List of Zendesk Sell (ex Base CRM) Customers
Zendesk
989 Market Street,
San Francisco, 94103, CA,
United States
San Francisco, 94103, CA,
United States
1 415-418-7506
Professional Services
6000
$2.6B
Since 2010, our global team of researchers has been studying Zendesk Sell (ex Base CRM) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zendesk Sell (ex Base CRM) for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zendesk Sell (ex Base CRM) for Sales Automation include: Staples Canada, a Canada based Retail organisation with 15000 employees and revenues of $2.30 billion, Roblox, a United States based Professional Services organisation with 2128 employees and revenues of $2.23 billion, Funko, a United States based Manufacturing organisation with 1466 employees and revenues of $1.32 billion, Conrad Electronic, a Germany based Retail organisation with 3500 employees and revenues of $1.00 billion, CarParts.com, a United States based Retail organisation with 1695 employees and revenues of $676.0 million and many others.
Contact us if you need a completed and verified list of companies using Zendesk Sell (ex Base CRM), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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APG & Co | Retail | 3000 | $350M | Australia | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2017 | n/a |
In 2017, APG & Co implemented Zendesk Sell (ex Base CRM) as its Sales Automation platform. The deployment supported customer care activities at APG & Co, a retail company based in Australia with approximately 3,000 employees and reported revenue of 350,000,000.
Operational use was concentrated in the Customer Care function where consultants operated Zendesk CRM software to manage customer relations via email, inbound calls and outbound calls. Functional capabilities in Zendesk Sell included contact and activity management, recording customer interactions and solutions, and structured activity logging consistent with Sales Automation workflows. The implementation evidence specifically cites staff recording customer interactions and solutions as part of day to day case management.
The implementation ran alongside AP21 Magento software used for ecommerce operations, with staff using Zendesk Sell to log communications and link customer service activity to online order handling. Architecture and deployment details are consistent with a cloud based CRM used by frontline customer care teams to centralize interaction records and sales activity tracking.
Governance focused on operational CRM usage by Customer Care consultants, with documented activity from a Customer Care Consultant role between June 2017 and August 2017 operating Zendesk CRM software and recording customer interactions. Zendesk Sell (ex Base CRM) therefore served as the Sales Automation system for customer relations and activity tracking within APG & Co during 2017.
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BookingPal | Professional Services | 200 | $30M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2013 | n/a |
In 2013 BookingPal implemented Zendesk Sell (ex Base CRM) as its Sales Automation solution, deploying the application on its website to centralize sales intake and pipeline management. The implementation positioned Zendesk Sell to serve core sales and revenue functions across the organization, aligning website lead capture with CRM workflows.
The deployment emphasized Sales Automation functional modules including contact and lead management, opportunity and pipeline configuration, activity and task tracking, and email interaction logging, consistent with Zendesk Sell capabilities. Reporting and dashboarding were configured to reflect deal stages and sales velocity, enabling standardized opportunity progression and activity-based selling.
BookingPal embedded Zendesk Sell on its public website to capture inbound inquiries and route them directly into CRM workflows, supporting sales and account management teams. Operational scope covered sales and revenue operations at the company level, with user role controls and pipeline permissions applied to enforce data stewardship.
Governance focused on standardizing pipeline stages, defining activity-driven workflows, and instituting access controls and user onboarding practices to ensure consistent CRM use. The implementation integrated website lead capture with Zendesk Sell to create an end-to-end sales intake to opportunity lifecycle within the Sales Automation platform.
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CarParts.com | Retail | 1695 | $676M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2016 | n/a |
In 2016, CarParts.com deployed Zendesk Sell (ex Base CRM) as a Sales Automation application to centralize sales activity and provide a single system of record for opportunity management. The deployment positioned Zendesk Sell as the primary tool for sales pipeline orchestration across the companys commercial organization.
Configuration work emphasized standard Sales Automation capabilities, including lead and contact management, opportunity tracking and configurable pipeline stages, activity and task tracking, email synchronization and calendar integration, mobile access for field reps, and built-in reporting and dashboards. Implementation included customized data models and fields to capture automotive product identifiers and pricing attributes, and automation rules to support staged sales cadence and follow up workflows.
The implementation was delivered into an environment where IT and support teams had existing experience with Zendesk and Jira, creating a requirement to align customer identifiers and reference points between sales records and service tickets. Integration planning focused on record mapping, ticket reference surfaces, and ensuring sales context was accessible to support without duplicating customer profiles.
Governance and rollout followed a sales operations led approach with staged onboarding by selling segments, role based access controls, and formal data hygiene and pipeline governance rules to enforce consistent opportunity qualification and lifecycle stages. Training and ongoing administration were organized to sustain Sales Automation processes within the commercial and account management functions.
