List of SAP Promotion Management for Retail Customers
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Since 2010, our global team of researchers has been studying SAP Promotion Management for Retail customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Promotion Management for Retail for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Promotion Management for Retail for Trade Promotion Management include: Woolworths Group, a Australia based Retail organisation with 201413 employees and revenues of $44.36 billion, Kingfisher, a United Kingdom based Retail organisation with 73178 employees and revenues of $16.30 billion, The Home Depot Canada, a Canada based Retail organisation with 34100 employees and revenues of $10.00 billion, Foodstuffs, a New Zealand based Retail organisation with 26000 employees and revenues of $7.00 billion, Pets at Home, a United Kingdom based Retail organisation with 12031 employees and revenues of $1.92 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Promotion Management for Retail, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Foodstuffs | Retail | 26000 | $7.0B | New Zealand | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2016 | n/a |
In 2016, Foodstuffs implemented SAP Promotion Management for Retail to support the New World Club Card launch and centralized promotion orchestration across its North Island estate. The SAP Promotion Management for Retail deployment targeted Trade Promotion Management use cases, aligning promotion planning and execution with loyalty card mechanics and in-store checkout workflows.
The implementation was embedded in a multi-system SAP landscape, integrating SAP ECC for transactional master data, SAP CRM for loyalty segments, SAP BI for promotion analytics, SAP PI for interface orchestration, and SAP FnR for supply and replenishment alignment. Functional capabilities emphasized promotion planning and execution, price and offer orchestration, claim and settlement workflows, and analytics-driven reporting consistent with Trade Promotion Management practices. External integrations included EFTPOS, AS400, JDE, SCO, and store operator systems such as POS and Self Checkouts to ensure promotion eligibility and real time checkout validation.
Project governance included a contractor Test Manager who joined during test execution and led a team of eight testers from February 2016 to October 2016, coordinating test execution without an initial documented test strategy or test plan. Operational scope covered Foodstuffs retail banners including Pack and Save, Gilmores, 4 Square, and New World, impacting retail management, loyalty operations, store point of sale, and settlement processes. The project record notes the team delivered the rollout in a timely manner under constrained testing governance.
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Future Group | Retail | 21839 | $1.1B | India | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2018 | n/a |
In 2018, Future Group implemented SAP Promotion Management for Retail to centralize promotion planning and execution using the Trade Promotion Management application. The engagement focused on creating and managing sales promotions through a purpose built promotion management layer, aligning marketing and merchandising schedules to a single system of record.
SAP Promotion Management for Retail was configured to automate core promotional processes, including promotion creation, approval workflows, scheduling, budget planning, promotional lifecycle tracking, and claim settlement workflows. Configuration emphasized catalog driven promotion definitions and rule based execution to support repetitive campaign patterns and merchandising calendars.
Operational ownership resides with marketing and merchandising functions, where standardized workflows and governance were introduced to control promotion authoring and approvals while automating downstream execution tasks. The deployment concentrates on orchestrating promotional processes for marketing and merchandising and embedding SAP Promotion Management for Retail into Future Group retail operations to reduce manual coordination and enforce consistent promotional governance.
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Kingfisher | Retail | 73178 | $16.3B | United Kingdom | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2013 | n/a |
In 2013, Kingfisher implemented SAP Promotion Management for Retail as part of a wider upgrade to SAP Retail ECC6 and a £55 million business transformation programme. The implementation delivered the SAP Promotion Management for Retail application within the Trade Promotion Management category to standardize promotion planning and execution across Kingfisher's retail operations.
The ECC6 upgrade footprint included HCM, FI, SRM, MDM, CAR, PMR, CRM, F&R, LO, WM and BW modules. SAP Promotion Management for Retail was configured to support promotion planning, offer authoring, deal lifecycle management, promotional pricing rules and settlement workflows consistent with Trade Promotion Management functional patterns.
Integrations were executed between Promotion Management and FI for financial posting and settlement, WM for inventory and logistics alignment, MDM for master data synchronization, BW for analytical reporting, CRM for campaign and customer context and CAR for point of sale sales capture. Operational scope covered merchandising, category management, finance and supply chain functions across Kingfisher's retail estate.
