List of mParticle CDP Customers

Mparticle

257 Park Ave S Fl 9,
New York, 10010-7304, NY,
United States

https://www.mparticle.com/

1 917-692-2868

Professional Services

$1M

Since 2010, our global team of researchers has been studying mParticle CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased mParticle CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using mParticle CDP for Customer Data Platform include: Sam's Club, a United States based Retail organisation with 100000 employees and revenues of $84.30 billion, Investigation Discovery, a United States based Media organisation with 35000 employees and revenues of $39.32 billion, NBC TV Network, a United States based Communications organisation with 53000 employees and revenues of $38.94 billion, H-E-B, a United States based Retail organisation with 145000 employees and revenues of $38.00 billion, KFC Corporation, a United States based Leisure and Hospitality organisation with 1000000 employees and revenues of $34.45 billion and many others.

Contact us if you need a completed and verified list of companies using mParticle CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.

The mParticle CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight
212 Motor	Professional Services	10	$1M	Indonesia	mParticle	mParticle CDP	Customer Data Platform	2022	n/a	In 2022, 212 Motor implemented mParticle CDP on its website. The mParticle CDP serves as the company's Customer Data Platform to centralize web event capture and normalize customer signals for marketing and analytics functions. The implementation focused on web event instrumentation, schema-driven event collection, identity resolution and unified profile construction. Configuration work emphasized event taxonomy and real-time event streaming, with audience generation and profile enrichment capabilities configured to support campaign targeting and behavioral analysis. Operational coverage is limited to the corporate website, with marketing and analytics teams designated as primary users. Governance concentrated on schema governance, consent and data quality controls, and phased rollout of web tagging to ensure consistent event capture across pages, while roadmap work addressed ongoing instrumentation and profile management.
4S Ranch Girls Softball League	Consumer Packaged Goods	10	$1M	United States	mParticle	mParticle CDP	Customer Data Platform	2020	n/a	In 2020, 4S Ranch Girls Softball League implemented mParticle CDP on their website. The mParticle CDP Customer Data Platform deployment centralized web-based data capture to support participant registration and parent communications workflows, consolidating first party contact attributes and event-level interaction data collected via site forms and client-side instrumentation. For a 10-person organization the architecture is lightweight and web-centric, relying primarily on a client SDK and mParticle as the central identity and event hub to create unified customer profiles and deterministic identity stitching across identifiers captured on the site. Configuration work focused on event schema design, mapping web activity to mParticle event types, and establishing identity resolution rules and profile attribute spaces within the mParticle CDP Customer Data Platform. Governance was scoped to a small operations team with data quality checks and consent flags enforced at capture, and rollout was limited to the league website with staged verification of event streams and profile construction before full production use.
8 World 2018	Retail	10	$1M	Indonesia	mParticle	mParticle CDP	Customer Data Platform	2023	n/a	In 2023, 8 World implemented mParticle CDP to instrument its website and consolidate customer event data. 8 World is a retail company based in Indonesia with approximately 10 employees and a public site at https://www.worldstarhiphop.com/. The deployment centered on web event collection, positioning mParticle CDP as the Customer Data Platform for the company's digital touchpoints. The implementation emphasized client-side event capture and identity stitching to build unified user profiles, leveraging mParticle CDP event ingestion and profile unification capabilities. Configuration included schema mapping and attribute standardization to normalize page events and transactional signals across the site. Real time audience construction and segmentation were provisioned to feed downstream analytics and marketing endpoints, with instrumentation scoped to minimize operational complexity for a small team. Operational ownership was aligned to web and marketing functions, covering analytics, personalization, and ad operations driven by web-originated behavioral data. Governance focused on data schema management, consent signal propagation, and PII handling consistent with Customer Data Platform governance practices. The rollout used a phased approach to instrument core site flows first, then expand coverage, with mParticle CDP serving as the centralized customer profile store for the website data.
	Non Profit	30	$3M	United States	mParticle	mParticle CDP	Customer Data Platform	2022	n/a
	Leisure and Hospitality	10	$1M	United States	mParticle	mParticle CDP	Customer Data Platform	2020	n/a
	Retail	40	$4M	United States	mParticle	mParticle CDP	Customer Data Platform	2020	n/a
	Leisure and Hospitality	10	$1M	United States	mParticle	mParticle CDP	Customer Data Platform	2020	n/a
	Leisure and Hospitality	100	$10M	United States	mParticle	mParticle CDP	Customer Data Platform	2020	n/a
	Leisure and Hospitality	13	$1M	United States	mParticle	mParticle CDP	Customer Data Platform	2020	n/a
	Non Profit	10	$1M	United States	mParticle	mParticle CDP	Customer Data Platform	2020	n/a

Showing 1 to 10 of 424 entries

Buyer Intent: Companies Evaluating mParticle CDP

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating mParticle CDP. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating mParticle CDP for Customer Data Platform include:

Rokt, a United States based Professional Services organization with 580 Employees
Telstra, a Australia based Communications company with 31876 Employees
Isi, a France based Professional Services organization with 10 Employees

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FAQ - APPS RUN THE WORLD mParticle CDP Coverage

mParticle CDP is a Customer Data Platform solution from mParticle.

Companies worldwide use mParticle CDP, from small firms to large enterprises across 21+ industries.

Organizations such as Sam's Club, Investigation Discovery, NBC TV Network, H-E-B and KFC Corporation are recorded users of mParticle CDP for Customer Data Platform.

Companies using mParticle CDP are most concentrated in Retail, Media and Communications, with adoption spanning over 21 industries.

Companies using mParticle CDP are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of mParticle CDP across Americas, EMEA, and APAC.

Companies using mParticle CDP range from small businesses with 0-100 employees - 72.41%, to mid-sized firms with 101-1,000 employees - 15.09%, large organizations with 1,001-10,000 employees - 7.31%, and global enterprises with 10,000+ employees - 5.19%.

Customers of mParticle CDP include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified mParticle CDP customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.

List of mParticle CDP Customers

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Buyer Intent: Companies Evaluating mParticle CDP

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Q1. What is mParticle CDP used for?

Q2. Who uses mParticle CDP for Customer Data Platform?

Q3. Which companies use mParticle CDP?

Q4. What is the industry breakdown of companies using mParticle CDP?

Q5. What is the country breakdown of companies using mParticle CDP?

Q6. What is the breakdown by employee size of companies using mParticle CDP?

Q7. What is the breakdown by revenue of companies using mParticle CDP?

Q8. How can I get the full list of companies using mParticle CDP?