of industry expertise and increase visits to its Insights site. The implementation leveraged LinkedIn Campaign Manager testing and optimisation workflows to A/B test headlines and imagery for every post, reallocating budget to the most engaging executions. Sponsored Content formats were iterated using rapid testing, and the campaign applied a creative, human-to-human content approach to improve engagement. ABN AMRO's webcare team established a monitoring and response workflow with a commitment to reply to any comment within 10 minutes, enabling near real-time reputation management and stakeholder dialogue. Operational ownership sat with the corporate banking division and the global social media team, with the webcare unit handling feed monitoring and rapid response. The implementation focused on audience segmentation and precision targeting capabilities inside LinkedIn Campaign Manager, directing Sponsored Content traffic to ABN AMRO's Insights website. The campaign surpassed stated objectives, generating more than 40,000 visitors to sector-specific research on the Insights website, delivering a 0.78 percent click-through rate which nearly doubled industry benchmarks, and achieving cost per click at less than half industry benchmarks, with testing reducing cost-per-click by over 20 percent.
Accountants World Professional Services 400 $50M United States Microsoft LinkedIn Campaign Manager Marketing Automation 2017 n/a
In 2017, Accountants World deployed LinkedIn Campaign Manager as part of its Marketing Automation capability. The implementation focused on the LinkedIn Campaign Manager application for paid social campaign setup, audience segmentation, bid and budget configuration, and monitoring of cost per click and engagement metrics. LinkedIn Campaign Manager was operated by the marketing organization to run paid social programs and support demand generation, with processes to create campaigns, schedule creative, and review performance. Governance emphasized defined campaign ownership, approval gates, and routine performance reviews to maintain CPC and engagement monitoring as operational practices.
BBImagery Professional Services 2 $1M Canada Microsoft LinkedIn Campaign Manager Marketing Automation 2017 n/a
In 2017, BBImagery implemented LinkedIn Campaign Manager as part of its Marketing Automation tooling. The implementation targeted online campaign management for a two person professional services firm based in Canada, consolidating paid social activity into LinkedIn Campaign Manager while supporting SEO, SEA and SERP activities described in the marketing plan. Configuration prioritized campaign creation, audience targeting, bid and budget management, and conversion tagging using LinkedIn Campaign Manager capabilities, with explicit CPC, CPM and CPA tracking and performance dashboards. Keyword analysis workflows and cross-site social media campaign orchestration were instrumented to align ad creative, landing page targeting and bidding strategies, and ROI analysis processes were put in place to capture cost and conversion data. Integrations included Google Adwords and Adsense and Google Campaign Management to centralize paid search and paid social reporting into a unified workflow, while website conversion signals were routed into LinkedIn Campaign Manager to enable geographical targeting and campaign optimization. Operational ownership rested with the firm’s marketing lead, governance used a centralized account model suited to a two person team, and rollout emphasized iterative campaign launches and ongoing optimization rather than a phased enterprise rollout.
Clarasys Professional Services 150 $15M United Kingdom Microsoft LinkedIn Campaign Manager Marketing Automation 2019 n/a
In 2019 Clarasys deployed LinkedIn Campaign Manager as a cloud-hosted ad management component within its Marketing Automation environment. The deployment was operationalized during an internal marketing secondment, where campaign management, rebranding communications, and website creation were coordinated through the LinkedIn Campaign Manager instance to support paid social activity for the UK professional services firm. The implementation focused on standard Marketing Automation workflows, including campaign setup, audience targeting, creative asset management, budget controls, and conversion tracking. LinkedIn Campaign Manager was used alongside website content management and analytics to run and report on campaigns, with campaign tracking configured to capture engagements and conversions for downstream analysis. Integrations were explicitly configured with Google Analytics for web analytics, with Domo for consolidated dashboards, and with Salesforce campaigns for lead attribution and CRM alignment. Data flows routed campaign performance and tracking parameters from LinkedIn Campaign Manager into Google Analytics and Domo, and campaign touchpoints were reflected in Salesforce campaigns to connect marketing activity to sales processes. Operational ownership rested with the marketing and communications teams, supported by a single in-house marketer during the secondment who managed build, execution, and reporting. Governance emphasized campaign planning, communication plans for the rebrand, and routine reporting processes to provide analytical insight across website, social, and external content platforms, establishing repeatable workflows for paid social campaign operations.
Convertr Professional Services 50 $5M United Kingdom Microsoft LinkedIn Campaign Manager Marketing Automation 2018 n/a
In 2018, Convertr integrated LinkedIn Campaign Manager into its Convertr Media platform as a Marketing Automation implementation. Convertr is a United Kingdom professional services firm with approximately 50 employees, and the engagement centered on embedding LinkedIn campaign management capabilities into existing media workflow and lead ingestion processes. The implementation used the LinkedIn API and OAuth2 for authentication, with a native connector developed in PHP7 to orchestrate campaign lifecycle operations. Functional capabilities implemented included campaign creation and provisioning, creative and audience mapping, and ingestion of LinkedIn lead gen form data into Convertr Media pipelines, reflecting standard Marketing Automation workflow integration. Architecture and deployment were containerized with Docker, with MySQL used for persistent storage of campaign metadata and token state. Integration design emphasized RESTful calls to the LinkedIn API, OAuth2 token exchange and refresh flows, and scheduled synchronization processes to align campaign and lead data between LinkedIn Campaign Manager and Convertr Media, with LinkedIn available via vendor Microsoft. Operational governance focused on credential lifecycle management, API rate compliance, and centralized orchestration within Convertr Media to support marketing operations and client campaign management. The work aligned application level configuration, authentication governance, and automated data ingestion to unify LinkedIn Campaign Manager with Convertrs existing media orchestration stack.
Professional Services 5000 $790M United States Microsoft LinkedIn Campaign Manager Marketing Automation 2015 n/a
Professional Services 1400 $300M United States Microsoft LinkedIn Campaign Manager Marketing Automation 2018 n/a
Professional Services 10 $1M United States Microsoft LinkedIn Campaign Manager Marketing Automation 2017 n/a
Professional Services 800 $132M United Kingdom Microsoft LinkedIn Campaign Manager Marketing Automation 2019 n/a
Professional Services 18200 $18.8B United States Microsoft LinkedIn Campaign Manager Marketing Automation 2019 n/a
Showing 1 to 10 of 14 entries

