List of SAP Promotion Management for Retail Customers
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Since 2010, our global team of researchers has been studying SAP Promotion Management for Retail customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Promotion Management for Retail for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Promotion Management for Retail for Trade Promotion Management include: Woolworths Group, a Australia based Retail organisation with 201413 employees and revenues of $44.36 billion, Kingfisher, a United Kingdom based Retail organisation with 73178 employees and revenues of $16.30 billion, The Home Depot Canada, a Canada based Retail organisation with 34100 employees and revenues of $10.00 billion, Foodstuffs, a New Zealand based Retail organisation with 26000 employees and revenues of $7.00 billion, Pets at Home, a United Kingdom based Retail organisation with 12031 employees and revenues of $1.92 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Promotion Management for Retail, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The SAP Promotion Management for Retail customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Foodstuffs | Retail | 26000 | $7.0B | New Zealand | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2016 | n/a |
In 2016, Foodstuffs implemented SAP Promotion Management for Retail to support the New World Club Card launch and centralized promotion orchestration across its North Island estate. The SAP Promotion Management for Retail deployment targeted Trade Promotion Management use cases, aligning promotion planning and execution with loyalty card mechanics and in-store checkout workflows.
The implementation was embedded in a multi-system SAP landscape, integrating SAP ECC for transactional master data, SAP CRM for loyalty segments, SAP BI for promotion analytics, SAP PI for interface orchestration, and SAP FnR for supply and replenishment alignment. Functional capabilities emphasized promotion planning and execution, price and offer orchestration, claim and settlement workflows, and analytics-driven reporting consistent with Trade Promotion Management practices. External integrations included EFTPOS, AS400, JDE, SCO, and store operator systems such as POS and Self Checkouts to ensure promotion eligibility and real time checkout validation.
Project governance included a contractor Test Manager who joined during test execution and led a team of eight testers from February 2016 to October 2016, coordinating test execution without an initial documented test strategy or test plan. Operational scope covered Foodstuffs retail banners including Pack and Save, Gilmores, 4 Square, and New World, impacting retail management, loyalty operations, store point of sale, and settlement processes. The project record notes the team delivered the rollout in a timely manner under constrained testing governance.
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Future Group | Retail | 21839 | $1.1B | India | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2018 | n/a |
In 2018, Future Group implemented SAP Promotion Management for Retail to centralize promotion planning and execution using the Trade Promotion Management application. The engagement focused on creating and managing sales promotions through a purpose built promotion management layer, aligning marketing and merchandising schedules to a single system of record.
SAP Promotion Management for Retail was configured to automate core promotional processes, including promotion creation, approval workflows, scheduling, budget planning, promotional lifecycle tracking, and claim settlement workflows. Configuration emphasized catalog driven promotion definitions and rule based execution to support repetitive campaign patterns and merchandising calendars.
Operational ownership resides with marketing and merchandising functions, where standardized workflows and governance were introduced to control promotion authoring and approvals while automating downstream execution tasks. The deployment concentrates on orchestrating promotional processes for marketing and merchandising and embedding SAP Promotion Management for Retail into Future Group retail operations to reduce manual coordination and enforce consistent promotional governance.
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Kingfisher | Retail | 73178 | $16.3B | United Kingdom | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2013 | n/a |
In 2013, Kingfisher implemented SAP Promotion Management for Retail as part of a wider upgrade to SAP Retail ECC6 and a £55 million business transformation programme. The implementation delivered the SAP Promotion Management for Retail application within the Trade Promotion Management category to standardize promotion planning and execution across Kingfisher's retail operations.
The ECC6 upgrade footprint included HCM, FI, SRM, MDM, CAR, PMR, CRM, F&R, LO, WM and BW modules. SAP Promotion Management for Retail was configured to support promotion planning, offer authoring, deal lifecycle management, promotional pricing rules and settlement workflows consistent with Trade Promotion Management functional patterns.
Integrations were executed between Promotion Management and FI for financial posting and settlement, WM for inventory and logistics alignment, MDM for master data synchronization, BW for analytical reporting, CRM for campaign and customer context and CAR for point of sale sales capture. Operational scope covered merchandising, category management, finance and supply chain functions across Kingfisher's retail estate.
SAP acted as the third party service integrator responsible for testing and quality assurance across the upgrade, executing test strategies and programme QA activities for the £55 million programme. Programme governance centralized promotion control and coordinated release sequencing aligned to the SAP Retail ECC6 cutover, with testing and validation tracked through established governance processes.
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Retail | 12031 | $1.9B | United Kingdom | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2016 | n/a |
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Retail | 3000 | $800M | Switzerland | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2017 | n/a |
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Retail | 34100 | $10.0B | Canada | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2018 | n/a |
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Retail | 201413 | $44.4B | Australia | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2016 | n/a |
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Buyer Intent: Companies Evaluating SAP Promotion Management for Retail
- Petco, a United States based Retail organization with 28000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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