Marks & Spencer Ireland selects mParticle CDP for Customer Data Platform

In 2020, Marks & Spencer Ireland, a Ireland based Retail organization with 1450 employees and revenues of $180M selected mParticle CDP for Customer Data Platform while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
Marks & Spencer Ireland mParticle Legacy mParticle CDP Customer Data Platform CRM n/a n/a 2020 2020
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