List of SAP Master Data Management Customers
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Since 2010, our global team of researchers has been studying SAP Master Data Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Master Data Management for Master Data Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Master Data Management for Master Data Management include: TotalEnergies, a France based Oil, Gas and Chemicals organisation with 100000 employees and revenues of $195.61 billion, Verizon, a United States based Communications organisation with 99400 employees and revenues of $134.79 billion, AbbVie, a United States based Life Sciences organisation with 55000 employees and revenues of $56.33 billion, COFCO International, a Switzerland based Consumer Packaged Goods organisation with 11000 employees and revenues of $48.00 billion, Air France, a France based Transportation organisation with 38000 employees and revenues of $36.27 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Master Data Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AbbVie | Life Sciences | 55000 | $56.3B | United States | SAP | SAP Master Data Management | Master Data Management | 2023 | n/a |
In 2023, AbbVie implemented SAP Master Data Management. The SAP Master Data Management deployment targeted Master Data Management for supply chain master data and documentation processes across the organization.
Configuration work centered on supply chain master data domains, employing data modeling, stewardship workflows, validation rules, lifecycle management, and role based access controls consistent with Master Data Management practice. The implementation embedded deadline management and document management capabilities reflected in internal roles, supporting structured data change requests and documentation workflows.
Operational ownership was placed with supply chain and documentation teams, with stewardship responsibilities assigned to individuals in roles titled Supply Chain DSP / SAP Masterdata Specialist starting in August 2023. Governance emphasized formal stewardship workflows, documented change control and deadline management processes to coordinate master data updates across functional teams.
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Adani Enterprises | Oil, Gas and Chemicals | 8676 | $11.1B | India | SAP | SAP Master Data Management | Master Data Management | 2016 | n/a |
In 2016, Adani Enterprises implemented SAP Master Data Management as a centralized Master Data Management capability focused on material master records. The deployment emphasized SAP Master Data Governance for material master data and aligned with SAP Materials Management modules to support procurement and inventory business functions.
Configuration work encompassed SAP MDG material master workflows, establishment of Data Quality Rules, and automation of approval and maintenance processes. The implementation included change management controls for HSN codes and material classifications and targeted data cleansing initiatives to improve master data integrity.
Operational management ran through a Global Capability Center model with on-site governance presence in Ahmedabad, Gujarat, India, handling procured materials across sourcing and inventory teams. Governance structures included regular data governance meetings and SLA oversight to coordinate cross-functional ownership of master data.
Outcomes documented in operational notes include achieving 100% SLA compliance for material master processes, a 20% reduction in data errors, and a 25% efficiency gain through automation. These results reflect ongoing stewardship of SAP Master Data Management within Adani Enterprises Master Data Management to resolve master data issues and enforce data quality standards.
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AgriBusiness Global (formerly FCI) | Consumer Packaged Goods | 150 | $20M | United States | SAP | SAP Master Data Management | Master Data Management | 2018 | n/a |
In 2018, AgriBusiness Global implemented SAP Master Data Management. The SAP Master Data Management deployment was part of a broader program that included SAP S/4HANA and SAP Master Data Governance, and was designed to establish a single, enterprise-wide data foundation to unify global operations. The implementations were selected to maximize synergies with other SAP solutions used across the group.
The project used SAP Master Data Governance capabilities within SAP Master Data Management to centralize governance workflows, enforce stewardship controls, and support master data lifecycle management. The program emphasized the SAP Fiori user experience to improve usability and enterprise mobility for data stewards and approvers. For flexibility and scalability the enterprise deployed SAP S/4HANA and SAP Master Data Governance on Microsoft Azure alongside SAP Master Data Management.
Integrations were executed to align master data across SAP Ariba for procurement and supplier lifecycle processes, SAP SuccessFactors for HR master data consistency, and SAP Concur for travel and expense related records, creating a unified data model across back-office systems. IBM Services served as the trusted advisor and implementation partner, using prior experience with the companys subsidiaries and commodities trading systems to accelerate design decisions and implementation planning. The Microsoft Azure hosting choice was made to harness native cloud integration patterns and to reduce implementation complexity with SAP cloud offerings.
Governance was rolled out as a global back-office process template to standardize workflows across sites and strengthen ties with the wider group, with close collaboration between IBM and SAP used to resolve technical challenges during rollout. The initiative prioritized centralized data stewardship and supplier and contract data harmonization through linkage to SAP Ariba, alongside adoption of SAP Fiori for mobile-ready master data processes. The program reflects a single global platform approach to Master Data Management rather than localized point solutions.
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Transportation | 38000 | $36.3B | France | SAP | SAP Master Data Management | Master Data Management | 2023 | Alluvion |
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Manufacturing | 1500 | $300M | South Korea | SAP | SAP Master Data Management | Master Data Management | 2010 | n/a |
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Distribution | 677 | $395M | United Kingdom | SAP | SAP Master Data Management | Master Data Management | 2021 | n/a |
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Consumer Packaged Goods | 8000 | $800M | Bermuda | SAP | SAP Master Data Management | Master Data Management | 2020 | n/a |
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Construction and Real Estate | 9000 | $2.3B | Australia | SAP | SAP Master Data Management | Master Data Management | 2019 | n/a |
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Consumer Packaged Goods | 1200 | $500M | Switzerland | SAP | SAP Master Data Management | Master Data Management | 2019 | n/a |
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Consumer Packaged Goods | 872 | $200M | Ireland | SAP | SAP Master Data Management | Master Data Management | 2014 | n/a |
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Buyer Intent: Companies Evaluating SAP Master Data Management
- Oklahoma State University, a United States based Education organization with 13942 Employees
- General Beverage Sales Co., a United States based Distribution company with 1000 Employees
- Capital Regional Development Council, a United States based Non Profit organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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