List of PROS Smart CPQ Customers
PROS Holdings
3200 Kirby Drive Suite 600,
Houston, 77098, TX,
United States
Houston, 77098, TX,
United States
1 713-335-5105
Professional Services
1501
$362M
Since 2010, our global team of researchers has been studying PROS Smart CPQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PROS Smart CPQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PROS Smart CPQ for Configure Price Quote (CPQ) include: Cargill, a United States based Consumer Packaged Goods organisation with 155000 employees and revenues of $154.00 billion, Delta Air Lines, a United States based Transportation organisation with 103000 employees and revenues of $61.64 billion, Lufthansa Group, a Germany based Transportation organisation with 101709 employees and revenues of $41.36 billion, Qatar Airways, a Qatar based Transportation organisation with 55000 employees and revenues of $23.74 billion, WM, a United States based Professional Services organisation with 49500 employees and revenues of $19.70 billion and many others.
Contact us if you need a completed and verified list of companies using PROS Smart CPQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PROS Smart CPQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Moana | Transportation | 75 | $10M | French Polynesia | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2024 | n/a |
In 2024, Air Moana implemented PROS Smart CPQ to establish a Configure Price Quote (CPQ) capability for its commercial and sales operations. The deployment addressed quote creation and pricing workflows for the airline, aligning quote generation with fare and ancillary pricing for regional routes and commercial offers.
The implementation centered on PROS Smart CPQ core modules including catalog and fare configuration, guided selling, price and discount logic, quote creation and approval workflows, and quote-to-order orchestration consistent with Configure Price Quote (CPQ) functional patterns. The deployment was provisioned as a cloud SaaS instance leveraging PROS platform capabilities for centralized catalog management and price optimization, with automation of templated offers and approval routing to enforce commercial pricing rules.
Governance was organized around a centralized pricing stewardship model within Air Moana commercial leadership, updating sales workflows to require CPQ-driven quotes and defining approval thresholds and policy controls. Rollout followed a phased adoption path beginning with commercial sales users and extending to support staff involved in order processing, emphasizing standardized templates and centralized price lists to drive consistent quoting practices.
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Atlantic Aviation | Transportation | 1500 | $700M | United States | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2024 | n/a |
In 2024 Atlantic Aviation implemented PROS Smart CPQ to centralize Configure Price Quote (CPQ) capabilities for its commercial organization. The deployment established a consolidated quoting platform intended to support sales, revenue operations, and contract administration across the company.
The implementation of PROS Smart CPQ included core CPQ capabilities such as product configuration, a centralized pricing rules engine, guided selling, quote and proposal generation, and approval workflow orchestration. Configuration of price books, discounting policies, and template driven document generation were emphasized to standardize offer creation and reduce manual quote assembly.
Integration work focused on synchronizing account and opportunity data with customer relationship systems and aligning pricing and invoicing records with finance systems, using API based connectivity patterns to keep master data consistent. Operational coverage was centered on commercial and sales workflows, with the application serving as the authoritative source for configured offers and pricing decisions within the quoting lifecycle.
Governance for the rollout established centralized pricing stewardship and an approval matrix to control discounting and special pricing requests, accompanied by phased user onboarding and role based access to pricing models. Atlantic Aviation was identified among the cohort of new customers adopting the PROS Platform in 2024, reflecting PROS Smart CPQ adoption as part of the vendor s broader platform growth.
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Avalara | Professional Services | 4900 | $1.3B | United States | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2018 | n/a |
In 2018, Avalara implemented PROS Smart CPQ to standardize quote configuration and support its Configure Price Quote (CPQ) workflows. The implementation targeted product led sales motion for the Communications and Excise product portfolios and was positioned to support cross sell and upsell motions across channels, aligning with product and commercial strategies managed by Avalara product leadership.
PROS Smart CPQ was configured to centralize pricing and quote generation, enforce approval workflows, and manage complex product and pricing rules consistent with Configure Price Quote (CPQ) capabilities. Configuration work emphasized guided selling, reusable product bundles, and quote templates to accelerate the sales cycle, while product management retained ownership of roadmap, requirements, and prioritization through the SDLC process.
The CPQ deployment was integrated into Avalara's Quote to Cash operational chain, explicitly connecting PROS Smart CPQ with Zuora for billing orchestration and NetSuite for financial and order management. Operational scope included sales, product, engineering, finance, compliance, and customer marketing teams, and the solution supported integration of acquired business units into shared commercial processes.
Governance for the implementation was product driven, using agile delivery practices and tools such as Jira and Confluence with product owner responsibilities articulated by Avalara leadership. The rollout emphasis was on alignment between executive, product, engineering and commercial stakeholders, creation of multi year product roadmaps, and adoption planning for shared services after acquisitions.
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Cargill | Consumer Packaged Goods | 155000 | $154.0B | United States | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2025 | n/a |
In 2025 Cargill implemented PROS Smart CPQ to standardize Configure Price Quote (CPQ) capabilities for its global sales organization. The deployment aligned with a multi-year shift from product-line selling to a cross-product, regional sales model and leveraged an established partnership with PROS to make the application a central sales execution platform.
