List of Personica Customers
Fishbowl (formerly Personica)
2000 Duke Street Suite 300,
Alexandria, 22314, VA,
United States
Alexandria, 22314, VA,
United States
1 703-836-3421
Professional Services
150
$15M
Since 2010, our global team of researchers has been studying Personica customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Personica for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Personica for Customer Loyalty include: Miller's Ale House, a United States based Leisure and Hospitality organisation with 7500 employees and revenues of $1.00 billion, Au Bon Pain, a United States based Retail organisation with 4000 employees and revenues of $300.0 million, Smokey Bones, a United States based Leisure and Hospitality organisation with 1400 employees and revenues of $280.0 million, Il Fornaio, a United States based Leisure and Hospitality organisation with 850 employees and revenues of $170.0 million, ARK Restaurants, a United States based Retail organisation with 926 employees and revenues of $132.0 million and many others.
Contact us if you need a completed and verified list of companies using Personica, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Personica customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ARK Restaurants | Retail | 926 | $132M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2020 | n/a |
In 2020, ARK Restaurants implemented Personica to deliver Customer Loyalty capabilities on its public website. The deployment places Personica as the primary customer loyalty and guest engagement mechanism used to capture enrollments, profiles, and web-driven reward interactions.
Personica was configured to support core Customer Loyalty functional modules including enrollment and profile management, rewards accounting, campaign orchestration, and web-based couponing and points redemption workflows. Configuration emphasized web-native campaign execution and rule-based loyalty mechanics consistent with Customer Loyalty systems, enabling segmented offers and lifecycle messaging control.
The implementation centered on embedding Personica into ARK Restaurants website pages to manage customer session capture, enrollment flows, and online reward redemptions, with extension into marketing and store operations for program administration across ARK Restaurants US operations. Integration scope is focused on web channel instrumentation and administrative consoles for campaign delivery and member management.
Program governance was structured to align marketing ownership of campaign and rule configuration with operational handoffs for offer fulfillment and adjustments, using centralized administrative controls and web tagging to enforce policy and rollout sequencing. The ARK Restaurants Personica Customer Loyalty deployment emphasizes site-level guest engagement, program administration, and web-first loyalty interactions.
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Atlanta Bread Co | Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2020 | n/a |
In 2020, Atlanta Bread Co implemented Personica as its Customer Loyalty application on its website. The deployment uses Personica as a web hosted, customer facing module embedded in Atlanta Bread Co's public site to enable online member enrollment, account management, and digital reward delivery.
Personica provides standard Customer Loyalty capabilities including member enrollment, points accrual, configurable rewards rules, campaign management, and reporting dashboards. Operational control is exercised by the company through the Personica administrative console, with program configuration and rules driven workflows governing reward issuance and redemption, and web based data capture supporting customer engagement and program administration.
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Au Bon Pain | Retail | 4000 | $300M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2017 | n/a |
In 2017, Au Bon Pain deployed Personica to power Customer Loyalty on its consumer-facing website. The implementation focused on embedding Personica into web ordering and guest interaction flows to enable online enrollment and digital card functionality for repeat customers.
Personica was configured to support core Customer Loyalty capabilities typical of the category, including member enrollment and profile management, campaign and offer orchestration, personalized offer delivery, and loyalty balance tracking. Configuration emphasized web-based touchpoints, with campaign management and segmentation used by marketing and e-commerce teams to drive targeted promotions and retention workflows.
Operational responsibility was centered on digital commerce and marketing functions, with Personica instrumented in the website storefront and guest engagement layers to align online ordering behavior with loyalty status. Governance included centralized campaign approval and segment definitions to ensure consistent offer logic across web channels, while analytics and reporting modules provided the basis for ongoing campaign iteration.
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Austins Restaurant | Healthcare | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2020 | n/a |
In 2020, Austins Restaurant implemented Personica to manage its customer loyalty program. The deployment uses Personica as a Customer Loyalty application embedded on the restaurant website to capture guest enrollments and provide customer account access through austinsrestaurant.com.
Configuration centered on web-based enrollment, customer profile capture, and campaign orchestration, leveraging Personica capabilities typical of the Customer Loyalty category such as points and rewards management, segmentation, and digital coupon delivery. Setup was sized for a 10-employee single-site operator, emphasizing automated enrollment and targeted messaging workflows appropriate for a small hospitality business.
Technical integration is limited to website embedding and customer-facing web workflows, with Personica delivering the front-end loyalty widget and account pages accessible from the site. This implementation places operational control of loyalty enrollment and campaign execution within the restaurant’s existing digital channel rather than across external systems.
Operational scope covers marketing and guest services functions within the United States, centralizing customer data for campaign execution and consent management. Governance and day to day administration are handled by the restaurant’s operations and marketing staff who operate campaign schedules, manage customer opt-ins, and maintain profile data directly through Personica.
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Bartolomucciorporated | Leisure and Hospitality | 26 | $3M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2020 | n/a |
In 2020, Bartolomucciorporated implemented Personica as its Customer Loyalty application. The deployment is web first, with Personica embedded on the company website to capture guest enrollment, manage loyalty interactions, and present rewards to visitors. The implementation supports guest engagement and retention for this leisure and hospitality operator with 26 employees and a U.S. site presence.
Personica was configured to operate as a site-integrated loyalty platform, enabling customer profile management, points and rewards orchestration, and campaign segmentation consistent with Customer Loyalty functionality. The integration surface is the public website where enrollment prompts and reward offers are delivered, and operational ownership is placed with marketing and front-of-house teams, with governance focused on reward rules, campaign cadence, and captured customer data flows.
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Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2018 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2015 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2017 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2015 | n/a |
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Leisure and Hospitality | 14 | $2M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2018 | n/a |
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Buyer Intent: Companies Evaluating Personica
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Personica Coverage
Personica is a Customer Loyalty solution from Fishbowl (formerly Personica).
Companies worldwide use Personica, from small firms to large enterprises across 21+ industries.
Organizations such as Miller's Ale House, Au Bon Pain, Smokey Bones, Il Fornaio and ARK Restaurants are recorded users of
Personica for Customer Loyalty.
Companies using Personica are most concentrated in Leisure and Hospitality and Retail, with adoption spanning over 21 industries.
Companies using Personica are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Personica across Americas, EMEA, and APAC.
Companies using Personica range from small businesses with 0-100 employees - 86.08%, to mid-sized firms with 101-1,000 employees - 7.59%, large organizations with 1,001-10,000 employees - 6.33%, and global enterprises with 10,000+ employees - 0%.
Customers of Personica include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Personica customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.