List of SAP S/4HANA for Fashion and Vertical Business Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP S/4HANA for Fashion and Vertical Business customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP S/4HANA for Fashion and Vertical Business for Retail Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP S/4HANA for Fashion and Vertical Business for Retail Management include: Nike, a United States based Retail organisation with 79400 employees and revenues of $51.36 billion, Macys, a United States based Retail organisation with 94189 employees and revenues of $23.01 billion, VF Corporation, a United States based Retail organisation with 16200 employees and revenues of $9.50 billion, PVH, a United States based Retail organisation with 28000 employees and revenues of $8.70 billion, Ralph Lauren, a United States based Retail organisation with 15000 employees and revenues of $7.08 billion and many others.
Contact us if you need a completed and verified list of companies using SAP S/4HANA for Fashion and Vertical Business, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP S/4HANA for Fashion and Vertical Business customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alexander McQueen USA | Retail | 400 | $50M | United States | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2025 | n/a |
In 2025 Alexander McQueen USA implemented SAP S/4HANA for Fashion and Vertical Business as its core Retail Management platform, establishing an enterprise ERP backbone for retail, wholesale, and e‑commerce business functions. The deployment targeted end to end merchandising and supply chain processes and positioned SAP S/4HANA for Fashion and Vertical Business to manage financials, inventory, and retail operational flows across the business.
The implementation included S/4 FMS configuration work and warehouse orchestration components aligned to fashion retail operations, with explicit configuration of extended warehouse management patterns. Functional capabilities implemented covered goods receipt with put away, picking, packaging, interleaving, transfer postings, physical inventory, bin to bin stock movements, cross docking, replenishment and cycle counts, batching and wave planning, consolidation, slotting and rearrangement, mobile data entry integration, and label printing. Category-aligned retail functions such as article master management, inventory management, merchandising and order to cash workflows were instrumented to support store and e‑commerce SKU lifecycles.
Integrations were executed with warehouse execution and control systems and fulfillment center platforms, reflecting integration points to CargoWRITE WMS and Dematic WCS, transportation and 3PL touch points, and upstream merchandising, inventory and planning systems. Interface patterns used in the program included SAP PI PO, ETL and EDI style integrations and managed file transfer approaches to link distributed stores, distribution centers and online order channels to the global ERP instance. Operational coverage focused on US retail, wholesale and e‑commerce channels with supply chain node connectivity to AMER fulfillment centers.
Governance and rollout workstreams emphasized application lifecycle management, cutover planning and post go live application support for retail and supply chain teams. Program activities included fit gap analysis, cutover sequencing for warehouse operations, and deployment of near real time operational reporting using PowerBI for supply chain KPI monitoring. Ongoing application support and supply chain process ownership were structured within centralized IT application management to sustain merchandising, inventory and fulfillment operations under the SAP S/4HANA for Fashion and Vertical Business platform.
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Allbirds | Retail | 540 | $190M | United States | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2024 | n/a |
In 2024 Allbirds implemented SAP S/4HANA for Fashion and Vertical Business to centralize core retail processes and establish a unified platform for Retail Management. The deployment focused on configuring fashion vertical capabilities within SAP S/4HANA for retail sales, emphasizing retail sales and distribution workflows and merchandise lifecycle support.
Implementation work included configuration of Retail SD functionality and Sales and Distribution workflows, with emphasis on assortment and merchandise management, pricing and promotions configuration, size and color matrix handling, and availability driven order fulfillment. The SAP S/4HANA for Fashion and Vertical Business implementation addressed standard retail operational terminology such as sales order processing, inventory availability, and master data alignment for products and assortments.
A SAP S4HANA Retail SD Consultant was engaged during 2024 for less than a year to perform Retail SD configuration, testing, and business process alignment across merchandising, store operations, e-commerce, and finance stakeholders. Governance centered on process standardization and master data controls to support rollout and operational consistency within the Retail Management scope.
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Altra | Retail | 150 | $20M | United States | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2021 | n/a |
In 2021, Altra implemented SAP S/4HANA for Fashion and Vertical Business as its core Retail Management platform, replacing SAP Apparel and Footwear SAP AFS. The deployment was positioned as part of a broader VF Corporation retail transformation and focused on centralizing retail master data and transactional processing into the S/4HANA fashion vertical.
The implementation included SAP S/4HANA for Fashion Retail Solution and an integrated SAP CAR POSDM footprint to handle point of sale data consolidation and customer activity reporting. Configuration work emphasized merchandising and assortment management, inventory visibility, pricing and promotions support, and POS data capture workflows consistent with Retail Management functional expectations.
Integrations were explicitly designed to connect SAP S/4HANA and the CAR platform with external systems, including Salesforce, IBM WebSphere WCS, order management systems OMS, APTOS POS, SRMS, CRM endpoints, EDI flows, and PKMS. Integration patterns focused on transactional synchronization for orders and inventory, POS event ingestion into CAR, and master data harmonization across e-commerce, store, and wholesale channels.
Governance and delivery were structured through partnership among business stakeholders, an integrator, product owners, and enterprise architecture teams to design, develop, and implement scalable retail solutioning. Operational scope covered retail, e-commerce and store operations for VF brands including Altra, with the implementation laying a foundation for tighter cross-system orchestration and future integrations within the Retail Management landscape.