The PROS Smart CPQ implementation centered on unified quoting and pricing functionality, using a common data model to deliver consistent quote creation, price guidance, and approval workflows across regions. Core Configure Price Quote (CPQ) capabilities were configured to support cross-product bundles, standardized pricing rules, and user-friendly quote templates, enabling repeatable configuration and pricing processes.
Architecturally the implementation was embedded into Cargill Digital workflows and the companywide unified data model, providing a single source of truth for price and product attributes used in quoting. Operational coverage spanned multiple business units and regional sales organizations, reflecting the platform role of PROS Smart CPQ within Cargill’s broader sales stack rather than a point tool for a single line of business.
Governance emphasized data stewardship and change management to drive adoption, with Cargill Digital applying lessons from prior PROS deployments to shape rollout sequencing and training approaches. The long-term partnership with PROS supported incremental scaling and configuration governance, enabling consistent policy enforcement for pricing and approvals across regions.
Outcomes reported by Cargill include improved efficiency in quote and price execution, higher adoption of standardized quoting processes, and a strengthened ability to execute on the company’s digital sales strategy. PROS Smart CPQ served as a core Configure Price Quote (CPQ) platform to meet growing internal expectations for consistent, cross-product selling.
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Delta Air Lines | Transportation | 103000 | $61.6B | United States | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2017 | n/a |
In 2017, Delta Air Lines implemented PROS Smart CPQ as its Configure Price Quote (CPQ) solution, embedding the PROS Smart CPQ application into its Salesforce footprint that included Sales Cloud and Service Cloud. The engagement was developer led across the project life cycle, with hands on development, sandbox management for Dev and UAT, and promotion of artifacts into production environments. Delta Air Lines PROS Smart CPQ Configure Price Quote (CPQ) was positioned to support Sales and Service business functions via native Salesforce integration points.
Development and configuration work centered on custom automation and user interface modernization, including Apex triggers, Visualforce pages, and the creation of multiple custom Apex classes and controller extensions. Teams built modern Enterprise Lightning Apps using Lightning Design System, Lightning App Builder, and Lightning Components, and upgraded selected applications from Salesforce Classic to Lightning Experience to improve interaction and UI richness. Implementation also leveraged Lightning process builder flows, Connect API, Chatter, and quick actions to orchestrate approvals, quote generation, and service interactions within the Salesforce ecosystem.
The technical architecture incorporated bi directional API integration patterns, with Apex controllers making external REST and SOAP calls to retrieve data and functionality from third party APIs and internal systems. Web services were implemented to expose and consume quote, pricing, and product configuration data, enabling PROS Smart CPQ to act as the pricing and quoting engine while Sales Cloud and Service Cloud provided CRM context and transaction management. Components were styled with CSS and design parameters to ensure a consistent Lightning look and feel when rendering external data inside Lightning components.
Operational governance emphasized sandbox segregation for development and UAT, and structured lifecycle practices for component promotion and testing across environments. The implementation work included component level design for reuse and extension, and integration patterns that maintained clear boundaries between PROS Smart CPQ quote orchestration and Salesforce CRM process flows. The narrative documents Delta Air Lines PROS Smart CPQ Configure Price Quote (CPQ) implementation as a tightly integrated CPQ deployment focused on UI modernization, API driven integrations, and Salesforce native automation.
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Utilities | 3119 | $14.2B | Netherlands | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2021 | n/a |
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Professional Services | 8000 | $1.5B | France | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2025 | Deloitte Central Europe |
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Transportation | 1000 | $80M | Laos | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2024 | n/a |
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Transportation | 101709 | $41.4B | Germany | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2025 | n/a |
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Transportation | 55000 | $23.7B | Qatar | PROS | PROS Smart CPQ | Configure Price Quote (CPQ) | 2018 | n/a |
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Buyer Intent: Companies Evaluating PROS Smart CPQ
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating PROS Smart CPQ. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating PROS Smart CPQ for Configure Price Quote (CPQ) include:
- Les Schwab Tire Centers, a United States based Retail organization with 7000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Les Schwab Tire Centers | Retail | 7000 | $3.0B | United States | 2026-01-08 |
FAQ - APPS RUN THE WORLD PROS Smart CPQ Coverage
PROS Smart CPQ is a Configure Price Quote (CPQ) solution from PROS.
Companies worldwide use PROS Smart CPQ, from small firms to large enterprises across 21+ industries.
Organizations such as Cargill, Delta Air Lines, Lufthansa Group, Qatar Airways and WM are recorded users of
PROS Smart CPQ for Configure Price Quote (CPQ).
Companies using PROS Smart CPQ are most concentrated in Consumer Packaged Goods, Transportation and Professional Services, with adoption spanning over 21 industries.
Companies using PROS Smart CPQ are most concentrated in United States, Germany and Qatar, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of PROS Smart CPQ across Americas, EMEA, and APAC.
Companies using PROS Smart CPQ range from small businesses with 0-100 employees - 14.29%, to mid-sized firms with 101-1,000 employees - 14.29%, large organizations with 1,001-10,000 employees - 28.57%, and global enterprises with 10,000+ employees - 42.86%.
Customers of PROS Smart CPQ include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified PROS Smart CPQ customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Configure Price Quote (CPQ).