List of Salesforce Customer Data Platform Customers
Salesforce
Salesforce Tower 415 Mission Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-901-7000
Professional Services
83334
$41.5B
Since 2010, our global team of researchers has been studying Salesforce Customer Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Customer Data Platform for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Customer Data Platform for Customer Data Platform include: Shell, a United Kingdom based Oil, Gas and Chemicals organisation with 96000 employees and revenues of $284.31 billion, BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, Currys, a United Kingdom based Retail organisation with 24000 employees and revenues of $11.25 billion, Norwegian Cruise Line, a United States based Transportation organisation with 38900 employees and revenues of $8.00 billion, Minor Hotel Group, a Thailand based Leisure and Hospitality organisation with 42180 employees and revenues of $4.31 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce Customer Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Customer Data Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BP | Oil, Gas and Chemicals | 100500 | $189.2B | United Kingdom | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2022 | n/a |
In 2022, bp implemented Salesforce Customer Data Platform to embed AI-generated summaries into its customer service workflow, leveraging a Customer Data Platform approach to unify CRM, AI, and customer data across support channels. The deployment focuses on accelerating agent onboarding to cases for a support operation that handles roughly 1.7 million support calls per year.
The implementation leverages Einstein 1 Service and Einstein AI alongside Service Cloud and Service Cloud Einstein to automate creation of succinct Work Summaries from bot conversations and live interactions. Einstein 1 Service generates short synopses of app chat bot transcripts and automatically summarizes live interactions to create a searchable historical account that agents and managers can review, reducing the need to read full call and chat transcripts.
Architecturally the solution keeps data inside the customer’s Salesforce org through Einstein’s trust layer security while using OpenAI models to perform transcript summarization based on customer data. Initial adoption and deployment work occurred in a sandbox environment using masked data, and bp worked with Salesforce Professional Services and Accenture to pilot generative AI use cases and accelerate time to value.
Operationally the rollout targets contact center agents and customer service managers, changing the case intake workflow so agents receive AI-generated summaries instead of lengthy transcripts. bp reports that Einstein chat summaries could save nearly 4k hours for agents, and the configuration centers on automated summarization, historical interaction capture, and governance through masked sandbox testing and partner-led adoption planning.
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Currys | Retail | 24000 | $11.3B | United Kingdom | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2019 | n/a |
In 2019 Currys implemented Salesforce Customer Data Platform to consolidate customer data and improve the customer experience. The Salesforce Customer Data Platform was operated by the marketing organization to support customer profile consolidation, audience segmentation, and activation for multi-channel campaign planning across PPC, SEO, social media, display, video, email, TV, press, out of home, and onsite channels.
Configuration focused on data management and customer profile unification, enabling identity resolution, persistent customer identifiers, segmented audience builds, and activation workflows for campaign orchestration. The implementation supported data feeding into campaign execution pipelines and measurement workflows, aligning CRM and marketing automation use cases with centralized customer records.
Integrations included ingestion of analytics and measurement sources, explicitly leveraging Adobe and Google Analytics data plus econometrics inputs for campaign analysis. Operational ownership sat with the senior digital marketing function, which oversaw campaign strategy, budgeting, media planning, execution, optimisation, and measurement while using Salesforce Customer Data Platform to inform audience selection and onsite personalization.
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Lotus's (Thailand) | Retail | 3200 | $500M | Thailand | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2022 | n/a |
In 2022, Lotus's (Thailand) implemented Salesforce Customer Data Platform. The deployment addressed loyalty, customer success and CRM use cases and was coordinated with Lotus's App in Malaysia to unify cross-border customer touchpoints.
Salesforce Customer Data Platform was configured to deliver unified customer profiles, identity resolution, segmentation and audience orchestration. The implementation included profile enrichment for CRM records, loyalty program workflows and activation primitives for marketing and service channels, as well as measurement and reporting capabilities aligned to Reporting & Analysis needs.
Data ingestion and activation were integrated with existing commerce and analytics tooling that Lotus's personnel listed in project notes, including SessionM, Salesforce Marketing Cloud, Magento, Oracle and Adobe Experience Manager, with downstream reporting surfaces in Microsoft Power BI and SAS. Operational coverage spanned marketing, loyalty, customer success and CRM functions across Lotus's retail operations in Thailand with explicit ties to Lotus's App in Malaysia.
