List of SAP Master Data Management Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP Master Data Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Master Data Management for Master Data Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Master Data Management for Master Data Management include: TotalEnergies, a France based Oil, Gas and Chemicals organisation with 100000 employees and revenues of $195.61 billion, Verizon, a United States based Communications organisation with 99400 employees and revenues of $134.79 billion, AbbVie, a United States based Life Sciences organisation with 55000 employees and revenues of $56.33 billion, COFCO International, a Switzerland based Consumer Packaged Goods organisation with 11000 employees and revenues of $48.00 billion, Air France, a France based Transportation organisation with 38000 employees and revenues of $36.27 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Master Data Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AbbVie | Life Sciences | 55000 | $56.3B | United States | SAP | SAP Master Data Management | Master Data Management | 2023 | n/a |
In 2023, AbbVie implemented SAP Master Data Management. The SAP Master Data Management deployment targeted Master Data Management for supply chain master data and documentation processes across the organization.
Configuration work centered on supply chain master data domains, employing data modeling, stewardship workflows, validation rules, lifecycle management, and role based access controls consistent with Master Data Management practice. The implementation embedded deadline management and document management capabilities reflected in internal roles, supporting structured data change requests and documentation workflows.
Operational ownership was placed with supply chain and documentation teams, with stewardship responsibilities assigned to individuals in roles titled Supply Chain DSP / SAP Masterdata Specialist starting in August 2023. Governance emphasized formal stewardship workflows, documented change control and deadline management processes to coordinate master data updates across functional teams.
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Adani Enterprises | Oil, Gas and Chemicals | 8676 | $11.1B | India | SAP | SAP Master Data Management | Master Data Management | 2016 | n/a |
In 2016, Adani Enterprises implemented SAP Master Data Management as a centralized Master Data Management capability focused on material master records. The deployment emphasized SAP Master Data Governance for material master data and aligned with SAP Materials Management modules to support procurement and inventory business functions.
Configuration work encompassed SAP MDG material master workflows, establishment of Data Quality Rules, and automation of approval and maintenance processes. The implementation included change management controls for HSN codes and material classifications and targeted data cleansing initiatives to improve master data integrity.
Operational management ran through a Global Capability Center model with on-site governance presence in Ahmedabad, Gujarat, India, handling procured materials across sourcing and inventory teams. Governance structures included regular data governance meetings and SLA oversight to coordinate cross-functional ownership of master data.
Outcomes documented in operational notes include achieving 100% SLA compliance for material master processes, a 20% reduction in data errors, and a 25% efficiency gain through automation. These results reflect ongoing stewardship of SAP Master Data Management within Adani Enterprises Master Data Management to resolve master data issues and enforce data quality standards.
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AgriBusiness Global (formerly FCI) | Consumer Packaged Goods | 150 | $20M | United States | SAP | SAP Master Data Management | Master Data Management | 2018 | n/a |
In 2018, AgriBusiness Global implemented SAP Master Data Management. The SAP Master Data Management deployment was part of a broader program that included SAP S/4HANA and SAP Master Data Governance, and was designed to establish a single, enterprise-wide data foundation to unify global operations. The implementations were selected to maximize synergies with other SAP solutions used across the group.
The project used SAP Master Data Governance capabilities within SAP Master Data Management to centralize governance workflows, enforce stewardship controls, and support master data lifecycle management. The program emphasized the SAP Fiori user experience to improve usability and enterprise mobility for data stewards and approvers. For flexibility and scalability the enterprise deployed SAP S/4HANA and SAP Master Data Governance on Microsoft Azure alongside SAP Master Data Management.
Integrations were executed to align master data across SAP Ariba for procurement and supplier lifecycle processes, SAP SuccessFactors for HR master data consistency, and SAP Concur for travel and expense related records, creating a unified data model across back-office systems. IBM Services served as the trusted advisor and implementation partner, using prior experience with the companys subsidiaries and commodities trading systems to accelerate design decisions and implementation planning. The Microsoft Azure hosting choice was made to harness native cloud integration patterns and to reduce implementation complexity with SAP cloud offerings.
Governance was rolled out as a global back-office process template to standardize workflows across sites and strengthen ties with the wider group, with close collaboration between IBM and SAP used to resolve technical challenges during rollout. The initiative prioritized centralized data stewardship and supplier and contract data harmonization through linkage to SAP Ariba, alongside adoption of SAP Fiori for mobile-ready master data processes. The program reflects a single global platform approach to Master Data Management rather than localized point solutions.
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Air France | Transportation | 38000 | $36.3B | France | SAP | SAP Master Data Management | Master Data Management | 2023 | Alluvion |
In 2023, Air France implemented SAP Master Data Management as part of a Master Data Management initiative to integrate SAP Ariba Supplier Lifecycle and Performance with SAP MDG. The deployment targeted centralized supplier master data governance to support supplier registration, profile synchronization, and supplier-related workflows within procurement and supplier management functions.