Buyer Intent: Companies Evaluating LinkedIn Campaign Manager

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating LinkedIn Campaign Manager. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating LinkedIn Campaign Manager for Marketing Automation include:

  1. Bookmark, a Bulgaria based Professional Services organization with 20 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
Bookmark Professional Services 20 $2M Bulgaria 2025-03-24
FAQ - APPS RUN THE WORLD LinkedIn Campaign Manager Coverage

LinkedIn Campaign Manager is a Marketing Automation solution from Microsoft.

Companies worldwide use LinkedIn Campaign Manager, from small firms to large enterprises across 21+ industries.

Organizations such as Intuit, ABN AMRO, Cvent, Enverus and IFS UK & Ireland are recorded users of LinkedIn Campaign Manager for Marketing Automation.

Companies using LinkedIn Campaign Manager are most concentrated in Professional Services and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using LinkedIn Campaign Manager are most concentrated in United States, Netherlands and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of LinkedIn Campaign Manager across Americas, EMEA, and APAC.

Companies using LinkedIn Campaign Manager range from small businesses with 0-100 employees - 35.71%, to mid-sized firms with 101-1,000 employees - 35.71%, large organizations with 1,001-10,000 employees - 14.29%, and global enterprises with 10,000+ employees - 14.29%.

Customers of LinkedIn Campaign Manager include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified LinkedIn Campaign Manager customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.