List of SABRE Red 360 Customers
SABRE
3150 Sabre Drive,
Southlake, 76092, TX,
United States
Southlake, 76092, TX,
United States
1 682-605-1000
Professional Services
4650
$2.8B
Since 2010, our global team of researchers has been studying SABRE Red 360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SABRE Red 360 for Reservation and Booking Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SABRE Red 360 for Reservation and Booking Management include: BCBG Max Azria Group, a United States based Retail organisation with 5000 employees and revenues of $20.00 billion, LATAM Airlines Group, a Chile based Transportation organisation with 36477 employees and revenues of $12.36 billion, WestJet Airlines, a Canada based Transportation organisation with 15000 employees and revenues of $2.20 billion, Protravel International, a United States based Leisure and Hospitality organisation with 1150 employees and revenues of $276.0 million, Christopheron Business Travel, a United States based Healthcare organisation with 382 employees and revenues of $55.0 million and many others.
Contact us if you need a completed and verified list of companies using SABRE Red 360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the ERP Services and Operations software purchases.
The SABRE Red 360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of ERP Services and Operations software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Atlas Travel | Leisure and Hospitality | 168 | $39M | United States | SABRE | SABRE Red 360 | Reservation and Booking Management | 2019 | n/a |
In 2019, Atlas Travel implemented SABRE Red 360 for Reservation and Booking Management to support its Global Travel Management practice for a diversified portfolio of corporate travel accounts. The deployment centralizes reservation workflows and itinerary management across the agency's booking operations, enabling PNR creation, fare shopping and ticketing inside the SABRE Red 360 agent desktop. SABRE Red 360 serves as the primary operational system for booking fulfillment and reservation lifecycle management used by client-facing agents and account managers.
Automation and operational consistency are delivered through Sabre Scripts, with Atlas Travel using scripting to standardize transactional flows inside SABRE Red 360, while Outlook is used for client communications and Word and Excel are used for documentation and account-level spreadsheets, reflecting that Sabre Scripts, Outlook, Word and Excel are all utilized for day to day operations. Governance is organized around script libraries, desktop configuration standards and agent workflow training to enforce corporate travel policies and streamline booking and post-booking processes for corporate accounts.
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Bahwan Travel Agencies | Professional Services | 150 | $15M | Oman | SABRE | SABRE Red 360 | Reservation and Booking Management | 2024 | n/a |
In 2024, Bahwan Travel Agencies renewed its strategic technology agreement with Sabre and continued use of SABRE Red 360 for Reservation and Booking Management. The renewal reaffirms access to Sabre’s intelligent platform and portfolio to support Bahwan Travel Agencies operations in the Sultanate of Oman and the wider region, following the announcement at the Arabian Travel Market.
SABRE Red 360 is used to centralize content aggregation, fare shopping and pricing, booking and PNR management, itinerary assembly, and ancillary retailing capabilities common to Reservation and Booking Management implementations. Configuration focuses on supplier content surfacing and agent-facing merchandising workflows to enable curated package composition and personalized quoting by reservations and product teams.
The implementation surfaces marketplace content from over 400 airlines, 1.6 million lodging options, and a broad set of tour, rail, car, and cruise providers, enabling multi-supplier offer construction across air, hotel, ground transport, and cruise. Operational coverage extends to front-office reservation agents and package product teams in Muscat and regional operations, consolidating booking and distribution workflows on the SABRE Red 360 platform.
Governance continues under the renewed strategic agreement with Sabre, preserving access to expanded data and content streams that allow Bahwan Travel Agencies to curate and offer personalized travel packages. Those capabilities provide clients with greater choice and are explicitly positioned to enhance the overall travel experience for customers.
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BCBG Max Azria Group | Retail | 5000 | $20.0B | United States | SABRE | SABRE Red 360 | Reservation and Booking Management | 2005 | n/a |
In 2005, BCBG Max Azria Group implemented SABRE Red 360 for Reservation and Booking Management to centralize corporate travel booking and event accommodation logistics. SABRE Red 360 was provisioned to support corporate travel and itinerary creation for employees and management, operating alongside Axiom, the American Express Business Travel booking portal used by the travel team.
The deployment focused on day to day reservation workflows, including creation and management of passenger name records, hotel booking and verification of multiple room blocks for seasonal markets, and processing of corporate travel requests. The travel team handled approximately 75 to 100 travel requests daily from all employee levels and management, with an individual contributor managing roughly 30 percent of that volume, indicating a centralized operations model for booking intake, validation, and confirmation.
Operational coverage included corporate travel and event logistics across the organization, with governance tasks centered on room block verification and coordination for attending employees. Configuration emphasized booking workflow orchestration, corporate policy enforcement within reservation workflows, and parallel use of SABRE Red 360 and the Axiom portal for agency and corporate bookings, aligning system capabilities with travel procurement and employee travel approval processes.
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Christopheron Business Travel | Healthcare | 382 | $55M | United States | SABRE | SABRE Red 360 | Reservation and Booking Management | 2025 | n/a |
In 2025, Christopherson Business Travel implemented SABRE Red 360 as part of a multi year agreement that establishes Sabre as its primary distribution technology partner. This deployment is positioned within the Reservation and Booking Management category to centralize content access and modernize travel retailing across Christopherson's service portfolio. The program aligns Sabre's unified, AI powered content marketplace with Christopherson's proprietary Andavo platform to accelerate content normalization and intelligent shopping.
