List of RedEye Marketing Automation Customers

Red Eye International

Crewe Hall Farm,
Crewe, CW1 5UE,
United Kingdom

https://www.redeye.com/

44 12 7084-8490

Professional Services

168

$16M

Since 2010, our global team of researchers has been studying RedEye Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased RedEye Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using RedEye Marketing Automation for Marketing Automation include: Betfred, a United Kingdom based Leisure and Hospitality organisation with 10000 employees and revenues of $13.00 billion, Travis Perkins, a United Kingdom based Distribution organisation with 17000 employees and revenues of $6.55 billion, Travis Perkins, a United Kingdom based Distribution organisation with 17594 employees and revenues of $6.22 billion, RWE/NPower, a United Kingdom based Utilities organisation with 5700 employees and revenues of $2.39 billion, William Hill, a United Kingdom based Professional Services organisation with 12000 employees and revenues of $1.60 billion and many others.

Contact us if you need a completed and verified list of companies using RedEye Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.

The RedEye Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight Source
Betfred	Leisure and Hospitality	10000	$13.0B	United Kingdom	RedEye	RedEye Marketing Automation	Marketing Automation	2014	n/a	Betfred implemented RedEye Marketing Automation in 2014 to centralize Marketing Automation for CRM, loyalty and campaign orchestration across retail and remote channels. The deployment anchored marketing operations to a single application, RedEye Marketing Automation, with an explicit focus on loyalty program execution and event driven campaign management for customer acquisition and retention. Configuration work centered on loyalty and membership workflows, including the Betfred Membership retail sign up program and VIP loyalty program automation. Functional capabilities implemented included segmented campaign orchestration, event driven messaging, code generation and redemption management, and compliance controls to meet fast changing regulatory and ethical requirements in gambling retail and remote channels. Operational coverage extended across retail stores, call centre operations and sports events betting environments, with coordinated campaign execution and code distribution in-store and via remote channels. The CRM practice included use and coordination with third party marketing technology providers and CRM platforms, cited systems included IBM Silverpop Engage, mGage, Textlocal and Redeye Contour, and campaign production workflows involved traditional print media suppliers for multi-channel delivery. Governance and process changes included establishment of a dedicated CRM team, cross functional liaison with compliance, business intelligence, IT, customer services and trading, and central management of CRM budget and campaign approval processes. Outcomes documented in the program included year on year revenue increases attributed to loyalty activity exceeding 40 million pounds and secure distribution and redemption of around one million individual promotional codes during fiscal year 2014 to 2015.
Butlins Skyline Ltd.	Leisure and Hospitality	3600	$260M	United Kingdom	RedEye	RedEye Marketing Automation	Marketing Automation	2009	n/a	In 2009, Butlins Skyline Ltd. deployed RedEye Marketing Automation on its website, establishing RedEye Marketing Automation as the primary Marketing Automation tool for marketing and customer engagement. The implementation placed RedEye Marketing Automation at the center of Butlins Skyline Ltd. digital campaign operations for email and on-site engagement, using the application to coordinate customer outreach across the companys web channel. The deployment focused on core Marketing Automation functional modules, configured for campaign orchestration, email marketing, customer segmentation, real-time behavioral tracking, on-site personalization, and automated lifecycle workflows. RedEye Marketing Automation was configured to run scheduled and triggered campaigns, manage audience segments, and execute personalization rules tied to on-site behaviors and email interactions. Integration scope was intentionally concentrated on the Butlins website, where RedEye Marketing Automation captured visitor behavior and triggered communications and personalization logic. Operational ownership rested with the marketing and digital teams who used the platform to author campaigns, define segments, and manage message templates, aligning web interactions with outbound email sequences. Governance was structured around marketing operations practices, with configuration controls for segmentation and campaign activation and process workflows for campaign approval and content management. The implementation emphasized centralized campaign orchestration through RedEye Marketing Automation, connecting website event data to automated engagement workflows without named external system integrations documented in the source notes.
Esure Group	Insurance	1652	$1.0B	United Kingdom	RedEye	RedEye Marketing Automation	Marketing Automation	2014	n/a	In 2014 Esure Group implemented RedEye Marketing Automation on their website to centralize digital campaign orchestration and on-site customer engagement. RedEye Marketing Automation was configured to run email campaign workflows, audience segmentation, behavioural tracking and on-site personalization modules, with the full deployment focused on web-triggered capture and campaign execution consistent with Marketing Automation use cases. Operationally the implementation connected RedEye Marketing Automation to Esure Group’s public website to capture behavioural signals, manage email templates and schedule multi-step campaign orchestration that supports marketing and digital engagement functions. Governance was established around campaign templates, audience segmentation rules and scheduled send windows, aligning marketing workflows and approval steps to ensure consistent campaign operations.
	Insurance	1500	$1.1B	United Kingdom	RedEye	RedEye Marketing Automation	Marketing Automation	2014	n/a
	Banking and Financial Services	1689	$286M	United Kingdom	RedEye	RedEye Marketing Automation	Marketing Automation	2014	n/a
	Retail	206	$29M	United Kingdom	RedEye	RedEye Marketing Automation	Marketing Automation	2018	n/a
	Retail	1820	$380M	France	RedEye	RedEye Marketing Automation	Marketing Automation	2013	n/a
	Utilities	5700	$2.4B	United Kingdom	RedEye	RedEye Marketing Automation	Marketing Automation	2004	n/a
	Banking and Financial Services	1350	$411M	United Kingdom	RedEye	RedEye Marketing Automation	Marketing Automation	2014	n/a
	Retail	200	$131M	United Kingdom	RedEye	RedEye Marketing Automation	Marketing Automation	2017	n/a

Showing 1 to 10 of 13 entries

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