List of N.Rich ABM Platform Customers
Since 2010, our global team of researchers has been studying N.Rich ABM Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased N.Rich ABM Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using N.Rich ABM Platform for Account Based Marketing include: Allianz, a Germany based Banking and Financial Services organisation with 156626 employees and revenues of $140.34 billion, Verizon, a United States based Communications organisation with 99400 employees and revenues of $134.79 billion, AT&T, a United States based Communications organisation with 146040 employees and revenues of $122.43 billion, Bank of America, a United States based Banking and Financial Services organisation with 213000 employees and revenues of $101.89 billion, BASF, a Germany based Life Sciences organisation with 111408 employees and revenues of $75.74 billion and many others.
Contact us if you need a completed and verified list of companies using N.Rich ABM Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The N.Rich ABM Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ABB Group | Manufacturing | 110860 | $32.9B | Switzerland | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2020 | n/a |
In 2020 ABB Group implemented the N.Rich ABM Platform from N.Rich Technologies Oy. The N.Rich ABM Platform was used to deliver Account Based Marketing capabilities, emphasizing targeted account selection, audience segmentation, account-level campaign orchestration, account-based advertising and consolidated account insights for marketing and sales functions.
The deployment centered on marketing, demand generation and sales alignment, embedding campaign orchestration, role-based access controls and account profile consolidation into existing account-based campaign processes. Governance changes emphasized defined ABM campaign approval workflows and marketing operations ownership of account segmentation and campaign execution. ABB Group is listed as a customer of N.Rich Technologies Oy for the N.Rich ABM Platform.
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Allianz | Banking and Financial Services | 156626 | $140.3B | Germany | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2021 | n/a |
In 2021 Allianz implemented N.Rich ABM Platform for Account Based Marketing, a deployment listed by the vendor with Allianz as a customer. The N.Rich ABM Platform was provisioned to support enterprise account targeting and programmatic B2B advertising workflows within Allianz marketing operations.
Implementation work centered on Account Based Marketing capabilities typical for the category, including account selection and scoring, audience orchestration, identity resolution and deterministic matching, campaign orchestration and delivery, and measurement and attribution modules. The N.Rich ABM Platform configuration emphasized campaign segmentation, creative delivery rules, and programmatic audience activation alongside analytics and reporting to inform account-centric campaign planning.
Operational coverage focused on marketing and demand generation teams with direct alignment to field sales and account teams, reflecting an Account Based Marketing deployment that ties campaign execution to account engagement workflows. Integrations were positioned around core marketing ecosystem touch points commonly required by this category, such as CRM synchronization, marketing automation data exchange, advertising network activation, and analytics or data warehouse feeds to centralize account signals and performance data.
Governance and process changes concentrated on account governance, campaign approval workflows, and data governance for audience targeting and consent management. Rollout and operating model emphasis aligned ABM orchestration with sales and marketing workflow orchestration to ensure campaign-to-account handoffs and operational control for ongoing account-based campaigns.
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AT&T | Communications | 146040 | $122.4B | United States | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2021 | n/a |
In 2021, AT&T implemented N.Rich ABM Platform, deploying N.Rich Technologies Oy's Account Based Marketing solution for account-centric B2B advertising and engagement. The implementation is listed by the vendor as a customer reference for AT&T, and the record associates the company, the application name N.Rich ABM Platform, and the Account Based Marketing category with marketing and commercial account activities.
The deployment emphasized core Account Based Marketing capabilities typical of the category, including account selection and segmentation, audience enrichment and profiling, programmatic audience delivery, campaign orchestration, and measurement instrumentation. Configuration work focused on centralized campaign management and reusable audience and creative templates to support targeted account programs and personalized creative delivery across digital channels.
Operational coverage was centered on AT&T marketing and demand generation functions that align ABM campaigns with commercial and enterprise sales account teams. Governance elements described in the implementation narrative centered on standardized audience taxonomies and campaign approval workflows to ensure consistent account targeting and attribution. The entry documents AT&T N.Rich ABM Platform Account Based Marketing as an operational tool for account-focused marketing and GTM orchestration.
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Banking and Financial Services | 213000 | $101.9B | United States | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2021 | n/a |
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Life Sciences | 111408 | $75.7B | Germany | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2019 | n/a |
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Healthcare | 53000 | $19.6B | United States | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2020 | n/a |
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Professional Services | 288300 | $60.5B | United States | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2020 | n/a |
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Manufacturing | 177000 | $45.1B | France | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2020 | n/a |
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Manufacturing | 98120 | $38.5B | Germany | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2020 | n/a |
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Professional Services | 22941 | $3.2B | Finland | N.Rich Technologies Oy | N.Rich ABM Platform | Account Based Marketing | 2019 | n/a |
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Buyer Intent: Companies Evaluating N.Rich ABM Platform
- Useready, a United States based Professional Services organization with 400 Employees
- Bank of Tampa, a United States based Banking and Financial Services company with 300 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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