List of Tealium AudienceStream CDP Customers
Neurogenetic Pharmaceuticals
445 Marine View Ave Ste 101,
Del Mar, 92014-3951, CA,
United States
Del Mar, 92014-3951, CA,
United States
1 858-461-4480
Life Sciences
10
$1M
Since 2010, our global team of researchers has been studying Tealium AudienceStream CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Tealium AudienceStream CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Tealium AudienceStream CDP for Customer Data Platform include: Woolworths Supermarkets, a Australia based Retail organisation with 197773 employees and revenues of $39.70 billion, Northwestern Mutual, a United States based Banking and Financial Services organisation with 7000 employees and revenues of $36.12 billion, Aldi UK, a United Kingdom based Retail organisation with 44475 employees and revenues of $22.79 billion, ALDI SUD, a Germany based Retail organisation with 50000 employees and revenues of $12.50 billion, New Balance, a United States based Retail organisation with 8000 employees and revenues of $6.50 billion and many others.
Contact us if you need a completed and verified list of companies using Tealium AudienceStream CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Tealium AudienceStream CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ALDI SUD | Retail | 50000 | $12.5B | Germany | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2022 | n/a |
In 2022, ALDI SUD implemented Tealium AudienceStream CDP to collect and manage customer signals across inbound channels. The deployment targeted a Customer Data Platform architecture built around Tealium and composable CDP patterns to support marketing segmentation, analytics, and prediction workflows within the Germany environment.
The implementation uses Azure Storage and Event Hubs for real time and batch data ingestion, feeding a Data Lake and Databricks compute layer. ELT pipelines run daily jobs and Delta Live Tables are used to clean and process datasets, enabling Tealium AudienceStream CDP profiles to be enriched and segmented for outbound marketing and analytic consumers.
Operational tooling and integration design include GitLab as the central code repository with branch management, unit testing to validate data processing, and DevOps practices for deployment and reliability. The platform prepares clean, production ready datasets for various outbound data destinations while supporting incident management and monitoring to maintain data pipeline performance.
Governance and delivery followed Agile Scrum practices with cross functional collaboration between data engineering, marketing analytics, and operations teams. Release and incident workflows were structured to incorporate DevOps handoffs, testing gates, and routine monitoring to ensure Tealium AudienceStream CDP feeds remain consistent and reproducible for downstream analysis.
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Aldi UK | Retail | 44475 | $22.8B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
In 2021, Aldi UK implemented Tealium AudienceStream CDP. The Tealium AudienceStream CDP was deployed as a Customer Data Platform to centralize identity resolution and support marketing segmentation, analysis, and prediction use cases across the organization.
The implementation used a composable CDP architecture alongside Tealium for both real time and batch collection, instrumenting Azure Storage and Event Hubs for inbound ingestion. Data processing was organized into a Data Lake and Databricks environment with ELT pipelines running daily jobs, and Delta Live Tables were used to clean and normalize streaming and batch records prior to segmentation.
Functional capabilities implemented included identity stitching, audience segmentation, and data preparation for outbound data sources, with explicit workflows to prepare datasets for marketing activation and predictive models. Tealium AudienceStream CDP profiles were enriched and segmented within Databricks outputs to feed downstream targeting and analytics processes.
Integrations and operational tooling were explicit, using Azure Storage, Event Hubs, a Data Lake, Databricks, and GitLab as the code repository with branch management for development and release. The architecture supported unit testing of data processing pipelines, incident detection and resolution, and continuous deployment practices to maintain processing reliability and data quality.
Governance followed Agile Scrum methods with cross functional collaboration between IT, marketing, and analytics, and operational responsibility included incident management and DevOps practices to ensure the data remained clean and ready for various outbound systems. The implementation emphasized pipeline observability, branch controlled development workflows, and routine testing to preserve profile accuracy and operational performance.
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Australian Broadcasting Corporation (ABC) | Media | 4682 | $834M | Australia | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2019 | n/a |
In 2019, the Australian Broadcasting Corporation (ABC) implemented Tealium AudienceStream CDP as its Customer Data Platform. The deployment established a central audience segmentation and profile store used across multiple ABC websites to support editorial personalization, recommendation experiments, and marketing outreach.
Tealium AudienceStream CDP was configured to manage visitor stitching, real time event capture, and audience segmentation, with teams building new audiences via segmentation for downstream use. Operational responsibilities included maintaining performance and stability of the Tealium environment and supporting segmentation workflows used by other teams.
Integrations explicitly implemented include push of audiences into SFMC SalesForce Marketing Cloud to automate newsletter processes, and use of AWS services including S3, Lambda, and SageMaker to experiment with and improve recommendation systems. The configuration supported bi directional data flows between the Tealium AudienceStream CDP, site event streams, and marketing automation for audience activation.
Governance and operational changes centered on centralized audience provisioning and operational ownership, with developers maintaining Tealium performance, improving internal unit testing, and pair programming on internal tooling. The program structured audience creation and activation workflows so editorial, product, and marketing teams could request and consume Segmentation outputs from the Tealium AudienceStream CDP.