Governance emphasized stakeholder management, KPI reporting and data stewardship, with structured reporting and analysis processes to support customer success and loyalty operations. Project strategy and reporting workflows were formalized to align business users and analytics teams without referencing prior system names.
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Minor Hotel Group | Leisure and Hospitality | 42180 | $4.3B | Thailand | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2019 | n/a |
In 2019, Minor Hotel Group implemented Salesforce Customer Data Platform. The Salesforce Customer Data Platform was deployed as a Customer Data Platform to establish a centralized customer data foundation across the hospitality group, with explicit focus on consolidating guest identities and supporting marketing and analytics use cases.
The implementation emphasized identity resolution, profile unification, centralized data ingestion, and transformation pipelines to create a single customer view. Salesforce Customer Data Platform was configured to translate and normalize data from operational silos into standardized customer profiles, enabling segmentation, audience definition, and activation for downstream engagement workflows.
Integrations included linkage to Salesforce Marketing Cloud and DEP using Salesforce Marketing Cloud and CDP, enabling unified profiles to be activated into marketing campaigns and personalization engines. The consolidated CDP record set also served as the authoritative input for business intelligence and machine learning initiatives led by analytics teams.
Governance and operating model changes were driven to make the data foundation platform agnostic, to democratise data across functions and levels, and to institutionalise data management practices through continual training. The Senior Director of Business Intelligence and Analytics led machine learning projects and ongoing governance to operationalise the single customer view for hyper personalisation and a more seamless customer experience.
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Norwegian Cruise Line | Transportation | 38900 | $8.0B | United States | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2020 | n/a |
In 2020, Norwegian Cruise Line implemented Salesforce Customer Data Platform. The deployment was executed as a global CRM and customer data consolidation program across IT, Sales, Service, Marketing, Finance, Accounting and Casino functions supporting corporate and onboard operations.
The Salesforce Customer Data Platform implementation was configured alongside Sales Cloud, Service Cloud, Experience Cloud, CRM Analytics and Marketing Cloud to construct unified customer profiles, identity resolution and audience segmentation for targeted engagement and operational reporting. Configuration emphasized data ingestion pipelines, real time profile stitching and CDP driven segmentation to feed marketing automation and analytics workflows.
The rollout included an organization merge between acquired brands to provide a unified CRM customer and partner database while preserving brand differentiation. Integrations explicitly included DocuSign, a single globalized NCL.com with localized language and product and pricing offers, and a globalized B2B partner portal NorwegianCentral.com, enabling the Customer Data Platform to distribute enriched profiles to customer facing systems.
Governance and operationalization centered on a coordinated upgrade from Classic to Lightning completed on time and under budget, standardized processes across brands and a governance model that extended from CEO level stakeholders to front line operations. Adoption strategies increased seat counts from an initial 600 users to over 3,000, and the program reduced per seat cost by over 75 percent delivering more than $5.0M in cost reduction over the life of the implementation.
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Oil, Gas and Chemicals | 96000 | $284.3B | United Kingdom | Salesforce | Salesforce Customer Data Platform | Customer Data Platform | 2022 | n/a |
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FAQ - APPS RUN THE WORLD Salesforce Customer Data Platform Coverage
Salesforce Customer Data Platform is a Customer Data Platform solution from Salesforce.
Companies worldwide use Salesforce Customer Data Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Shell, BP, Currys, Norwegian Cruise Line and Minor Hotel Group are recorded users of
Salesforce Customer Data Platform for Customer Data Platform.
Companies using Salesforce Customer Data Platform are most concentrated in Oil, Gas and Chemicals, Retail and Transportation, with adoption spanning over 21 industries.
Companies using Salesforce Customer Data Platform are most concentrated in United Kingdom, United States and Thailand, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce Customer Data Platform across Americas, EMEA, and APAC.
Companies using Salesforce Customer Data Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 16.67%, and global enterprises with 10,000+ employees - 83.33%.
Customers of Salesforce Customer Data Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce Customer Data Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.