List of Sage CRM Customers
Sage
C23-5 & 6 Cobalt Park Way Cobalt Business Park,
Newcastle Upon Tyne, NE28 9EJ,
United Kingdom
Newcastle Upon Tyne, NE28 9EJ,
United Kingdom
44 19 1479-5955
Professional Services
11094
$3.3B
Since 2010, our global team of researchers has been studying Sage CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sage CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sage CRM for CRM include: Veolia, a France based Utilities organisation with 202332 employees and revenues of $49.17 billion, Mitie, a United Kingdom based Professional Services organisation with 76000 employees and revenues of $6.86 billion, Musgrave, a Ireland based Distribution organisation with 45000 employees and revenues of $5.00 billion, Veolia UK, a United Kingdom based Utilities organisation with 14000 employees and revenues of $4.13 billion, Volkswagen Financial Services UK, a United Kingdom based Insurance organisation with 1159 employees and revenues of $3.66 billion and many others.
Contact us if you need a completed and verified list of companies using Sage CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Sage CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1st Locate (UK) | Professional Services | 302 | $15M | United Kingdom | Sage | Sage CRM | CRM | 2013 | n/a |
In 2013, 1st Locate (UK) implemented Sage CRM as its CRM to support debt recovery operations. The deployment established Sage CRM as the central client database used by debt recovery agents in Malton to manage records for both business and professional clients, driving outbound contact workflows to arrange reasonable installment arrangements and log engagement activity. Sage CRM functioned as the primary application for contact management, activity tracking, and case handling within the recovery process.
Configuration centered on contact and case management modules, with structured fields and workflow stages to capture repayment proposals, installment schedules, and call outcomes. The implementation incorporated integrations with Experian and Companies House for data enrichment and company verification, these external data sources were used to supplement client records and improve contact accuracy. Operational scope was focused on the debt recovery team and related collections activities, with governance practices emphasizing scripted outreach, documented payment arrangements, and case resolution tracking within Sage CRM.
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Aluline Group | Manufacturing | 28 | $4M | United Kingdom | Sage | Sage CRM | CRM | 2015 | n/a |
In 2015 Aluline Group implemented Sage CRM to centralize customer-facing operations and formalize account management, using the application as the company CRM for customer service and administrative workflows. The deployment targeted day-to-day customer interactions and order handling at the company level, reflecting use by front office staff responsible for meeting clients, answering and directing calls, and handling email and face to face enquiries.
Sage CRM was configured to support contact and account setup, customer verifications, quote and proforma invoice workflows, and order processing. Functional capabilities emphasized in the implementation include contact management, account provisioning, case handling for complaints and enquiries, and price and delivery information management, aligning CRM records with the team responsibilities for sending and following up proforma invoices.
The Sage CRM environment operated alongside Sage 50 for financial and invoicing continuity, and alongside the Glenigan and Barbour ABI business analyst platforms for new business lead generation, reflecting explicit integration points between CRM, finance, and lead sources. Operational scope covered customer service and administrative roles, with CRM records used to log enquiries, verify customers, and track orders through to invoicing coordination with Sage 50.
Governance and process changes centered on standardizing workflows for new customer account creation, order entry, proforma issuance and follow up, and structured complaint resolution, with user role controls allocated to customer service and administrator profiles. The implementation emphasized CRM driven service and sales support processes, preserving auditable customer verification steps and aligning front office procedures with financial posting through the Sage 50 integration.
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British Car Auctions | Automotive | 7358 | $3.1B | United Kingdom | Sage | Sage CRM | CRM | 2012 | n/a |
In 2012, British Car Auctions implemented Sage CRM as its central CRM platform. The Sage CRM deployment concentrated on CRM functions supporting sales, account management, and marketing operations at the Farnham site.
Configuration and modules emphasized Sage Sales Logic for marketing campaign management, account and lead workflows, and web application user interface testing. The implementation included support for mobile application testing across Android and iOS devices, cross browser validation for Internet Explorer, Netscape Navigator, Mozilla and Google Chrome, and scripted automation for UI regression using Selenium WebDriver with TestNG and JUnit frameworks.
The technical architecture incorporated a WCF service layer with a combination of synchronous and asynchronous service calls, SOAP based interfaces validated through SOAP UI, and batch data exchange with AS400 iSeries via import and export processes. Component level functional testing covered WCF services, and integration testing spanned multiple environments to validate end to end data flows between Sage CRM and backend systems.