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Amer Sports USA | Retail | 400 | $483M | United States | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2024 | n/a |
In 2024, Amer Sports USA deployed SAP S/4HANA for Fashion and Vertical Business on SAP S/4HANA Cloud Private Edition to establish a scalable, subscription-based digital core for its Arc’teryx brand. The deployment targeted Retail Management priorities, emphasizing cost predictability through a subscription model, regular technological upgrades and access to artificial intelligence, sustainability tracking and advanced analytics.
SAP S/4HANA for Fashion and Vertical Business was configured to centralize merchandise planning, inventory and product master data, and to standardize financial and order-to-cash processes across the retail value chain. Configuration work emphasized a clean, standardized ERP environment to support feature-led innovation and faster brand-level operational agility.
The program was executed alongside a broader migration of Amer Sports global systems built on SAP ERP Central Component, and Amer Sports is actively collaborating with SAP on multiple AI use cases. Amer Sports is also participating as a beta client for SAP Business Data Cloud, using that software-as-a-service to unify and govern diverse SAP data and to connect cleanly with third-party data sources. The implementation supports operations across the group, which reports activity in over 40 countries and more than 13,000 employees.
Governance and rollout focused on establishing a standardized change control and upgrade cadence under the cloud subscription model, enabling a single digital core that centralizes data governance and operational processes for retail and finance teams. Amer Sports USA is one of the early adopters of this fashion vertical solution, positioning the company to accelerate future innovation while maintaining a predictable upgrade and support pathway.
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AmeriCo Group | Retail | 150 | $20M | United States | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2020 | n/a |
AmeriCo Group implemented SAP S/4HANA for Fashion and Vertical Business in 2020. The deployment centralized core Retail Management transactions for a United States based specialty retailer with approximately 150 employees, targeting replenishment, order management and inventory visibility to support merchandising and supply chain operations.
The implementation configured SAP S/4HANA for Fashion and Vertical Business modules to support order management, allocations, committed buy monitoring, inventory management with inbound supplier tracking, replenishment planning and reporting capabilities. Functional workflows mirrored daily operational needs, including daily order management, allocations and order tracking, joint execution planning between merchandising and customer replenishment teams, and in-stock and forecast collaboration with planning teams.
Operational integration included structured exports and reconciliations with Microsoft Excel based reporting used by replenishment analysts to deliver weekly exception reports and ad hoc forecasting analysis. The deployment instrumented order level visibility and inventory actioning for overseas supplier receipts, enabling replenishment and supply chain teams to coordinate buy actions and allocations through the SAP S/4HANA for Fashion and Vertical Business transaction engine.
Governance was organized around weekly reporting cadences, standardized allocation and replenishment workflows, and documented joint execution plans that coordinate actions across planning, replenishment and supply chain functions. The implementation embedded Excel driven reconciliation into the governance model and shifted operational execution into SAP S/4HANA for Fashion and Vertical Business while maintaining cross-functional coordination for order level decisions.
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Retail | 2820 | $1.5B | Canada | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2025 | n/a |
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Retail | 1000 | $150M | United States | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2024 | n/a |
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Retail | 1000 | $100M | United States | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2025 | n/a |
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Retail | 50 | $5M | United States | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2022 | n/a |
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Retail | 500 | $105M | United States | SAP | SAP S/4HANA for Fashion and Vertical Business | Retail Management | 2025 | n/a |
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Buyer Intent: Companies Evaluating SAP S/4HANA for Fashion and Vertical Business
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP S/4HANA for Fashion and Vertical Business. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP S/4HANA for Fashion and Vertical Business for Retail Management include:
- Puma, a Germany based Retail organization with 22214 Employees
- The Brown Group, a United States based Professional Services company with 10 Employees
- Ralph Lauren, a United States based Retail organization with 15000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Puma | Retail | 22214 | $10.5B | Germany | 2026-03-11 |
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The Brown Group | Professional Services | 10 | $1M | United States | 2026-01-23 |
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Ralph Lauren | Retail | 15000 | $7.1B | United States | 2026-01-14 |
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Leisure and Hospitality | 250 | $20M | Indonesia | 2025-12-23 |
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Transportation | 31054 | $4.8B | Japan | 2025-12-10 |
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Education | 10 | $1M | United States | 2025-10-29 |
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Professional Services | 50 | $5M | Nepal | 2025-08-15 |
FAQ - APPS RUN THE WORLD SAP S/4HANA for Fashion and Vertical Business Coverage
SAP S/4HANA for Fashion and Vertical Business is a Retail Management solution from SAP.
Companies worldwide use SAP S/4HANA for Fashion and Vertical Business, from small firms to large enterprises across 21+ industries.
Organizations such as Nike, Macys, VF Corporation, PVH and Ralph Lauren are recorded users of
SAP S/4HANA for Fashion and Vertical Business for Retail Management.
Companies using SAP S/4HANA for Fashion and Vertical Business are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using SAP S/4HANA for Fashion and Vertical Business are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP S/4HANA for Fashion and Vertical Business across Americas, EMEA, and APAC.
Companies using SAP S/4HANA for Fashion and Vertical Business range from small businesses with 0-100 employees - 3.85%, to mid-sized firms with 101-1,000 employees - 34.62%, large organizations with 1,001-10,000 employees - 40.38%, and global enterprises with 10,000+ employees - 21.15%.
Customers of SAP S/4HANA for Fashion and Vertical Business include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP S/4HANA for Fashion and Vertical Business customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Retail Management.