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B&Q United Kingdom | Retail | 27000 | $4.7B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
In 2021, B&Q United Kingdom implemented Tealium AudienceStream CDP as the Customer Data Platform to centralize customer profiles and drive audience orchestration across Kingfisher brands. The deployment was scoped to provide replacement email, App and SMS marketing capabilities for B&Q and Screwfix, aligning the Tealium AudienceStream CDP with existing marketing channel goals and data activation priorities.
The Tealium AudienceStream CDP implementation focused on profile unification and identity resolution, real time audience segmentation, and event based audience activation to downstream channels. Configuration work emphasized building persistent customer profiles, attribute enrichment, and rules based segment evaluation to support targeted campaign execution in marketing automation.
Integrations were explicitly managed with Braze marketing automation and workstreams related to Kingfisher’s new multi brand data lake, enabling feed paths for audience export and reciprocal profile enrichment. Operational coverage included marketing, technology and data product teams across the Kingfisher brand portfolio, with AudienceStream used as the central customer data layer for email, mobile App and SMS channel orchestration.
Governance and rollout followed agile delivery methodology, with programme management leading internal technology resources, external delivery partners and brand stakeholders. Delivery activities included collation of funding business cases, financial management of deliveries, and management of director level steering boards, programme boards and issues, risks and dependencies associated with the portfolio.
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Dunelm Group | Retail | 12000 | $2.2B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2020 | n/a |
In 2020, Dunelm Group implemented Tealium AudienceStream CDP to consolidate its first-party customer data and enable behaviour-led activation across channels. The Tealium AudienceStream CDP was adopted as the Customer Data Platform to address an omnichannel data disconnect spanning Dunelm’s online business and 177 stores in the United Kingdom.
The deployment focused on real-time profile unification, identity stitching, audience segmentation and out-of-the-box audience activation capabilities provided by Tealium AudienceStream CDP. Dunelm completed a major data cleaning and segmentation project to create high-quality datasets prior to activation, and configured event-driven audience definitions and automated triggers to support abandonment recovery and personalised journeys.
The implementation consolidated disparate first-party sources that had existed across multiple platforms and surfaced unified profiles into Dunelm’s CRM and wider digital marketing stack to operationalise personalised campaigns. Operational scope covered marketing, CRM and digital teams, with data flows supporting both online channels and in-store behaviour-led targeting.
Governance improvements accompanied the rollout, including centralised segmentation governance, data quality remediation, and an iterative test and learn approach to campaign deployment. The user-friendly, out-of-the-box nature of Tealium AudienceStream CDP enabled marketing teams to self-service audience creation and accelerate campaign execution while reducing reliance on engineering.
Tealium AudienceStream CDP enabled Dunelm to match over twice as many users who abandon baskets, producing a conversion uplift of +15%. The Favourite Category campaign within Dunelm’s Welcome Journey achieved a +7% click through uplift and a +23% conversion rate uplift, and the platform contributed to reductions in churn and abandoned baskets while providing a data engine for increased personalisation and frequency.
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Banking and Financial Services | 5836 | $5.0B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2018 | n/a |
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Retail | 8000 | $6.5B | United States | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
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Retail | 10000 | $1.1B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
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Banking and Financial Services | 7000 | $36.1B | United States | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2021 | n/a |
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Retail | 14000 | $3.3B | United Kingdom | Tealium | Tealium AudienceStream CDP | Customer Data Platform | 2023 | n/a |
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Showing 1 to 10 of 14 entries
Buyer Intent: Companies Evaluating Tealium AudienceStream CDP
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Tealium AudienceStream CDP. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Tealium AudienceStream CDP for Customer Data Platform include:
- General Beverage Sales Co., a United States based Distribution organization with 1000 Employees
- Gusbourne, a United Kingdom based Consumer Packaged Goods company with 68 Employees
- Expert Italy, a Italy based Retail organization with 50 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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General Beverage Sales Co. | Distribution | 1000 | $114M | United States | 2025-12-28 |
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Gusbourne | Consumer Packaged Goods | 68 | $6M | United Kingdom | 2025-03-18 |
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Expert Italy | Retail | 50 | $5M | Italy | 2024-11-04 |
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Transportation | 2151 | $2.4B | Singapore | 2024-06-12 |
FAQ - APPS RUN THE WORLD Tealium AudienceStream CDP Coverage
Tealium AudienceStream CDP is a Customer Data Platform solution from Tealium.
Companies worldwide use Tealium AudienceStream CDP, from small firms to large enterprises across 21+ industries.
Organizations such as Woolworths Supermarkets, Northwestern Mutual, Aldi UK, ALDI SUD and New Balance are recorded users of
Tealium AudienceStream CDP for Customer Data Platform.
Companies using Tealium AudienceStream CDP are most concentrated in Retail and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using Tealium AudienceStream CDP are most concentrated in Australia, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Tealium AudienceStream CDP across Americas, EMEA, and APAC.
Companies using Tealium AudienceStream CDP range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 7.14%, large organizations with 1,001-10,000 employees - 42.86%, and global enterprises with 10,000+ employees - 50%.
Customers of Tealium AudienceStream CDP include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Tealium AudienceStream CDP customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.