List of Metadata Platform Customers
Metadata.io
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San Jose, 95110, CA,
United States
San Jose, 95110, CA,
United States
1 650-753-7077
Professional Services
190
$22M
Since 2010, our global team of researchers has been studying Metadata Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Metadata Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Metadata Platform for Account Based Marketing include: Zoom Communications, a United States based Professional Services organisation with 7438 employees and revenues of $4.87 billion, Juniper Networks United States, a United States based Construction and Real Estate organisation with 6800 employees and revenues of $2.65 billion, Okta, a United States based Professional Services organisation with 5914 employees and revenues of $2.61 billion, Zendesk, a United States based Professional Services organisation with 6000 employees and revenues of $2.55 billion, RingCentral, a United States based Professional Services organisation with 3900 employees and revenues of $2.52 billion and many others.
Contact us if you need a completed and verified list of companies using Metadata Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Metadata Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Appian | Professional Services | 2033 | $711M | United States | Metadata | Metadata Platform | Account Based Marketing | 2019 | n/a |
In 2019, Appian implemented Metadata Platform as an Account Based Marketing solution. The deployment is listed on Metadata's public customer roster and targeted Appian's marketing and demand generation functions within the professional services organization, aligning account centric advertising and campaign orchestration with Appian's go to market.
Metadata Platform was configured to manage account targeting, audience orchestration, programmatic ad delivery, creative testing, and automated campaign workflows consistent with Account Based Marketing capabilities. Configuration work emphasized account segmentation, scoring workflows, and campaign automation to sustain multi touch account engagement.
Governance was centered in marketing operations and sales alignment, establishing campaign approval workflows, account reporting, and lead routing into existing sales processes. The implementation reflects a cloud delivered Account Based Marketing architecture embedded in Appian's demand generation operations.
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Appian Software Italy | Professional Services | 100 | $10M | Italy | Metadata | Metadata Platform | Account Based Marketing | 2020 | n/a |
In 2020, Appian Software Italy deployed Metadata Platform for Account Based Marketing on its website, instrumenting the public site as the primary channel for account discovery and engagement. The implementation centralized ABM activities for marketing and sales stakeholders within the Italy operation and established the website as a primary signal source for account level intelligence.
Metadata Platform was configured to instrument web pages to capture account identification and intent signals, and to enable personalized web experiences and account scoring. Configuration work focused on tag based page instrumentation, event mapping to account profiles, and the deployment of account scoring logic to support demand generation and outbound prioritization.
Captured account signals were routed into existing marketing automation and CRM workflows to support lead enrichment, account prioritization, and coordinated outreach between marketing and sales. Operational coverage emphasized marketing, demand generation, and sales enablement teams, using web triggered events to feed account qualification and routing processes.
Governance centered on ABM playbooks and process alignment, with configuration controls for signal collection, account scoring thresholds, and routing rules. Rollout emphasized iterative configuration of intent signals on the website, and operationalizing workflows for marketing and sales to act on account level data.
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Armorblox | Professional Services | 125 | $17M | United States | Metadata | Metadata Platform | Account Based Marketing | 2019 | n/a |
In 2019 Armorblox deployed the Metadata Platform as an Account Based Marketing solution to support its marketing and demand generation efforts. The deployment is documented on Metadata's customer listings, confirming Armorblox's use of the Metadata Platform for account level campaign orchestration.
Configuration emphasized core Account Based Marketing capabilities available in the Metadata Platform, including audience and account selection logic, campaign orchestration, automated multi channel campaign templates, and account scoring workflows. Implementation activities focused on marketing operations configuration, segmentation rules, and template-based creative and landing orchestration to enable repeatable account campaigns.
The Metadata Platform was aligned with Armorblox's sales and marketing operating model, with operational ownership by marketing, demand generation, and revenue operations teams. Deployment scope covered marketing functions companywide at Armorblox and supported tighter alignment between marketing and sales for account activation.
Governance structures were established to standardize campaign approval workflows, naming conventions, and playbooks for account level campaign execution. The rollout prioritized process and operations changes within marketing operations rather than infrastructure replatforming.