SAP acted as the third party service integrator responsible for testing and quality assurance across the upgrade, executing test strategies and programme QA activities for the £55 million programme. Programme governance centralized promotion control and coordinated release sequencing aligned to the SAP Retail ECC6 cutover, with testing and validation tracked through established governance processes.
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Pets at Home | Retail | 12031 | $1.9B | United Kingdom | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2016 | n/a |
In 2016, Pets at Home implemented SAP Promotion Management for Retail. The implementation provisioned SAP Promotion Management for Retail as the core Trade Promotion Management solution to centralize promotion planning and financial oversight within the retailer's finance and merchandising functions.
Configuration focused on standard Trade Promotion Management capabilities, including promotion planning, trade spend allocation, claim processing and approval workflows, with emphasis on embedding financial controls. The Finance lead on system developments defined finance requirements, carried out testing of new developments, and supported configuration of reporting outputs to align promotion processes with budget and ledger controls.
The deployment integrated with the wider SAP landscape, notably SAP BO and BW for automated reporting and Query Designer based analysis, SAP BPC for planning and forecasting touch points, and SAP FICO for transaction flows and reconciliation. Transaction testing and data reconciliation activities were executed to validate promotional accounting entries and role level transaction controls during go live and initial operating periods.
Governance centered on finance ownership for requirements, testing and BW user training, and process redesign to improve controls around complex promotion workflows. Operational scope emphasized Finance and Merchandising teams at the Support Office in Handforth, with ongoing systems and process accounting support to sustain promotion governance and reporting accuracy.
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Tally Weijl | Retail | 3000 | $800M | Switzerland | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2017 | n/a |
In 2017 Tally Weijl deployed SAP Promotion Management for Retail as part of a Trade Promotion Management initiative to centralize promotion reporting and KPI tracking across retail merchandising and logistics functions. The deployment sat in a heterogeneous SAP landscape and was executed with an emphasis on reporting and operational visibility rather than point solutions.
The implementation architecture was built on BW 7.4 on HANA, with back-end development consisting of HANA views, calculation views, ADSO objects, and composite providers. Front-end deliverables included BEX reports and Analysis for Office workbooks, and the team explicitly developed promotion performance calculations such as efficiency and conversion rate inside BW feeding SAP Promotion Management for Retail.
Integrations tied SAP Promotion Management for Retail to SAP ERP for master and transactional data, SAP CAR for retail analytics and promotion point-of-sale context, and SAP HYBRIS for commerce inputs; Promotion SAP PMR and SAP CAR sources were combined to produce unified promotion and logistic transport datetime reporting. A pilot Board reporting tool was also developed to prototype dashboards and executive views.
Governance operated close to the business team with an agile delivery model, and the implementation included hands-on support to upskill business analysts to create new reports and dashboards. Collaboration patterns emphasized iterative development cycles between BW HANA developers and business analysts to refine promotion reporting and operational KPIs.
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Retail | 34100 | $10.0B | Canada | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2018 | n/a |
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Retail | 201413 | $44.4B | Australia | SAP | SAP Promotion Management for Retail | Trade Promotion Management | 2016 | n/a |
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Buyer Intent: Companies Evaluating SAP Promotion Management for Retail
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP Promotion Management for Retail. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP Promotion Management for Retail for Trade Promotion Management include:
- Petco, a United States based Retail organization with 28000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SAP Promotion Management for Retail Coverage
SAP Promotion Management for Retail is a Trade Promotion Management solution from SAP.
Companies worldwide use SAP Promotion Management for Retail, from small firms to large enterprises across 21+ industries.
Organizations such as Woolworths Group, Kingfisher, The Home Depot Canada, Foodstuffs and Pets at Home are recorded users of
SAP Promotion Management for Retail for Trade Promotion Management.
Companies using SAP Promotion Management for Retail are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using SAP Promotion Management for Retail are most concentrated in Australia, United Kingdom and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Promotion Management for Retail across Americas, EMEA, and APAC.
Companies using SAP Promotion Management for Retail range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 14.29%, and global enterprises with 10,000+ employees - 85.71%.
Customers of SAP Promotion Management for Retail include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Promotion Management for Retail customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Trade Promotion Management.