Project governance and test process were driven by agile ceremonies and formal acceptance activities, with System Test Analysts identifying key test scenarios from user stories and acceptance criteria, expanding them into executable test cases, and coordinating UAT and Operational Acceptance Testing. Defect tracking and test suite management used Quality Centre ALM, test automation was used to reduce manual regression effort, and the team conducted sprint refinement, planning, review and retrospective sessions while mentoring junior test analysts.
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Browns Food Group | Manufacturing | 1300 | $246M | United Kingdom | Sage | Sage CRM | CRM | 2014 | n/a |
In 2014, Browns Food Group implemented Sage CRM as its CRM platform. Deployment operated in an on-premise server environment where group IT monitored application services and maintained a SQL Server back end to support the application.
Operational support for Sage CRM focused on user account management and incident resolution, with staff performing SQL Server querying to diagnose data and access issues and restarting services to restore functionality. Sage CRM was used to support core CRM business functions, including contact management, sales pipeline workflows and service case handling, aligning with standard CRM category capabilities for sales and customer service operations.
The CRM ran alongside Sage 1000 ERP in the group environment, enabling operational integrations and cross-system support tasks between ERP and CRM records. Governance and run practices emphasized service monitoring, documented service restart procedures and SQL-based diagnostics as part of the Group Systems Support Assistant responsibilities for supporting both ERP and CRM systems.
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Dura Composites | Distribution | 100 | $21M | United Kingdom | Sage | Sage CRM | CRM | 2015 | n/a |
In 2015 Dura Composites implemented Sage CRM as its CRM to centralize sales enquiry handling and contact management for the UK distribution business. Operational ownership was assigned to a receptionist and office administrator who maintained and managed Sage CRM from March 2015 to August 2016, providing day to day administration and user support for the system.
Sage CRM was configured to support sales enquiry allocation and lead management, contact and account records, outbound call activity logging, and email and mail campaign execution. The system produced scheduled weekly and monthly CRM reports, and was used to allocate incoming sales enquiries to field and internal sales resources while tracking outreach activities such as calling potential customers.
Operational scope included sales and marketing workflows and front office administration, with the office administrator acting as the primary system steward responsible for data hygiene, campaign sends, and report cadence. Governance practices observed included a single administrator model for ongoing configuration and reporting, and workflow rules for enquiry allocation and activity logging implemented inside Sage CRM to standardize how sales leads and communications were recorded.
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Manufacturing | 105 | $20M | United Kingdom | Sage | Sage CRM | CRM | 2015 | n/a |
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Manufacturing | 7000 | $2.4B | United States | Sage | Sage CRM | CRM | 2007 | n/a |
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Retail | 100 | $21M | United Kingdom | Sage | Sage CRM | CRM | 2015 | n/a |
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Leisure and Hospitality | 150 | $15M | South Africa | Sage | Sage CRM | CRM | 2013 | n/a |
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Transportation | 1779 | $235M | United Kingdom | Sage | Sage CRM | CRM | 2016 | n/a |
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Showing 1 to 10 of 26 entries
Buyer Intent: Companies Evaluating Sage CRM
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Sage CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Sage CRM for CRM include:
- Portwest, a Ireland based Manufacturing organization with 5100 Employees
- Bharti Tele Ventures, a India based Communications company with 100 Employees
- Datos Insights, a United States based Professional Services organization with 100 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Portwest | Manufacturing | 5100 | $1.1B | Ireland | 2025-10-26 |
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Bharti Tele Ventures | Communications | 100 | $10M | India | 2025-10-21 |
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Datos Insights | Professional Services | 100 | $10M | United States | 2025-02-04 |
FAQ - APPS RUN THE WORLD Sage CRM Coverage
Sage CRM is a CRM solution from Sage.
Companies worldwide use Sage CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Veolia, Mitie, Musgrave, Veolia UK and Volkswagen Financial Services UK are recorded users of
Sage CRM for CRM.
Companies using Sage CRM are most concentrated in Utilities, Professional Services and Distribution, with adoption spanning over 21 industries.
Companies using Sage CRM are most concentrated in France, United Kingdom and Ireland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Sage CRM across Americas, EMEA, and APAC.
Companies using Sage CRM range from small businesses with 0-100 employees - 15.38%, to mid-sized firms with 101-1,000 employees - 34.62%, large organizations with 1,001-10,000 employees - 34.62%, and global enterprises with 10,000+ employees - 15.38%.
Customers of Sage CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Sage CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.