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BigID | Professional Services | 1000 | $100M | United States | Metadata | Metadata Platform | Account Based Marketing | 2018 | n/a |
In 2018 BigID implemented Metadata Platform as an Account Based Marketing solution to scale marketing experiments and operationalize account-focused lead generation. The deployment emphasized integration with BigID’s existing tech stack and workflows, prioritizing experiment velocity and pipeline-oriented lead capture rather than a platform replacement narrative.
The initial Metadata Platform configuration concentrated on LinkedIn ads and LinkedIn Lead Gen Forms, using a target account list to provision three concurrent campaigns aligned to BigID’s three primary audiences. Campaign orchestration and automation reduced manual campaign setup in LinkedIn, enabling iterative content tests across audience segments and leveraging Metadata Platform capabilities for campaign templating, audience mapping, and automated ad execution.
Integrations implemented as part of the rollout included LinkedIn Lead Gen Forms for capture, and downstream handoffs into HubSpot and Salesforce for lead routing and CRM enrichment. Metadata Platform was used to match personal to business email addresses and enrich lead records before sending fully enriched leads to the Sales team, creating an automated account based marketing to sales workflow and preserving existing HubSpot and Salesforce processes.
Governance and operational ownership rested with the Marketing team, which centralized experimentation and content variation testing using the Metadata Platform while Sales consumed enriched leads through established CRM workflows. The campaigns produced notably strong performance, with several experiments delivering some of BigID’s best performing campaigns from the prior year, increased conversions from LinkedIn, and reduced time spent on manual campaign setup.
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Chili Piper | Professional Services | 190 | $20M | United States | Metadata | Metadata Platform | Account Based Marketing | 2019 | n/a |
In 2019 Chili Piper implemented the Metadata Platform as an Account Based Marketing solution to support targeted account engagement and campaign orchestration. The Metadata Platform deployment was positioned to centralize account level demand generation and align marketing execution with revenue objectives across the organization.
Implementation focused on standard Account Based Marketing capabilities including account selection and segmentation, audience activation and campaign orchestration, automated ad spend and creative variation workflows, and measurement and reporting for account level performance. The deployment emphasized configuration of account to contact matching and orchestration logic to ensure coordinated multi channel campaign execution and automated audience refresh cycles.
Operational scope for the Metadata Platform centered on marketing and revenue operations functions, with workflows designed to interface with sales engagement processes and campaign planning. Governance workstreams established campaign approval, targeting criteria, and data hygiene checkpoints to maintain account lists and campaign consistency across teams.
Chili Piper Metadata Platform Account Based Marketing integration intent and governance stressed coordinated marketing to sales handoffs, SLA driven routing, and centralized campaign governance to support repeatable account based workflows. The narrative reflects a platform oriented implementation to institutionalize account centric marketing and tie campaign execution into sales aligned business functions.
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Professional Services | 300 | $50M | United States | Metadata | Metadata Platform | Account Based Marketing | 2020 | n/a |
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Professional Services | 1100 | $140M | Australia | Metadata | Metadata Platform | Account Based Marketing | 2021 | n/a |
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Professional Services | 1000 | $189M | United States | Metadata | Metadata Platform | Account Based Marketing | 2018 | n/a |
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Professional Services | 30 | $4M | United States | Metadata | Metadata Platform | Account Based Marketing | 2019 | n/a |
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Professional Services | 325 | $20M | United States | Metadata | Metadata Platform | Account Based Marketing | 2018 | n/a |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Metadata Platform Coverage
Metadata Platform is a Account Based Marketing solution from Metadata.
Companies worldwide use Metadata Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Zoom Communications, Juniper Networks United States, Okta, Zendesk and RingCentral are recorded users of
Metadata Platform for Account Based Marketing.
Companies using Metadata Platform are most concentrated in Professional Services and Construction and Real Estate, with adoption spanning over 21 industries.
Companies using Metadata Platform are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Metadata Platform across Americas, EMEA, and APAC.
Companies using Metadata Platform range from small businesses with 0-100 employees - 20.45%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 29.55%, and global enterprises with 10,000+ employees - 0%.
Customers of Metadata Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Metadata Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.