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Conrad Electronic | Retail | 3500 | $1.0B | Germany | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2017 | n/a |
Conrad Electronic implemented Zendesk Sell (ex Base CRM) in 2017 as part of a cloud-based consolidation of its customer service and sales tooling. The deployment extended an existing Zendesk footprint that included Zendesk Support and Zendesk Guide, creating a unified Sales Automation and customer support stack to maintain close customer relationships during rapid marketplace expansion.
Zendesk Sell (ex Base CRM) was configured to provide CRM sales functionality and a 360-degree customer view, supporting account management workflows, opportunity tracking, and interaction history across channels. The implementation leveraged Zendesk Guide as a knowledge base, Answer Bot and macros for automated Tier 1 responses, My Account self-service for customers, and web-based video consultations to handle escalations and complex advisory interactions.
Operational coverage spans customer care Tier 1 and Tier 2 teams, Sales, in-store and field advisers, and a cross channel editing team responsible for knowledge content and Help articles. The rollout was cloud-hosted and enabled rapid channel expansion including WhatsApp for B2B branches, while preserving Conrad Electronic’s ability to decentralize work during the pandemic, with headquarters in Hirschau, Germany, serving customers in 210 countries and managing large volumes such as roughly 160K monthly tickets and 35K monthly self-service interactions.
Governance includes structured collaboration with Zendesk’s Customer Success Team for target setting and best practices, routing customer insights from support into product and process changes, and maintaining transparency between Sales and Support to act on customer feedback. Outcomes stated by Conrad include a consolidated 360-degree customer view and approximately 30% improvement in first response time, with Answer Bot handling the majority of predefined inquiries and agents focused on higher complexity cases.
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Dom & Tom | Professional Services | 80 | $8M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2020 | n/a |
In 2020 Dom & Tom implemented Zendesk Sell, ex Base CRM, as a Sales Automation platform to centralize sales and business development workflows. The New York and Chicago based mobile and web development agency moved away from spreadsheet-driven lead tracking to gain shared pipeline visibility across the sales team, the director of business development, and company founders.
The implementation focused on contact management, communication tracking, and a pipeline-centric web interface, with configuration of deal stages, task management, and owner-based grouping and filtering. Users rely on the Zendesk Sell pipeline page to surface active deals, outstanding tasks, and current deal stage, enabling consistent opportunity hygiene and standardized sales activities.
Operationally the system is used in weekly sales meetings to review and prepare the pipeline, provide managers with consolidated visibility, and support forecasting and campaign planning. Zendesk Sell has been positioned to make the organization more process-driven and methodical about sales strategy and tactics, improving collaboration on leads and sustaining personalized client relationship management.
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Professional Services | 135 | $1M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2014 | n/a |
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Professional Services | 170 | $26M | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2018 | n/a |
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Healthcare | 10 | $1M | United Kingdom | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2024 | n/a |
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Manufacturing | 1466 | $1.3B | United States | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2019 | n/a |
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Construction and Real Estate | 140 | $10M | Mexico | Zendesk | Zendesk Sell (ex Base CRM) | Sales Automation | 2014 | n/a |
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Showing 1 to 10 of 28 entries
Buyer Intent: Companies Evaluating Zendesk Sell (ex Base CRM)
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Zendesk Sell (ex Base CRM). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Zendesk Sell (ex Base CRM) for Sales Automation include:
- Kairos Technologies, a United States based Professional Services organization with 300 Employees
- Growtomation Marketing Solutions, a India based Professional Services company with 43 Employees
- Nuuday, a Denmark based Communications organization with 3075 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Kairos Technologies | Professional Services | 300 | $35M | United States | 2025-10-28 |
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Growtomation Marketing Solutions | Professional Services | 43 | $5M | India | 2025-09-16 |
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Nuuday | Communications | 3075 | $203M | Denmark | 2025-08-06 |
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Media | 70 | $6M | India | 2024-06-26 |
FAQ - APPS RUN THE WORLD Zendesk Sell (ex Base CRM) Coverage
Zendesk Sell (ex Base CRM) is a Sales Automation solution from Zendesk.
Companies worldwide use Zendesk Sell (ex Base CRM), from small firms to large enterprises across 21+ industries.
Organizations such as Staples Canada, Roblox, Funko, Conrad Electronic and CarParts.com are recorded users of
Zendesk Sell (ex Base CRM) for Sales Automation.
Companies using Zendesk Sell (ex Base CRM) are most concentrated in Retail, Professional Services and Manufacturing, with adoption spanning over 21 industries.
Companies using Zendesk Sell (ex Base CRM) are most concentrated in Canada, United States and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Zendesk Sell (ex Base CRM) across Americas, EMEA, and APAC.
Companies using Zendesk Sell (ex Base CRM) range from small businesses with 0-100 employees - 39.29%, to mid-sized firms with 101-1,000 employees - 39.29%, large organizations with 1,001-10,000 employees - 17.86%, and global enterprises with 10,000+ employees - 3.57%.
Customers of Zendesk Sell (ex Base CRM) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Zendesk Sell (ex Base CRM) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Automation.