List of SAP BW (Business Warehouse) Customers
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Since 2010, our global team of researchers has been studying SAP BW (Business Warehouse) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP BW (Business Warehouse) for Data Warehouse from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP BW (Business Warehouse) for Data Warehouse include: Costco, a United States based Retail organisation with 333000 employees and revenues of $254.45 billion, TotalEnergies, a France based Oil, Gas and Chemicals organisation with 100000 employees and revenues of $195.61 billion, BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, Vernal Biosciences, a United States based Oil, Gas and Chemicals organisation with 9886 employees and revenues of $144.77 billion, Otto Group, a Germany based Retail organisation with 41186 employees and revenues of $117.63 billion and many others.
Contact us if you need a completed and verified list of companies using SAP BW (Business Warehouse), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.
The SAP BW (Business Warehouse) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Analytics and BI software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1-800-Flowers.com | Retail | 4000 | $1.8B | United States | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2009 | n/a |
In 2009, 1-800-Flowers.com implemented SAP BW (Business Warehouse) as its Data Warehouse, deploying SAP BW to consolidate operational reporting and analytic workloads. The deployment was architected on AIX infrastructure with DB2 as the database tier, operated in a 24/7/365 production environment and supported by PowerHA clustering and disaster recovery testing.
SAP BW (Business Warehouse) was configured to provide standard data warehousing capabilities including data staging and ETL, data modeling and InfoProvider design, OLAP reporting and data mart provisioning. Configuration and ongoing administration included database migration and refresh procedures, performance tuning, batch job management, transports and kernel upgrades consistent with SAP Basis operations.
Integration points explicitly included SAP ERP, SAP PI, SAP SCM, SAP EWM, SAP SNC and Solution Manager, with the BW instance relying on DB2 versions noted in operations and on AIX system architectures that also supported IBM WebSphere Commerce. Solution Manager 7.0 and 7.1 were used for System Monitoring, Work Center Administration, change management, SMD administration, E2E trace analysis and LMDB setup, tying operational monitoring and change processes into the SAP BW landscape.
Governance and operational processes were enforced through SAP Basis practices such as security audits, workload analysis and IT reporting, combined with platform level administration for AIX and DB2. The implementation narrative reflects an integrated SAP BW Data Warehouse footprint within the broader SAP ecosystem at 1-800-Flowers.com, with architecture and runbook responsibilities centered on SAP Basis, DB2 and AIX operational disciplines.
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AAH Pharmaceuticals | Distribution | 2831 | $4.2B | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2011 | n/a |
In 2011, AAH Pharmaceuticals implemented SAP BW (Business Warehouse) as a Data Warehouse to centralize analytic data supporting financial reporting for its United Kingdom distribution operations. The SAP BW (Business Warehouse) deployment served as the primary dimensional store, providing structured InfoCube datasets to downstream reporting tools.
Implementation work centered on the development of Financial Reporting Suites in Microstrategy using SAP BW Infocube data provider as the authoritative data source. The engagement included modeling InfoCubes and semantic layers in SAP BW to deliver fact and dimension structures required for month end and operational finance reporting, and it encompassed the full Microstrategy production life cycle from development through production promotion.
Integrations were explicit between SAP BW and Microstrategy, with SAP BW delivering InfoCube feeds and Microstrategy consuming those feeds for dashboarding and pixel perfect reporting. Governance effort focused on production lifecycle controls for Microstrategy reports, data validation against SAP BW InfoCubes, and a report promotion workflow to manage releases across development, test, and production environments within the finance function.
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AB InBev | Consumer Packaged Goods | 143885 | $59.8B | Belgium | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2009 | n/a |
In 2009, AB InBev implemented SAP BW (Business Warehouse) as a Data Warehouse to consolidate and formalize reporting specifications across its reporting landscape. A comprehensive analysis of all reporting requirements produced design specifications for SAP Business Warehouse that were explicitly oriented to ensure continuity of operational reporting, business contractual reporting and KPI reporting.