Implementation scope includes SABRE Red 360 for agent workflows and faster, content rich shopping in a customizable interface, Sabre APIs to retrieve multi source content including NDC offers, Automated Exchanges and Refunds to simplify post booking servicing, Trip Proposal for branded itinerary generation, Market Intelligence for performance insights, and Agency Retailer to support flexible distribution models. Configuration emphasizes modular activation, allowing individual capabilities to be provisioned without wholesale system changes. Automation is applied to servicing and exchanges to reduce manual effort and standardize post booking workflows.
Sabre's cloud native infrastructure and partner ready architecture are used to ingest and normalize multi source content at scale and to orchestrate real time data flows. Christopherson powers its proprietary Andavo platform via Sabre APIs while continuing to use SABRE Red 360 as the desktop for agent interactions, reflecting a dual integration model that separates content orchestration from agent workflow. The integration footprint covers air, hotel, rail and ground content through standardized API access and real time orchestration.
Operational scope spans Christopherson's corporate travel management operations across multiple market sectors and supports client program management, booking and servicing teams, and agency retailing. Governance emphasizes phased rollout and API driven connectivity to enable controlled activation of modules while preserving existing agent processes. Technology ownership is coordinated between Christopherson's platform team and Sabre provisioning to support extensibility and faster integrations.
Christopherson stated the initiative will enhance efficiency, improve service delivery, strengthen its client offering and elevate the traveler experience through unified content access and intelligent automation. Sabre describes the architecture as enabling smarter shopping, automated servicing and simplified access to multi source inventory.
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ISON Travel | Professional Services | 60 | $9M | United Kingdom | SABRE | SABRE Red 360 | Reservation and Booking Management | 2024 | n/a |
In 2024, ISON Travel implemented SABRE Red 360 within its Reservation and Booking Management environment as part of a multi-year agreement with Sabre to support the company’s expansion into the US market. ISON Travel is a UK-based corporate travel management company integrating Sabre technology to centralize booking workflows and to access Sabre’s Travel Marketplace.
The implementation combines SABRE Red 360 with Automation Hub to configure core booking management capabilities, including booking management, PNR documentation handling, schedule change orchestration, and automated ticketing workflows. Automation Hub is applied to reduce manual and repetitive agent tasks, enabling automatic management of routine processes and lowering agent time on operational tasks, with reported savings up to 72% of agents’ time.
The deployment leverages Sabre’s multi-source platform and Travel Marketplace to ingest traditional GDS content alongside NDC and low-cost carrier content, creating a dynamic merchandising layer within the Reservation and Booking Management stack. Operational coverage prioritizes agency operations and customer service agents in the UK while enabling product and distribution support for planned US expansion, aligning booking, merchandising, and schedule management workflows.
Governance began with discovery and face-to-face planning workshops, progressing to a phased rollout under the multi-year agreement to align operational processes and service standards. The engagement is positioned to streamline agent workflows, expand global market access through Sabre’s Travel Marketplace, and preserve transparency and choice for client itineraries.
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Transportation | 36477 | $12.4B | Chile | SABRE | SABRE Red 360 | Reservation and Booking Management | 2024 | n/a |
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Leisure and Hospitality | 1150 | $276M | United States | SABRE | SABRE Red 360 | Reservation and Booking Management | 2019 | n/a |
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Professional Services | 500 | $17M | Taiwan | SABRE | SABRE Red 360 | Reservation and Booking Management | 2023 | n/a |
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Transportation | 15000 | $2.2B | Canada | SABRE | SABRE Red 360 | Reservation and Booking Management | 2024 | n/a |
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Showing 1 to 9 of 9 entries
Buyer Intent: Companies Evaluating SABRE Red 360
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SABRE Red 360. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SABRE Red 360 for Reservation and Booking Management include:
- Pop Mld Bulgaria, a Bulgaria based Manufacturing organization with 10 Employees
- Look Ahead Care and Support, a United Kingdom based Non Profit company with 1093 Employees
- Atlas Travel, a United States based Leisure and Hospitality organization with 168 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Pop Mld Bulgaria | Manufacturing | 10 | $1M | Bulgaria | 2025-10-29 |
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Look Ahead Care and Support | Non Profit | 1093 | $202M | United Kingdom | 2024-10-25 |
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Atlas Travel | Leisure and Hospitality | 168 | $39M | United States | 2024-09-20 |
FAQ - APPS RUN THE WORLD SABRE Red 360 Coverage
SABRE Red 360 is a Reservation and Booking Management solution from SABRE.
Companies worldwide use SABRE Red 360, from small firms to large enterprises across 21+ industries.
Organizations such as BCBG Max Azria Group, LATAM Airlines Group, WestJet Airlines, Protravel International and Christopheron Business Travel are recorded users of
SABRE Red 360 for Reservation and Booking Management.
Companies using SABRE Red 360 are most concentrated in Retail, Transportation and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using SABRE Red 360 are most concentrated in United States, Chile and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SABRE Red 360 across Americas, EMEA, and APAC.
Companies using SABRE Red 360 range from small businesses with 0-100 employees - 11.11%, to mid-sized firms with 101-1,000 employees - 44.44%, large organizations with 1,001-10,000 employees - 22.22%, and global enterprises with 10,000+ employees - 22.22%.
Customers of SABRE Red 360 include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SABRE Red 360 customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Reservation and Booking Management.