The implementation leveraged SAP MDG Central Governance and SAP MDG Consolidation and Mass Processing modules, with user access via NetWeaver Business Client and the SAP Fiori Launchpad. Configuration included change request orchestration for supplier creation and updates, consolidation matching rules for deduplication using address name and identification fields, and Best Record calculation rules to resolve conflicting attributes such as bank data.
Integration between SAP Ariba SLP and SAP MDG was implemented via web services and a key mapping layer that linked Ariba supplier records to MDG Business Partner objects. In common process flows, Ariba SLP questionnaire submissions trigger synchronization to SAP MDG where initial synchronization invokes the MDG Consolidation flow for duplicate checking and potential merges, while updates to already synchronized suppliers create MDG Change Requests that require approval before replication back to Ariba SLP and activation in both systems.
The systems integrator Alluvion assisted with the MDG-focused aspects of the project and the rollout emphasized governance through a three step change request approval workflow and explicit rules for record prioritization. The implementation covered supplier lifecycle management, procurement, and compliance workflows and was described by project stakeholders as an effort to bolster efficiency and streamline operations in supplier management.
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Amkor Technology Korea | Manufacturing | 1500 | $300M | South Korea | SAP | SAP Master Data Management | Master Data Management | 2010 | n/a |
In 2010, Amkor Technology Korea implemented SAP Master Data Management as its Master Data Management solution. The deployment established a centralized product and material master authoritative layer to support Engineering, Manufacturing, and Materials business functions at Amkor Technology Korea.
The implementation configured core master data domains including product master, finished goods and raw material records, and bill of materials synchronization. It embedded change management workflows reflecting Agile Change and Change Request item configuration patterns, and enforced item classification and master data governance rules consistent with manufacturing master data stewardship.
SAP Master Data Management was integrated with product lifecycle and manufacturing systems, including Agile PLM and PTC Windchill for design BOM and drawing information exchange, and with SAP ERP and the company MFG system for production and inventory interfacing. Operational coverage included engineering and shop floor processes, with an equipment buy off request flow rolled out to capture and review buy off results in December 2021, and a Process BKM roll out in January 2022 to share best practices with Amkor employees in all countries.
Governance and operational ownership rested with internal specialists carrying SAP PP and MDM responsibilities alongside Agile PLM and PTC Windchill administration, who managed master data stewardship, change control, and BOM interface validations. SAP Master Data Management served as the authoritative master layer to enforce item configuration and support downstream ERP and manufacturing executions.
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Distribution | 677 | $395M | United Kingdom | SAP | SAP Master Data Management | Master Data Management | 2021 | n/a |
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Manufacturing | 385 | $190M | Italy | SAP | SAP Master Data Management | Master Data Management | 2018 | n/a |
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Consumer Packaged Goods | 8000 | $800M | Bermuda | SAP | SAP Master Data Management | Master Data Management | 2020 | n/a |
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Construction and Real Estate | 9000 | $2.3B | Australia | SAP | SAP Master Data Management | Master Data Management | 2019 | n/a |
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Consumer Packaged Goods | 1200 | $500M | Switzerland | SAP | SAP Master Data Management | Master Data Management | 2019 | n/a |
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Showing 1 to 10 of 27 entries
Buyer Intent: Companies Evaluating SAP Master Data Management
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP Master Data Management. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP Master Data Management for Master Data Management include:
- Oklahoma State University, a United States based Education organization with 13942 Employees
- General Beverage Sales Co., a United States based Distribution company with 1000 Employees
- Capital Regional Development Council, a United States based Non Profit organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Oklahoma State University | Education | 13942 | $1.5B | United States | 2026-02-06 |
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General Beverage Sales Co. | Distribution | 1000 | $114M | United States | 2026-01-31 |
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Capital Regional Development Council | Non Profit | 10 | $1M | United States | 2025-02-18 |
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Construction and Real Estate | 73 | $10M | United States | 2024-12-09 |
FAQ - APPS RUN THE WORLD SAP Master Data Management Coverage
SAP Master Data Management is a Master Data Management solution from SAP.
Companies worldwide use SAP Master Data Management, from small firms to large enterprises across 21+ industries.
Organizations such as TotalEnergies, Verizon, AbbVie, COFCO International and Air France are recorded users of
SAP Master Data Management for Master Data Management.
Companies using SAP Master Data Management are most concentrated in Oil, Gas and Chemicals, Communications and Life Sciences, with adoption spanning over 21 industries.
Companies using SAP Master Data Management are most concentrated in France, United States and Switzerland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Master Data Management across Americas, EMEA, and APAC.
Companies using SAP Master Data Management range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 37.04%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 29.63%.
Customers of SAP Master Data Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Master Data Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Master Data Management.