The design specifications defined data modeling and ETL patterns common to enterprise data warehouses, including staged extraction and transformation workflows, canonical fact and dimension structures, and a semantic reporting layer to support KPI calculation and contractual metric definitions. Specifications also captured requirements for operational reporting continuity, mapping source attributes to warehouse structures and documenting source-to-target mappings and data lineage for recurring operational reports.
Implementation-level governance and rollout planning in the specifications emphasized reporting taxonomy, data ownership and change control to preserve continuity of business contractual and KPI reporting as the Data Warehouse was built. The SAP BW Business Warehouse design work served as the central blueprint for instrumenting consistent reporting processes and sustaining operational reporting across the organization.
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Abbott GmbH and Co KG | Life Sciences | 3250 | $1.5B | Germany | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2010 | n/a |
In 2010, Abbott GmbH and Co KG implemented SAP BW Business Warehouse as its central Data Warehouse platform. The deployment was scoped to consolidate ERP and planning data across SAP ECC and SAP APO APS systems, providing a unified repository for supply chain analytics and enterprise reporting.
Implementation workstreams emphasized data modeling and ETL design, including InfoProvider and InfoCube modeling and an analytical layer configured to support planning scenarios. Efforts included harmonizing master data and time-dependent planning datasets to enable consistent reporting and cross-system analysis in the SAP BW Business Warehouse environment.
SAP BW Business Warehouse was integrated directly with SAP ECC to extract transactional ERP data and with SAP APO APS to ingest advanced planning outputs, using SAP extraction mechanisms to unify datasets within the Data Warehouse. Operational coverage prioritized supply chain planning functions and BI consumers, with architecture decisions driven by multi-system requirements and logical data standards.
Governance activities produced formal application and logical data architectures and standards, and the program provided strategic consultancy to internal clients, Senior Application Technical Specialists and technical architects. These governance elements focused on data model stewardship, extraction routine standardization, and aligning planning-related technologies with business needs.
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AbbVie UK | Life Sciences | 584 | $169M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2015 | n/a |
In 2015, AbbVie UK configured SAP BW (Business Warehouse) as a Data Warehouse to centralize procurement analytics and support a procurement to payment transformation in the UK head office. The deployment focused on enabling structured reporting and data modelling for procurement, vendor management, catalogue maintenance, pricing evaluation and bulk data upload operations.
The SAP BW (Business Warehouse) implementation delivered functional modules and capabilities for data modelling, ETL style bulk upload procedures, master data remediation for vendors and catalogue items, time series price evaluation models and standardized reporting for P2P and accounts payable. Configuration work included creation of repeatable bulk uploading routines and data rectification models used to surface and correct vendor and catalogue data quality issues.
Operational integration tied SAP BW to on premise SAP transactional procurement and P2P systems to feed procurement transaction data and vendor master records into the Data Warehouse. The scope of coverage was the UK procurement and vendor management functions, with outputs consumed by procurement analysts, vendor management leads, and finance teams, and used to monitor outsourced BPO relationships, SLAs and KPIs.
Governance and process change accompanied the technical rollout, with change management activities to restructure the UK P2P section, align UK processes with global process and procedure standards, and establish reporting and issue resolution workflows to track risks and dependencies. Explicit outcomes noted during the program include implementing and establishing a procurement to payment system and good practice, development of a robust bulk uploading procedure, improvements to catalogue and vendor management uploads, and creation of a pricing evaluation model that compared price change over time.
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Banking and Financial Services | 22267 | $10.4B | Netherlands | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2008 | n/a |
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Non Profit | 1341 | $298M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2008 | n/a |
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Professional Services | 791000 | $64.9B | Ireland | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2016 | n/a |
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Retail | 12500 | $9.5B | United States | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2009 | n/a |
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Professional Services | 200 | $281M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2011 | n/a |
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Buyer Intent: Companies Evaluating SAP BW (Business Warehouse)
- iPlay iLearn, a United States based Consumer Packaged Goods organization with 80 Employees
- DemandNXT Business Services, a India based Professional Services company with 250 Employees
- Ticfiber, a India based Communications organization with 10 Employees
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